Talking to a few people, some people are uncomfortable using browse abandonment flow because it feels too “creepy”. Curious how many in here use it, take the poll below!
I totally get why people might find it a bit ‘creepy’ to see that specific item they browsed inside of an email, haha. With a lot of my email flows, I love to get more crafty with the flow so that it isn’t so… obvious, haha!
So if someone browsed a certain category more than 3 times, I know their interest is really there.
I’ll then have a flow that is targeted toward their category interest. If it is stationary, for example - then that flows is going to be all about stationery items. But now that I’ve captured what item ‘category’ they are interested in - I can deliver a focused browse abandon flow with specific blog posts, a list of best sellers in that category, reviews, etc all focused on the item category!
But I looooove browse abandon flows, some of my favorites to build out!
Hey @Spark Bridge Digital LLC,
I love that strategy! Thanks for sharing!!
Great idea @Spark Bridge Digital LLC, we do something similar for certain clients as well Works great!
Figured I’d take a moment to share some Browse Abandonment strategies that work for us:
TLDR; We’re very pro-Browse Abandonment! It’s a great opportunity for building out messaging based on subscriber/customer behavior and is a constantly evolving strategy.
Hope this helps in your decision @Manny Singh, it’s a very fun flow to work with!
All the best,
Dan Jacobs | Samadhi Marketing
Oooo, there is some gold nuggets in these responses, going to bookmark this post. Thanks for sharing @Spark Bridge Digital LLC and @DanJacobs !
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