Trying to figure out why there are discrepancies in the measured opens and clicks metrics in campaign performance report vs multi-metrics report?
Discrepancies between opens and clicks metrics in campaign performance report vs multi-metrics report?
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Best answer by ashley_mcdermott
Hi Michael,
Course; happy to help!
To follow up on your second point, I believe that this is still expected behavior if I am understanding the situation correctly. If you create a general Multi-Metric Report and do not apply a specific group by/filter option, then unique clicks will be coming from both campaign and flow data.
A unique click is only tracked once per person. If one of your recipient’s clicks a link in a flow email and then another link in a campaign email, then only one unique click will be tracked in the Multi-Metric Report for your set period of time. Meanwhile, in your Campaign Performance Report and Flows Performance Report both will list a unique click since they are only taking in data from those specific sources.
Essentially, the Multi-Metric Report focuses on profile clicks (1 per person); whereas the Campaign Performance Report focuses on campaign clicks and the Flows Performance Report on flow clicks (so that can essentially be 2 unique clicks per person when combined).
I hope that is helpful!
Best,
Ashley
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