• 19 August 2021
  • 3 replies

Userlevel 3
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What is SEO Campaign? And how it's work in email marketing?

3 replies

An SEO campaign is a strategic effort to improve a website's visibility and ranking in search engine results pages (SERPs) through optimization of various factors such as keywords, content, and backlinks. In email marketing, SEO can be integrated by optimizing email content with relevant keywords, ensuring emails are mobile-friendly, and including links to website content optimized for search engines. This helps improve email deliverability, click-through rates, and overall online visibility. If you are curious to know what are white label services as well, please contact us 😁

Userlevel 3
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Userlevel 7
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Hello @sachin16,

Great question!

SEO, also known as search engine optimization is a process of improving the quality and quantity of website traffic to a specific webpage from a search engine result such as Google. Essentially, it’s a means to increase the relativity of your website or webpage from a search engine search based on keywords, quality of your site, site relevancy, etc. 

Email marketing can positively effect your SEO by helping build brand awareness. In addition, the personalized information sent in emails will help your email recipients remember the content of your emails and potentially cause customers to search for specific details of your email in a search engine to find the results of your email message. 

For more details on how SEO is impacted by email marketing and how to improve SEO, I would defer you to our expansive network of  Klaviyo Agency Partner. Many of our agency partners not only are well versed in email marketing, but also SEO and and site optimizations as well!

I hope this helps!