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Meet the Champions

Announcing: Community Champions!

Hi, Klaviyo Community! I’m Anthony from the Product Marketing team at Klaviyo 👋, and I’m so excited to announce that we have officially launched the Klaviyo Community Champions Program! What is the Klaviyo Community Champions Program? The Klaviyo Community Champions Program is a program for the most active and knowledgeable contributors in our online Community forum. At Klaviyo, we take pride in peer-to-peer learning – its value is immeasurable. By launching the Community Champions Program, we want to continue to encourage Community engagement by showcasing thought leadership from our top contributors.  What are the benefits of the Program?  Community Champions receive:  The Community Champions badge for LinkedIn and the Klaviyo Partner Directory  Early access to features coming soon  Invite-only group within Community  Exclusive Klaviyo swag End of year celebration event!    Program Requirements: Klaviyo Community Champions participate in the following ways:CommunityProviding at least 4 answers per month.Customer/Developer Education – at least 1 per quarter. Options include: Cohosting a Live training (Build It With Klaviyo, etc.) Guest on the Customer Education Podcast or YouTube channel Offering insight into Klaviyo Academy content as a mentor/industry expert Sharing best practices in the Show and Tell section of Community  Beta testing Customer Education Credential courses User Groups – starting in the second half of 2022Facilitating at least 1 discussion question per quarter. What if I am not a Community Champion? From marketers to developers, come to the Klaviyo Community to gain inspiration from key thought leaders, as well as get answers to your Klaviyo-specific troubleshooting questions.If you’re new to the Community or not in the Champions Program, you can benefit from our Community Champions through a variety of ways. As a marketer: Best practice advice from Champions on marketing strategies to implement  Additional resources from Champions, including:  Live trainings  Podcasts & YouTube videos  User Group discussions specific to your industry or role As a developer:  Access to developer-specific Champions who provide strategic & technical guidance on building with Klaviyo Thought leadership from a developer’s perspective  Developer-specific contributions in Show and Tell section  Developer-focused User Groups  How can I join the Klaviyo Community Champions Program? If you are interested in becoming a Community Champion, the first step is to be a consistent contributor in the Klaviyo Community. Membership is free and open to all Community members.  The Klaviyo Community team will be opening applications for the Champions Program later in 2022, so now is the time to start engaging more with your peers!  Who are the current Klaviyo Community Champions?Great question! You can also find all of our Champions on our new Champions Page.@Akers Digital - learn more about Tim ​​@Bobi N. - learn more about Bobi @chelsgrove - learn more about Chelsea ​@In the Inbox - learn more about Bryan  ​​​​​@KaseyLuck (coming soon)  @Mailbox Manny - learn more about Manny  @Omar - learn more about Omar  @phillip.rivers (coming soon)  @retention - learn more about Joe ​​​@Spark Bridge Digital LLC - learn more about Peyton​​​​​If you have any questions that are not discussed there, please feel free to ask them in the comments below.  So, what are you waiting for?  Start your journey today to become a future Champion!

anthonydelpizzo
Forum|Forum|2 months ago
2900

Bobi Nikolovski

Bryan Richey

Chelsea Grove

Tim Akers

Peyton Fox

Joe Hsieh

Manny Alamwala

Omar Lovert

Phillip Rivers

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💡 Idea: How we increased our new visitor form sign-up rate by 60%

Hey!With traffic acquisition becoming more expensive on FB, it’s become super important that we try to get qualified traffic into our owned ecosystem - either through a purchase or get their contact info (email, phone) while on the site.One area we’ve put a focus recently is the latter - getting their email address.  Our primary way of getting that email was through a first time visitor pop-up. We were able to increase our opt-in rate from 3.5 - 5% on average to 8 - 9% by using a micro-commitment before the ask. Screenshot of our Klaviyo pop-up opt-in rate since the last week of December.  We made the change mid-week for Jan 10.  Ignore the traffic bars and look at the line graph.What does it look like in practice?Here’s a screenshot of how it looks to the visitor.The micro-commitment (usually just a simple Yes or No, we’re not wanted to have the visitor do any work yet - ie type their email) Screen 1 on the pop-up  If they clicked “Yes, Please” we take them to the 2nd screen which is where we ask for their information.  In this case, their email address. Screen 2 on the pop-up  Why It WorksThis is a concept we used in cold-calling sales all the time.  I believe it comes from the book The Psychology of Persuasion.  The idea is here that people like to be consistent with things they’ve done or said. In this case, we ask the question if they want 15% off (who doesn’t if they are coming to the site?).  Once they click Yes, they’ve raised their hand and identified that they want a discount.  So, when they get to the next step, to be consistent with what they done the visitor is more inclined to take the effort and submit their email address.  If you use this and see success in it, post a screenshot or share your wins in this thread.  I’d be curious to see how brands that don’t offer welcome discounts do with this tactic.   Here’s a Klaviyo help article on how to create a multi-step form, if you need it:  https://help.klaviyo.com/hc/en-us/articles/4404213604251-How-to-Create-a-Multi-Step-Form

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