Hi there,
I’m hoping to learn from your experience.
We have set up an integration to BQ using Funnel and are testing it.
I'm also looking at Segment, and I'm also thinking about coding it in house (maybe some in house and some via 3rd party).
My use case is to integrate Klaviyo data with our overall analytics. Furthermore, I want to be able to clean and model data as well as creating enhanced segmentation.
(Klaviyos own CDP does not provide what I need)
Please share anything that could be relevant, hoping to learn!
Thanks! :)