Campaign Name Character Limit?

  • 13 May 2022
  • 1 reply

Userlevel 1
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  • Problem Solver I
  • 10 replies

I’m creating a campaign name creator for post-campaign reporting purposes, with different product names, colorways, etc. Is there a campaign name character limit I should watch out for?


Best answer by alex.hong 14 May 2022, 23:50

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Hi there @eMeg,

Great idea and that sounds like a great tool!

Different service providers may display a sender name differently within an inbox. The Sender Name field in an inbox is usually character limited so it’s common that a longer name can be clipped or replaced. Names that contain punctuation marks and/or special characters tend to cause this is as well. If I recall correctly, it was a 255 character limit for names and I believe SMS has its own best practice of 160 characters. 


Hope that helped and would love to see if other Community members have ideas.