Marketing

BFCM can make a perfectly healthy flow program look outdated overnight. Your campaigns say “biggest offer of the year,” while an evergreen email quietly serves a smaller welcome code or asks for a review before the order has arrived.That doesn’t mean every flow needs a holiday makeover. Here’s a rule I’d follow: change the flow when the sale changes the promise, urgency, or customer context. Leave it alone when the trigger is still timely and the message still does its job.Change these flows for BFCMWelcome series: Match the welcome message to the sign-up experience. If your form promises early access or a BFCM offer, the first email needs to deliver exactly that. A dedicated BFCM welcome flow can make sense when the audience and promise are genuinely different. Otherwise, a clearly labeled seasonal version inside your existing flow is easier to switch back.Abandoned cart and checkout: Update the offer and urgency, but don’t assume you need to rebuild the timing. If your first reminder

TL;DR: If your Klaviyo + Claude integration isn’t working, it’s usually due to API key permissions, MCP configuration issues, or needing a full restart of Claude after setup. Double-check your API key access, validate your MCP config file, and restart the environment to resolve most issues.I came across this question in the unofficial Klaviyo subreddit (r/Klaviyo) and I wanted to provide a recap with a verified response. I also thought Reddit → official Community Q&A could be a good series going forward, so let me know your thoughts about that and if this is helpful. Reddit question: “Claude integration issues”Hey y'all, I recently integrated my Klaviyo account with Claude for easy performance data pulls but found that the numbers are all off. Is anyone else facing this issue? Apparently according to my Claude, the API doesn't attribute revenue to purchases made in following days after campaigns have been sent/ flows have been set up. This still doesn't track though because i swear

Hi there, how do I get rid of these fine white lines between blocks in my email campaign? I have changed the background colour to match the block colour, but still get these lines. It is not just an outlook issue, it shows in Gmail and the Klaviyo preview as well. Thanks!

Hi Klaviyo team and community,We use the official Shopify integration for sochiergym on a free Klaviyo plan. New email subscriptions sync successfully from Shopify to our selected Klaviyo list.In a controlled test on October 25, 2026, an administrative email-marketing unsubscribe initiated in Shopify remained SUBSCRIBED and eligible for email marketing in Klaviyo for more than three hours across our recorded observations. Shopify confirmed UNSUBSCRIBED with an updated consent timestamp. We subsequently unsubscribed the test profile explicitly in Klaviyo for cleanup; this was not an automatic sync.We checked Integrations → Shopify → Sync settings → From Shopify twice, most recently on October 26. Neither Collect unsubscribes nor Sync unsubscribes to Klaviyo is visible. Email subscriber syncing is enabled; SMS is not configured.The official guide documents this option:https://help.klaviyo.com/hc/en-us/articles/115005080667Could a Klaviyo team member clarify:1. Why is this option missing

Hi Klaviyo Community,I’m preparing a Spanish-language popup for a Shopify store using a single domain with locale subfolders:English homepage: https://example.com/Spanish homepage: https://example.com/esSpanish pages: https://example.com/es/collections/allThe goal is for both the popup and its teaser to be eligible only on the Spanish storefront. The proposed URL inclusion rules are:Only show on certain URLs:1. Exactly matching: https://example.com/es2. Containing: https://example.com/es/The editor offers “Containing,” “Exactly matching,” and “Add URL.” Before applying these rules, could someone clarify the following?1. Multiple URL rules: Are entries under “Only show on certain URLs” combined using OR or AND? Can each entry use a different operator, as in the example above?2. Exact matching: Does “Exactly matching” compare the entire URL, including query parameters and the fragment? Does it ignore either component or normalize trailing slashes? Evaluating rule 1 on its own, wo

I'm trying to understand an unexpected difference in segment membership. I'm using test segments only; the related flow remains in Draft and has not been activated.The intended router segment uses these conditions, all joined with AND:- Country is Switzerland, Germany, or Austria- Person is in the English welcome list- Person is not in the German welcome list- Received Email zero times over all time where Campaign Name equals the English Archive 01 email- Received Email zero times over all time where Campaign Name equals the German Archive 01 emailObserved results (first checked 23 Oct, rechecked 26 Oct; counts unchanged):- The router segment shows 12 members, including profiles that appear to meet one or more of the exclusion conditions.- A receipt-only isolation segment shows 21 members. Profiles A, C, and D, who have recorded English Archive 01 receipts, still appear in it. This isolation segment was built on the $campaign property (equals the English Archive 01 email), not Campaign

I'm trying to understand an unexpected difference in segment membership. I'm using test segments only; the router flow remains in Draft and has not been activated.The intended DACH router uses these conditions, all joined with AND:- Country is Switzerland, Germany, or Austria- Person is in the English welcome list- Person is not in the German welcome list- Received Email is zero times over all time where Campaign Name equals the English Archive 01 campaign- Received Email is zero times over all time where Campaign Name equals the German Archive 01 campaignObserved results:- The router segment shows 12 members, including profiles that appear to meet one or more of the exclusion conditions.- A list-only isolation segment with just "Person is not in the German welcome list" shows 20 members and correctly excludes Profile A, who is in that list.- A receipt-only isolation segment using the English Archive 01 campaign condition shows 21 members. Profiles A, C, and D, who have recorded Englis

Hey friends,I have already setup dns record. While checking out the show original in Gmail. SPF and DKIM are shown as passed but the dmarc record is being shown as failed.I am not sure why because I have domain records already setup in my dns provider, which is shopify. You can see some of the images/screenshots here:Please help me out!Thanks in advanceSameer  

I am trying to change the color to my two column section, not just the text fields. Am I able to do this in Klaviyo? Right now, my columns are white. I am trying to make it look like the image I have attached.I tried to attach the images, but I kept getting an error (Something went wrong, please check your link and try again). I will try a different route.https://snipboard.io/wSoI5V.jpghttps://snipboard.io/5fuDML.jpg

Hi everyone!I'm new to both Klaviyo and this community, and I'm excited to start learning from all of you.I'm currently working on creating more sophisticated and professional email and newsletter designs using Figma, and I have a few questions that I hope someone can help me with.What's the best way to bring Figma email designs into Klaviyo? Do you usually recreate the design directly in Klaviyo, export it as HTML, or use another workflow?I'm also curious about how this works with dynamic and interactive content. For example, if I'm building an Abandoned Cart flow, how can I use a custom-designed template while still incorporating Klaviyo's dynamic product blocks and event-based content?I'd really appreciate any advice, best practices, or resources you can share.Thank you in advance, and I'm looking forward to learning from the community!😃

Hi Klaviyo Community, We need help verifying a destination-list change in our Shopify integration. We attempted to change the email subscriber destination from our original list (“List A”) to our intended welcome-series list (“List B”). Both are actual lists, not segments, and both use single opt-in. ### What happened - We selected List B and clicked “Update Settings” in two separate attempts.- After each attempt, the selector displayed List B, including after reloading the integration settings page.- A later inspection showed List A again. We have not established whether the updates were successfully saved server-side or why the displayed selection changed.- Two historical test subscriptions through our native Shopify footer newsletter form became SUBSCRIBED in Shopify and Klaviyo, but both joined List A. We completed the Shopify email confirmations. The second test was submitted after the second update attempt.- For the second profile, the “Subscribed to Email Marketing” event identi

Hi,I use Klaviyo’s free plan with double opt-in. A customer reported that the confirmation link would not open. I reproduced the issue on two internet connections in Estonia: Elisa and Telia.The affected hostname is manage.kmail-lists.com. Chrome displays DNS_PROBE_FINISHED_NXDOMAIN.DNS tests from one affected connection: Default DNS via the router: NXDOMAIN. Google DNS (8.8.8.8): resolves successfully. Cloudflare DNS (1.1.1.1): resolves successfully. Both public resolvers return the CNAME manage.kmail-lists.com.cdn.cloudflare.net and IP addresses 172.64.146.244 and 104.18.41.12.The confirmation link works on mobile data. Switching Chrome’s Secure DNS provider to Google also made it open successfully.Customers affected by this issue cannot complete their subscription, leaving their profiles as “Never subscribed”.Separately, confirmation emails took approximately 5–10 minutes to arrive in my latest test, and over 10 minutes in an earlier test.Could a Klaviyo team member escalate thi

Hi Klaviyo Community,I'm trying to activate our branded sending domain send.terioandco.com using Dynamic routing.It's been over 3 days, and the domain still shows "Action required" with the message "Taking longer than expected to verify."Here's what we've confirmed: All four Klaviyo NS records (ns1–ns4.klaviyo.com) show green checkmarks. The DMARC record is verified. The TXT record klaviyo-site-verification=QShiR9 is correctly added at @ in GoDaddy. The TXT record is publicly visible and confirmed directly through GoDaddy's authoritative nameserver. Our Klaviyo Public API Key / Site ID is QShiR9, matching the TXT record. The problem:Klaviyo still shows an orange warning beside the TXT verification record, preventing domain activation.Additionally, clicking Manage DNS zone displays:"Unable to load DNS records for this domain."We've already confirmed the DNS configuration and would prefer not to delete the domain or switch routing types unnecessarily.Has anyone experienced this i

Hi everyone, it looks to me as though the “Source code” option has disappeared from the text panel. Has there been a UI change and has it been moved?

My popup forms stopped displaying around 6 September. Viewed Form events were 50–160 a week before that and have been zero since, even though the store gets steady traffic.Already checked:Form is Live, and I've also created and published a brand new form. Neither displays. Shopify integration is enabled with the correct store URL, and the account matches. Klaviyo app embed is enabled on the live theme. I've toggled it off and on. Cookies and consent settings are fine. Theme code has no conflicts. A theme's built-in popup on the same site works fine. Tested on multiple devices in normal (non-private) browsers.The issue began around a run of theme publishes in late August. What else could stop the Klaviyo onsite script from loading?

We have been receiving some fraudulent orders (our shopify store) and many using “outlook.com” and other “blank, blank@gmail.com” Is it possible to search for specfiic domains with a wildcard symbol? i.e. *@outlook.com? 

Is it possible to search profiles by organization? I have a lot of wholesale accounts and don’t always have the email address or first name handy. But when I search for the business name, nothing shows up in the search results.

Hey guys,I have added the Back in stock feature from Klaviyo on my Impulse theme. It works well, but I have a bilingual website and I would like to change the default English wording to French if the user is on the French version.I have looked for related documentation, but couldn’t put my hand on anything. Thank you very much !Best.

My customers are getting both the abandoned cart and checkout emails.  How can I make sure they only get one?

Hi everyone,I’m new to Klaviyo and want to learn how to create an abandoned cart flow. I’ve created a draft called “Custom Abandoned Cart,” but I’m not sure how to set up the trigger, filters, delays, and emails.I can’t afford paid training right now. Could anyone recommend a free beginner tutorial, a recorded walkthrough, or an upcoming free training session? I’d also appreciate someone explaining the first few steps.I want to learn how to build it myself, not have someone do everything for me.Thank you for your help!

How to troubleshoot product blocks, feeds, dynamic tables, event data, and abandoned-cart productsIf products are blank, outdated, or wrong in a Klaviyo email, first identify how those products are being added. A static product block, dynamic product feed, dynamic table, and event-driven abandoned-cart block use different data, and therefore break for different reasons.If the content is blank only in preview, check the event you are previewing with before changing the template itself.First: what kind of product content are you using? Goal Likely mechanism Manually pick specific products Static product block Show personalized recommendations Dynamic product block and product feed Show items from a checkout or order event Dynamic table block Pull a specific event or catalog property Dynamic variables or catalog data Choosing the wrong mechanism is one of the most common reasons a message does not behave as expected

Hi everyone,We send emails to Japanese customers. In Japanese, the family name comes first and the given name second. Our profiles store first_name = given name and last_name = family name correctly. However, the recipient display name in the "To" header of emails sent from Klaviyo is built in Western order, which looks reversed to Japanese readers, and we have received complaints.We did not set this name anywhere in the template or campaign. I could not find a related setting under Settings > Email, Messaging or Account, and the documentation does not describe it. Here is what I saw in test sends to my own address (screenshot attached for the first case):first_name + last_name → "<first_name> <last_name>" first_name only → "<first_name>" last_name only → "<last_name>" first_name empty, last_name = "Family Given" → "Family Given" both empty → <email> onlyQuestions:Is there any setting or supported method to change the order of this display name, replace