Reusing discount codes in campaign emails

  • 30 July 2021
  • 1 reply

Badge +5

Hi All, 

Just looking for a way to be more efficient with unique discount codes. 



Shopify client, using unique codes generated in Klaviyo. 

We’re looking to do a series of emails; 

  1. Sale launch (unique discount code created) 
  2. Follow up messaging based on whether or not a sale is completed 

Ideally i’d like to re-use the same discount code, I can see the active coupon on the customer profile but i’m not sure on how we can reference this in the template? 

Any thoughts?

Best wishes,


Best answer by David To 30 July 2021, 21:48

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Userlevel 7
Badge +60

Hello @PAASE_Digital,

Great question!

@Mailbox Manny actually recently answered this question in a similar Community post which i’ve included below:

In short, so long as you are using the coupon code has not expired, using the same coupon’s dynamic syntax would pull in the same active discount code that was already issued to the recipient. You can find further resources on using discount codes with Shopify with Klaviyo from the Unique Coupon Codes for Shopify and How to Use Coupon Codes in Klaviyo Help Center Articles. 

I hope this helps!