Hi @JustJassy. What a great question to pose to the Community! Klaviyo can accumulate email addresses in a variety of different ways. I’ll highlight the 3 most common ways:
- Through signup forms (the recommended method!)
- Klaviyo has a variety of forms that are easy to create and publish to your store! Check out our guide to signup forms here
- By importing a csv
- If you already have a list of opted-in contacts, you can manually import them into Klaviyo through a csv file
- When people engage with your online store
- If you have an online store that is integrated with your account, Klaviyo will ingest the contact information of people who shop with you! For example, when someone starts a checkout on your store, we save their email address and the item that they had in their cart. If they abandon their cart, we’re able to send them an automated email reminding them to complete their purchase
Signup forms are the best way to accumulate new email subscribers and grow your newsletter list! I’d love to hear other ways that fellow Community members are accumulating subscribers