Hello,
Looking to keep all customer data in one place. Since there are so many apps that sync with Shopify, it makes sense to keep the customer data in Shopify. The idea is to use Tags or use Shopify Customer Metafields to house First-party and Zero-party data, etc… Here is where I am at in my understanding of these 2 options to keep everything synced.
TAGS: Klaviyo pulls in Shopify tags, but if you are using Klaviyo forms to capture customer data, the data becomes silo’d in Klaviyo, and does not get passed back into Shopify.
METAFIELDS: Do not sync out of the box in either direction.
Has anyone setup something similar and found solutions for this use case?