I use two Klaviyo registration forms. Both refer to the "Newsletter" list. However, when people sign up for my newsletter, only a profile is created and they are not added to the "Newsletter" list.
This also prevents me from starting a flow.
Thanks a lot for your help.
Profiles of Klaviyo Signup-Forms dont get added to my Newsletter-List
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Best answer by Taylor Tarpley
Hi
Thanks for sharing your question with the Community!
It is considered best practice, to have your Lists set to double opt-in as this confirms that the profile being added the the lists really does want to receive your marketing and wont negatively affect your deliverability. You deliverability rate can be lowered if users never open your emails or label you as ‘spam’ in their inbox. However, if you do wish to keep your Newsletter list as Single Opt-in, I would suggest regularly performing Lists Cleaning, which included discovering unengaged profiles in your list and suppressing them in your account. List Cleaning has other positive impacts such as:
- Reducing unsubscribe rates and increase open and click rates
- Increasing your deliverability scores with email providers
- Retaining and engage customers
- Personalizing content based on your best customers
Finally, I’d check out these other posts to gain more insight into the topic!
Thanks for your participation in the Community!
-Taylor
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