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Same email template for post-purchase and welcome newsletter

  • February 23, 2021
  • 2 replies
  • 78 views

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Hi! What would happen if we’ll be using the same email template for our post-purchase and welcome flows? Would they be considered duplicates?

 

 Or should the email templates for both the post-purchase and welcome flows be different?

Best answer by shoshana.antunes

I couldn’t agree more with @Bobi N.  on this! Using the same branded email template can save you a lot of time. You’ll definitely want to edit the text in the email to ensure the messaging is different. People who trigger a welcome flow are at a different point in their journey with your brand as people who trigger a post-purchase message. As long as you adjust the copy of the email, it’s totally okay to use the same template!

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2 replies

Bobi N.
Partner - Platinum
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  • Champion & Partner
  • 453 replies
  • February 24, 2021

@jcaballe I don’t think having same template is a bad thing, that may be a good thing. Just make sure the content (text) in the template is different for different emails


shoshana.antunes
Klaviyo Employee
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I couldn’t agree more with @Bobi N.  on this! Using the same branded email template can save you a lot of time. You’ll definitely want to edit the text in the email to ensure the messaging is different. People who trigger a welcome flow are at a different point in their journey with your brand as people who trigger a post-purchase message. As long as you adjust the copy of the email, it’s totally okay to use the same template!