Adding an abandoned cart block to a campaign email
Hello Klaviyo community!
I’ve seen a few brands do this: Adding a dynamic abandoned cart content block to a regular campaign email.
The block would be something they’ve added to their cart, just as an additional reminder. I know this would be classified as an event trigger.
Now, I’ve been able to add this block (copying the block that I have in my abandoned cart flow), but I’m wondering what I can use in the “show/hide” logic for the blocks.
Is this even possible? (hope what I am asking makes sense).
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Hey @LM0721
I am not sure why you think sending campaign manually is a good idea, while you can automate the process with a flow. The thing is that the dynamic block relies on the data passed inside the event/metric, and metric sync data in real time through API with various integration you have with your klaviyo.
Maybe the brands you are talking about are using product feeds and you are mistaking it for dynamic blocks? because they are kinda similar.
Explore this and please let me know your thoughts
Cheers and thank you for being part of this community
Arpit Banjara
I’m not sure you can refer to an event inside a campaign, but you could maybe use your existing abandonned checkout flow to capture the interesting data of the event into a custom property (you can nest all the event properties you need):
You would then be able to use that custom property only if it exist on your customer, in my example you would just need to put “ person.test_nesting ” in the show/hide, that will just check if the custom property is set.
Oh, and don’t forget to clean this profile property a while after the checkout has started and after the purchase. Or maybe add the event date in your custom prorperty, but I’ve never tried date in show/hide logic.
@ArpitBanjara Thanks Arpit, I already have Abadoned Cart and Browse Abandonment flows set up and working successfully. I think the other brands I’ve seen have either done what @Gutsu91 has suggested or are using a product feed recommendation. Thank you!
Hi @LM0721,
Thank you for your question in the Klaviyo community!
I know there are already a few thoughts in here, but I thought I would drop another one in.
I would probably send 2 campaigns instead. You would have to create a segment for users currently in an Abandon Cart flow that haven’t yet placed an order.
You would exclude this segment from your regular campaign, and send a separate one to customers that fall in that segment.
What that would allow you to do is measure the impact showing the block itself is actually having - you would get separate reporting on open, click & purchase behaviour for the second campaign to see if this actually adds additional revenue. You could even A/B test showing and hiding the block within that second group to do a full split test on it’s effectiveness.
Hope that helps - if you do end up going this way definitely report back to see how this has gone - it would be an interesting experiment!