I tried fetching data from Klaviyo, through an API. I could see some mismatches of the data, like the the property value (i.e Revenue) is not mapped with the concerned campaign_id or the flow_id.
Can anyone help me in mapping the campaign with the flow and the property value ?
I suspect that this may have to do with Klaviyo’s attribution model. Unlike how sales that occur inside the your attribution window are associated with a specific campaign, flow and flow message; sales that occur outside of the attribution window or are simply organic sales would not be associated to any message.
I explained this a bit in some of my past Community posts which I think would be helpful in understanding Klaviyo’s conversion and attribution method:
I suspect that this may have to do with Klaviyo’s attribution model. Unlike how sales that occur inside the your attribution window are associated with a specific campaign, flow and flow message; sales that occur outside of the attribution window or are simply organic sales would not be associated to any message.
I explained this a bit in some of my past Community posts which I think would be helpful in understanding Klaviyo’s conversion and attribution method: