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Revenue Missing from Flows & Campaigns


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Hey all! 

 

I noticed that there is no revenue showing up for most of my campaigns & flows; however, it is showing up for others. I’m trying to figure out where the issue is as I basically create everything the same way. 

 

We use a WordPress website integrated with Guesty to gather bookings/”orders.” Below is a screenshot of out campaigns dashboard. You’ll notice some show an “Order Placed” value (last column) while others do not. I would think that this is because my emails are not effective enough to generate bookings/”orders,” but my boss says there is an obvious increase in bookings after each email. 

 

I’ve also added a screenshot of a flow that does no show any revenue/”orders placed.” 

Any ideas about where we’re going wrong or what to try? 

Best answer by Brian Turcotte

Hi @agbthg!

 

My apologies for delay here! This issue is likely because of an attribution model discrepancy as described by this Help Center article:

 

Klaviyo automatically computes conversion analytics for all metrics in your account. By default, the window is 5 days for email and 24 hours for SMS, but you can adjust this in your account's email and SMS settings pages. Therefore, if the bookings came in outside the attribution window set in your account, the revenue would not appear.

 

Additionally, since you’re using both SMS and email, there could be a discrepancy caused by Multi-channel conversions. Per the Help Center article:
 

Klaviyo uses a combination of a "last touch" model and each channel's attribution window. It attributes a conversion to whichever message was clicked or opened most recently, as long as that conversion also falls within the message's attribution window. 
 

or example, let’s say that: 

  • A customer opens an email on day 1.
  • The same customer opened a push notification on day 2. 

If the customer buys the product on day 3, the conversion will be attributed to the push notification. The push is the “last touch” and, as long as the purchase happens within the 24-hour window, the revenue will be credited to that notification. 

However, say the customer buys a product on day 4. In this case, the conversion will be attributed to the email. Since the purchase is outside the push conversion window, it can’t be attributed to push. However, the purchase does fall within the email window, so Klaviyo will attribute the conversion to the email. 

 

The seeming lack of revenue per message is likely caused by one of the mechanisms described in the Help Center articles I referenced, so I would read through those and then check your account settings to verify your desired attribution window.

 

Best,

Brian

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2 replies

Brian Turcotte
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Hi @agbthg!

I’m going to reach out to Engineering about this and get back to you as soon as possible!

Best,

Brian


Brian Turcotte
Forum|alt.badge.img+37

Hi @agbthg!

 

My apologies for delay here! This issue is likely because of an attribution model discrepancy as described by this Help Center article:

 

Klaviyo automatically computes conversion analytics for all metrics in your account. By default, the window is 5 days for email and 24 hours for SMS, but you can adjust this in your account's email and SMS settings pages. Therefore, if the bookings came in outside the attribution window set in your account, the revenue would not appear.

 

Additionally, since you’re using both SMS and email, there could be a discrepancy caused by Multi-channel conversions. Per the Help Center article:
 

Klaviyo uses a combination of a "last touch" model and each channel's attribution window. It attributes a conversion to whichever message was clicked or opened most recently, as long as that conversion also falls within the message's attribution window. 
 

or example, let’s say that: 

  • A customer opens an email on day 1.
  • The same customer opened a push notification on day 2. 

If the customer buys the product on day 3, the conversion will be attributed to the push notification. The push is the “last touch” and, as long as the purchase happens within the 24-hour window, the revenue will be credited to that notification. 

However, say the customer buys a product on day 4. In this case, the conversion will be attributed to the email. Since the purchase is outside the push conversion window, it can’t be attributed to push. However, the purchase does fall within the email window, so Klaviyo will attribute the conversion to the email. 

 

The seeming lack of revenue per message is likely caused by one of the mechanisms described in the Help Center articles I referenced, so I would read through those and then check your account settings to verify your desired attribution window.

 

Best,

Brian