Hi Klaviyo Community,
I would like to see where customers came from, to list out the best performing social channels.
In detail, I want to not see the Facebook site (how much revenue the ads are generating) but the full view: What’s the predicted CLV for customers that came from a facebook ad vs. other traffic channels.
For that, I want to have tracked where the Initial entry point of a customer was.
I know there’s “initial source” but I want to know in detail where people came from before purchasing.
Happy to hear your answers!