Recap discussion: [Strategy session] Automate customer retention with Klaviyo flows (for small to medium businesses)

  • 6 February 2023
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Let’s keep the conversation going from today’s live training on how to automate customer retention with Klaviyo flows for small/medium sized businesses! This is a collaborative space to post any related questions or comments about this session. 


Session recording: 


During this session, we:

  • broke down the elements that make up a flow

  • discussed how flows help with customer retention

  • learned ow to use flows and campaigns concurrently

  • reviewed must-have retention flows

Key takeaways from the training: 

  1. Flows are highly customizable so take the time to personalize and optimize each messaging experience.

  2. When done properly, flows and campaigns utilized together within a marketing strategy should complement each other by bridging communication gaps.

  3. Since repeat purchasers spend 3x as much as first-time customers, setting up post purchase retention flows is key to influencing a repeat purchase.

Additional resources:

Comment below any questions or let us know of customer retention strategies that have worked for you!

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