Datagrid View in AirTable to email list in Klaviyo?

Hi @z100,

Thanks for sharing this with our community.

In addition to adding these contacts to Klaviyo, I’m wondering if AirTable is also sending over a unique metric or custom property along with these profiles? Are they being added to a particular Klaviyo list? 

If the answer is yes to the first question, you can create a segment based on that unique event or custom property using “What somebody has done” = X (if it’s an event) or “Properties about someone” = X (if it’s a custom property on the AirTable profiles) in our segmentation builder to generally group these users. If the answer is yes to the second question, you can send directly to the list (assuming it’s being updated by AirTable through Zapier).

In both scenarios, you have a few options for sending. One option is to dispatch campaign emails on a weekly basis. You can also schedule Klaviyo campaign emails in advance. This would be the simplest solution. However, you’d still need a way to display the product information in these emails. It would be helpful to better understand how this is occurring through the Zapier integration. If product information is not being funneled into Klaviyo through an event (you can see this guide on how to include product-related information in Klaviyo emails using events) you’d likely have to set up a custom catalog containing these items which we can pull into your email using a Klaviyo product feed. This is predicated on Zapier getting that product-related information into Klaviyo in the first place.

I hope that’s helpful.