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Phone numbers with Facebook and Google Integration

  • 6 April 2024
  • 3 replies
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We have many customers (over 90k) for which we only have name and phone number and I’d like to set up the integration with Google and Facebook to serve these audiences. Has anyone been able to do this with phone numbers and not email? There is an encrypted email address that we have, but we DON”T want the ads platforms to build an audience on these emails, rather to ignore them and use the phone number instead. Any ideas?

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Best answer by Brian Turcotte 30 April 2024, 16:43

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Hi @TTG2023!

Just to clarify - are you looking to set up an integration with Google and Facebook that essentially “hides” the email address of your profiles, and only exchanges phone numbers?

Best,
Brian

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yes that is exactly what we want to do!

Userlevel 7
Badge +36

In that case, you may not be able to use the native integrations with Google and Facebook, as those both use email as the primary profile identifier. You may be able to set up a custom integration with these platforms that accomplishes this use case, but that would likely require the use of these developer resources:

 

That said, you’re always welcome to reach out to one of our Official Klaviyo Partners for extra development help!

- Brian

 

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