In-person communities win in my book every time. October's Klaviyo Meetup event focused on list growth strategies.
Each time I host these meetups, I'm reminded how valuable it is for people to have a safe space to ask their marketing questions, and to gather around a shared laptop screen to point out the exact point where "this isn't working and I can't figure out why."
Like Elizabeth, who was able to get confirmation the deliverability puzzle she's been trying to solve does have a solution, plus tips for how to test it safely leading up to Black Friday.
Did you know you can use the Klaviyo deliverability reports to help identify specific email domains or inbox providers that are causing your highest bounce rates?
Or Garrett, who needed a QA check on a Browse Abandonment flow that wasn't generating the results he expected. The trigger was configured correctly, but our testing revealed there’s something to check on with his Shopify integration - the “viewed product” trigger event was missing data!
Virtual just doesn't cut it, sometimes.
Attendees from our October meetup also learned strategies to "grow" their list by reactivating cold segments that haven't received emails in a while. I shared insights on leveraging lead magnets and ads to gain new subscribers without relying on discounts – tested with my ebusiness pros clients and proven effective.
Thanks again to