I’m trying to create an email campaign from my subscriber list but it seems that no one has actually subscribed even though I have 22 profiles. How can they use my subscription offer from a pop-up I created, give me their e-mail but not opt-in. They have to submit an email to get to the next screen for the discount code? Really confused here.
Subscriber But No Opt In???
Best answer by JessFosnough
Hi
I agree, sometimes it seems like overkill!
If you want to keep the double-opt in setting, you can create a flow that triggers when someone joins your newsletter list (ie, after they click the confirmation email.) In this flow you can offer them the discount, instead of offering it on screen after they filled in the pop up. You could update the confirmation email to say something like - “Once you have confirmed your email by clicking the button [or link] below, you’ll get an offer as a thank you”
I forgot to mention earlier - if you change your settings to single opt-in, then future profiles *should* come in as subscribed when they fill out the pop-up. For the 22 profiles that were submitted before you changed the setting, you can export them, then import them to your newsletter list. When you import them, there is an option to update their subscription status to subscribed. Of course, if you go this route, you don’t need to send another email with the welcome discount, and you can continue to offer it as part of the pop up. Some organizations have “fine print” on the pop-up that says somthing like, “by submitting this form, you are agreeing to receive emails from company X”. I feel like if you do that, then they are definitely opting-in when they submit.
I feel like the 2 biggest pros for double-opt in are that you know the email is legitimate, and you can avoid getting “fake” email signups from bots. However, double-opt in just isn’t the best for everyone.
Hope this all makes sense! Please let me know if I can help further.
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