How to Send/Sync Klaviyo's "Shopify Tags" to Shopify as Customer Tags ? Not as "metafields" ...?

  • 12 August 2023
  • 1 reply


I have a klaviyo form setup on a shopify store. The form adds 2 tags (property “shopify tags”) to each subscriber. This works fine, I can see the tags added to each profile under klaviyo admin. However, when I check in shopify customers, klaviyo pushes/sync the data but, those tags are not added as shopify tags per say, they are instead added as metafields named “shopify tags” … thats, not really what I want… I need klaviyo to assign actual shopify tags to the customer, not metafields…

Is this possible?


Best answer by David To 14 August 2023, 16:02

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Hello @Loukad,

Welcome to the Klaviyo Community!

Great question! At this time, when custom profiles properties from Klaviyo are synced back to Shopify, they will be recognized by Shopify as metafields and not as what Shopify considers a “tag”. 

This is also explained in our How to sync data from Klaviyo to Shopify Help Center article.