Our active list is currently around 19,000 however a good number of those are from Shopify users who got a cart abandonment email or whatever.
I currently have a segment for people who “Can Receive Email Marketing” because they “never subscribed.” That totals over 11,000 people and I'm currently not emailing them but I am currently paying for them. However if I dig into the individual profiles in Shopify, most have agreed to receive email marketing. I believe in the cart in Shopify but not from our Klaviyo pop-up.
My current plan is to just do a 2-3 email sunset campaign for this group with a nice discount in each and suppress anyone who doesn’t open any of the emails.
I’d love opinions on if that is too risky or if you have other ideas. I hate the idea of cutting off thousands of people who said they wanted to hear more in the cart but not through the pop-up but I don’t want to encounter deliverability issues from people saying we’re spamming them.