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Using conditional splits within flows Vs using if/else within emails

  • 12 July 2023
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When it comes to personalising an email in terms of a custom profile property, like a customer pain point, would you just use a conditional split within a flow and send separate emails? Or would you send one email where you use an if/else conditional to show them relevant content based on the pain point? 

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Best answer by bluesnapper 12 July 2023, 12:22

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Welcome to the community @Tobi Chapman 

Great question! My preference is to see if I can tailor the journey with a split first. I do use conditional display logic too but I find too much in an email makes it harder to manage and test. I tend to reserve conditional display logic for blocks (and as universal content) eg call-outs for content related to a product, free delivery qualifiers, discounts not redeemed etc

I’d be interested in what others think too!

Hope that helps

Andy

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