Hey @Mischa
Great question and amazing thoughts by @David To & @Lanresdev
I strongly agree with @David To on NOT using the same sending domain across multiple stores.You should always approach a good sending domain (preferably subdomain of your website active domain) strategy with a primary objective of building a strong domain reputation with mailbox providers in the long run but if you mix up different email programs for different stores and send it from a single sending domain, it’d have adverse affect on your email channel health or to an extent business operations if anything happens to the reputation of your single sending domain, if that makes sense.
It doesn’t matter whatever comes before @ as long as sending domain is same. Reputation will be calculated on the health of your sending domain and not from address. You can multiple email addresses on one sending domain.
So, in short, it’s very important to look deeper while setting up the technical foundation of your email channel for better deliverability and reputation and once it’s done, how can you start building the reputation with mailbox providers like Gmail, with strategic warmup and ramp up.
So, to approach this, you should have individual Klaviyo accounts for each store to keep things simple for you. For e.g: On Klaviyo, you can follow something like this:
Store A:
- Website: www.mystore1.com
- Root domain (Visible FROM domain): marketing.mystore1.com
- Sending domain (Return-Path/Envelop domain): send.marketing.mystore1.com
- DKIM signing header domain: marketing.mystore1.com
- DMARC: marketing.mystore1.com / mystore1.com with a none, or quarantine, or reject policy, depending on business use case. Reject policy should be the ultimate goal for safeguarding your reputation and domain from spoofing & impersonation.
The above is an ideal setup for a better foundation but it depends on ESP and your DNS capabilities to manage alignment and configuration. You should either work with a deliverability consultant or expert to navigate you through all of this or can reach out to support to guide further on configuring your sending domain.
Hope this makes sense.
And, Yes! @inboxingmaestro focus deeply on deliverability and scaling email performance & ROI.
Happy to hop on a call to talk further if you’re interested.
Regards,
Mohsin