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I wanted to understand the difference between "$message" and $attributed_message" when I use metric-aggregate API

  • August 28, 2024
  • 4 replies
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I want to get results by campaign ID, so I'm using a group by $massage.
But there is a metric, for example, "order placed," that does not return the breakdown by campaign ID unless I group it by "$attributed_message."
I wanted to know what kind of metrics I should do by "$attributed_message" and what I should do by "$message"

Best answer by saulblum

ronen tak wrote:

I mean, what indicates that a metric is attribution-related? The metrics are custom to the client, and we do not get such info from the Metrics API

Here’s some info on message attribution:

https://help.klaviyo.com/hc/en-us/articles/1260804504250

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4 replies

offehtesham
Problem Solver I
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  • Problem Solver I
  • 4 replies
  • August 28, 2024

HI Ronen,
 

Use $message to group metrics directly tied to specific email campaigns, like emails sent and open rates.

 

Use $attributed_message to group metrics that require attribution, like "orders placed" or "revenue," where actions are linked back to the influencing campaign.


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  • Author
  • Problem Solver I
  • 15 replies
  • August 28, 2024

Thank you
Where can I find documentation that says this metric and this metric are of this type and this type, at least for the default metrics


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  • Author
  • Problem Solver I
  • 15 replies
  • August 28, 2024

I mean, what indicates that a metric is attribution-related? The metrics are custom to the client, and we do not get such info from the Metrics API


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  • Klaviyo Employee
  • 169 replies
  • Answer
  • August 28, 2024
ronen tak wrote:

I mean, what indicates that a metric is attribution-related? The metrics are custom to the client, and we do not get such info from the Metrics API

Here’s some info on message attribution:

https://help.klaviyo.com/hc/en-us/articles/1260804504250