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Churn Risk Segment Question

  • 28 September 2022
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What’s the best way to come up with the number of days to use in this Churn Risk Segment?
https://help.klaviyo.com/hc/en-us/articles/360035312491-Advanced-segmentation-reference#h_6eaf0425-d77d-4a33-a89d-7aadd5dd5871

 

I’ve tried doing a list export with average days between orders exported along with it, then calculating the average of the average number of days between orders and using that…

 

Is this the way to do it, or is there a better way?

 

Thanks!

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Best answer by Dov 29 September 2022, 16:17

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Hi @Rick x Kulin,

Thanks for sharing this with us.

Using average date between orders is a fine strategy to help tweak the days used in the segment definition. For reference, the days we outline in the article are designed as a general framework that may benefit from a slight change depending on the industry.

I’m interested to hear about the experiences of other community users on this as well.

I’m also going to share another community post which speaks to churn risk prediction that may be helpful for people reading along

I hope that’s helpful.

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