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The Community Commons

Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!

637 Topics
carluccigillian
Klaviyo Employee
carluccigillianKlaviyo Employee
posted in Live training recordings
Recap discussion: Getting Started with Klaviyo

Thanks for joining Getting started with Klaviyo!Here is your Getting Started Checklist (PDF attached).Here is a recording for your review: Here are our favorite resources to help you get up and running with Klaviyo:Useful Integrations for Ecommerce Businesses Guide to Creating a Signup Form Getting Started with Flows Understanding the Differences Between Segments and Lists  About Custom Reports in Klaviyo  Klaviyo Product Certification  Klaviyo SMS Strategy Certification  How to migrate from another service provider to Klaviyo All Klaviyo integrations  Getting started with onsite tracking Getting started with segments Guide to email template editor Getting started with reportingWe’d love to know what you’re going to do next. Please drop an update in the comment section below. We hope to see you at another training. Happy Sending! Best,Gillian 

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JessicaP
Partner
10 months ago
Akers Digital
Partner - Silver
Akers DigitalPartner - Silver
published in Strategies for acquisition
How to Organically Grow Your List from Nothing

Hi Community!  I’ve recently taken on a few new clients and have been focused on growing their lists with limited starting resources, so I just wanted to share some of my tried and true tactics to help boost that growth spurt! Let’s dive in.  Opt-in Opportunities First and foremost, I always tell customers to start at the bottom of the sales funnel and work their way up. This holds true for ads, websites, and even email. For email, I would encourage new clients to make sure they are giving customers every opportunity to opt in. This includes opt-ins during checkout, back-in-stock notifications, and SMS. In my experience, I personally think collecting SMS opt-in right away is a good thing, even if you're not planning on using SMS in the immediate future. SMS requires some more legal hoops to jump through so it takes a little longer to collect those opt-ins, which means if you want to see growth, you’ve got to get started now! Keep Them Hooked Besides Opt-in opportunities, you should uti

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Taylor Tarpley
Community Manager
1 year ago
Julia.LiMarzi
Klaviyo Employee
Julia.LiMarziKlaviyo Employee
published in Live training recordings
How to Audit Your Klaviyo AccountTutorial

Welcome! So you’re using Klaviyo, and want to know how your account is performing. An audit is a great way to assess your performance. We’ve created a 4-part series of Community posts that will walk you through an audit of your Klaviyo account. You’ll take a look at your deliverability, flow and campaign strategy, and subscriber acquisition. You’ll have a better understanding of your overall account health, areas of opportunity, and resources for further learning. Find All Four Parts: Continue to find answers, resources, and community to keep you growing at the Klaviyo Power Up, our all-in-one resource center.Happy sending!

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chloe.strange
Community Manager
1 year ago
alex.hong
alex.hongKlaviyo Alum
published in Product Updates & Announcements
Badge Requirements for the CommunityNews

Hi there, Klaviyo Community! Badges in the Klaviyo Community are awarded to our members to recognize your contributions to the Community, and showcase your level of expertise in the community forum.To see the badges you’ve earned, log into your Community account, click on your profile picture in the top right-hand corner, and click “My Profile”. List of Badges + Requirements User Activity Badges:First Post 1 Topic Created Active User 5 Contributions made to the Community Power User 15 Contributions made to the Community  Innovator 10 answers given in the Community  Helping Hand 20 answers given in the Community Engagement Badges Based on Product Area: Industry Specialist 5 (10, 15, 20, 50) Topics Created in the Klaviyo Commons Section Product Specialist 5 (10, 15, 20, 50) Answers Given in the Questions section Admired Admin 5 (10, 15, 20, 50) Answers Given in the Accounts and Settings section Smart Sender 5 (10, 15, 20, 50) Answers Given in the Campaigns and Flows section. People Perso

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alex.hong
2 years ago
Bethany D.
Problem Solver II
Bethany D.Champion & Partner
published in Strategies for conversion
Unlocking BFCM Success: Effective Cross-Sell & Up-Sell Flows for Maximum Sales

With BFCM around the corner, standing out means more than just attracting clicks—it’s about converting those clicks into bigger sales. Let’s explore some powerful cross-sell and up-sell strategies that can help you boost conversions, increase order value, and build customer loyalty. Ready to make the most of your holiday traffic? Let’s dive in.Reclaim Abandoned Carts with Up-Sell OpportunitiesWhat it is:An up-sell flow encourages customers to consider a higher-value or related item when they abandon their cart. This approach can also include bundling to present added value and enhance the shopping experience.Why it matters:High-ticket items often have higher abandonment rates. By offering additional value, such as bundled deals, brands can encourage customers to return to their carts and complete the purchase, reducing lost revenue during BFCM.How to do it:In your email highlight the abandoned items and include a section showcasing related, higher-priced products with a clear call-to-a

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L
Contributor III
15 minutes ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Show & Tell
Tackle 2025 marketing plans

The promise of analytics for marketers is clear: actionable insights to help B2C brands connect with customers strategically and grow the bottom line. Analytics unlock your ability to make smarter decisions, personalize at scale, and stay ahead in a competitive landscape. According to our latest research with Forrester, most retail leaders want to leverage customer data to segment their customers and personalize content and offers.Realizing that potential is harder than it sounds. Only 53% of marketing decisions are influenced by analytics, citing poor data quality, inactionable insights, and unclear recommendations as common roadblocks​ – and marketing teams are ultimately left to rely on intuition over data, missing opportunities to drive meaningful results.With Klaviyo, you can put your data to work with insights that are accessible and actionable, even if you’re low on time or technical resources. Reports are easy to understand and customize, so you can answer critical end-of-year

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M
Active Contributor I
19 hours ago
anna.verlezza
Klaviyo Employee
anna.verlezzaKlaviyo Employee
posted in Live training recordings
Recapitulación: [Getting started] Primeros pasos con SMS

Este post contiene todos los recursos relacionados con nuestra formación recurrente en directo  [Getting started] Primeros pasos con SMS. Puede registrarse para asistir a la próxima sesión aquí, o ver la grabación de la última sesión a continuación.  Durante la sesión: repasamos el consentimiento por SMS y por qué es tan importante actualizamos nuestra configuración de SMS  creamos un formulario de registro para empezar a recopilar suscriptores de SMS redactamos nuestro flujo de series de bienvenida por SMS Recursos de aprendizaje adicionales  ¿Dónde está disponible Klaviyo SMS? Cómo crear unas condiciones de servicio móviles en Klaviyo Comprender la recogida de consentimientos por SMS Comprender la configuración de sus SMS Cómo crear un flujo de SMS de bienvenida Comprender las horas de silencio de los SMS y MMS en los flujos ¿Tienes alguna pregunta? Comente a continuación y nos pondremos en contacto con usted lo antes posible.​​​​​​​ 

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anna.verlezza
Klaviyo Employee
23 hours ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Show & Tell
Watch the recap: More than skin deep connections with Skin Rocks

I had the pleasure of sitting down with Cleide Cardoso at Skin Rocks for an inspiring fireside chat! They shared their journey of building a skincare brand focused on education, transparency, and real results.From developing science-backed products to fostering a loyal community, Skin Rocks has redefined what it means to prioritize customers in the beauty industry. Their commitment to sustainability and ethical practices stood out as a core part of their mission, ensuring they balance innovation with responsibility.Cleide also shared valuable insights for entrepreneurs, emphasizing the importance of staying true to your vision, embracing feedback, and always learning along the way.A big thank you to Cleide for such an insightful conversation and to everyone who engaged with us! If you missed this event, we have you covered. You can rewatch the event below!Stay tuned for more exciting stories from incredible brands. Let us know what you enjoyed most about this chat in the comments below

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talhahussain
Problem Solver IV
1 day ago
liz.hayes
Problem Solver III
liz.hayesCustomer Champion
published in Strategies for retention
Harness customer insights to deliver unexpected joy

Surprise and delight marketing is all about going beyond the transactional, to create unforgettable, unexpected experiences for your customers.It’s about surpassing expectations and sparking genuine joy—leaving a lasting impression that transforms casual shoppers into lifelong advocates for your brand.When it comes to surprise and delight campaigns, they can be a lot like flossing. You know it’s essential, but finding the time, energy, and motivation can feel like a challenge. And let’s not forget the biggest hurdle in retail—budget. How do you justify the ROI on initiatives centered around emotional connections, personal loyalty, and relationship building?The answer lies in one simple question: What is your customer truly worth to you? How do you quantify the value of a loyal brand advocate—someone who keeps coming back, shopping with you for years, and enthusiastically recommending your brand to everyone they know?In my opinion, that kind of loyalty is priceless. This (lost) art of s

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talhahussain
Problem Solver IV
1 day ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Show & Tell
NEW Academy Learning Path: Get started with Klaviyo CDP

Just getting started with Klaviyo CDP? We’ve got you covered!Whether you’ve recently started a free trial, purchased Klaviyo CDP, or are just curious about how it can transform your marketing, we’re here to help you take the next step with confidence.We’ve created a tailored learning path with four actionable courses designed to help you achieve your goals. Ready to:✅ Boost your retention rate?✅ Grow repeat purchases?✅ Maximize your return on ad spend (ROAS)?✅ Create seamless omnichannel experiences?This learning path will guide you through key strategies and use cases to unlock the full value of Klaviyo CDP and help you continuously grow your marketing impact.What you’ll gain from these courses:Quick Wins: Learn how to activate Klaviyo CDP and Advanced Analytics (AA) for immediate results. Strategic Workflows: Discover CDP/AA use cases that complement your current marketing efforts. Goal Alignment: Leverage CDP/AA insights to meet today’s performance needs while planning for the futur

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stephen.trumble
Community Manager
3 days ago
anna.verlezza
Klaviyo Employee
anna.verlezzaKlaviyo Employee
posted in Live training recordings
Recapitulación: [Strategy session] Diseña correos que conviertan

Este post contiene todos los recursos relacionados con nuestra formación recurrente en directo [Sesión de estrategia] Diseña correos electrónicos que conviertan. Puede registrarse para asistir a la próxima sesión aquí, o ver la grabación de la última sesión a continuación.  En esta sesión:Cancelamos mitos comunes sobre el diseño de correos electrónicos Repasamos los 6 mandamientos del diseño eficaz de correos electrónicos Hicimos un recorrido por el editor de plantillas de correo electrónico de Klaviyo.  Discutimos cómo medir el éxito y optimizar el diseño de tu correo electrónico Pronto añadiremos aquí una lista de comprobación para el diseño de correos electrónicos. Recursos de aprendizaje adicionalesTutoriales de video: Email editor tutorial videos Curso de Academia Getting started with email templates Centro de Ayuda: Guía del editor de plantillas de correo electrónico Mejores prácticas de diseño de correo electrónico en modo oscuro Cómo utilizar filtros para personalizar varia

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anna.verlezza
Klaviyo Employee
4 days ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Show & Tell
BFCM Challenge 2024: The winners!

🚨The Klaviyo Community is buzzing with creativity, and we’re thrilled to celebrate the incredible efforts of everyone who participated in our 2024 Black Friday Cyber Monday challenges. Each challenge showcased your innovation, collaboration, and drive to elevate your marketing game. We are incredibly grateful for every idea that was submitted. 🚨 Without further ado, let’s give a huge round of applause to the winners! 🏆✨ Be sure to check out all of their amazing contributions.  🏆 Implement omnichannel strategies winner: ​@kimm 🏆 Utilize new features winner: ​@natalieH24 🏆Increase conversions winner: ​@HouseOfHuntington 🏆 Grow your list winner: ​@SarahMarie  Each winner will receive a $150 gift card from one of our Klaviyo customers: Marine Layer, DKNY or Dermalogica. 📢 Winners: Check your inbox for details on your prize, and don’t forget to share your success with the community!A massive thank-you to EVERYONE who participated. Your energy and insights have been inspiring! Keep t

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kimm
Contributor I
7 days ago
Christiannoerbjerg
Problem Solver III
ChristiannoerbjergProblem Solver III
posted in Strategies for conversion
Save the customers cart via. webhook

Imagine a world where you can guide your customers seamlessly back to their checkout with a single, personalized email. By leveraging webhooks in Klaviyo, you can achieve this—saving cart items and checkout URLs directly as properties on customer profiles. This innovative approach not only streamlines your email marketing but also enhances the customer experience. Let’s dive into how it works and why it’s a game-changer for your e-commerce strategy.Why use webhooks to save cart items and checkout URLs?Traditionally, abandoned checkout emails rely on the customer triggering an event, such as leaving their cart without completing a purchase. While effective, this approach has limitations—most notably, the delay in communication. With webhooks, you can save cart and checkout data in real time, enabling you to: Send timely follow-ups: No need to wait for the abandoned checkout flow to trigger. Engage customers proactively. Personalize at scale: Use Klaviyo’s person.lookup tag in campaign

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Christiannoerbjerg
Problem Solver III
8 days ago
Christiannoerbjerg
Problem Solver III
ChristiannoerbjergProblem Solver III
posted in Strategies for retention
Are you dependent on the checkout start event to show customers their basket in an email? No need to with this solution.

Imagine a world where you can guide your customers seamlessly back to their checkout with a single, personalized email. By leveraging webhooks in Klaviyo, you can achieve this—saving cart items and checkout URLs directly as properties on customer profiles. This innovative approach not only streamlines your email marketing but also enhances the customer experience. Let’s dive into how it works and why it’s a game-changer for your e-commerce strategy.Why use webhooks to save cart items and checkout URLs?Traditionally, abandoned checkout emails rely on the customer triggering an event, such as leaving their cart without completing a purchase. While effective, this approach has limitations—most notably, the delay in communication. With webhooks, you can save cart and checkout data in real time, enabling you to: Send timely follow-ups: No need to wait for the abandoned checkout flow to trigger. Engage customers proactively. Personalize at scale: Use Klaviyo’s person.lookup tag in campaign

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Christiannoerbjerg
Problem Solver III
9 days ago
annasophiefc
Partner - Platinum
annasophiefcChampion & Partner
published in Strategies for acquisition
Building customer personas

Imagine writing a letter to someone you’ve never met—you’d probably struggle to make it personal. The same challenge applies to marketing without a clear sense of who your audience is. That’s where customer personas come in. These fictional profiles, built on real data, provide a window into the preferences, behaviors, and motivations of your audience. By sketching out your ideal customers—complete with their quirks, habits, and aspirations—you unlock the power to craft messages that truly resonate. Whether it’s leveraging behavioral data, demographics, or even asking your audience directly, customer personas help you go beyond generic communication to create personalized experiences that engage and convert. Ready to start? Let’s break it down.What is a buyers persona:A customer persona is a profile that represents a segment of your audience based on shared characteristics, preferences, and behaviors.Think of it as a sketch of your ideal customer persona—a fictionalized version that ca

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annasophiefc
Partner - Platinum
9 days ago
raulgalera
Contributor I
raulgaleraContributor I
posted in Strategies for acquisition
referral program ROI simulation

hey everyone,I just put together a little online ROI simulator for anyone thinking about starting a referral, affiliate, or influencer program. It’s not tied to any specific service—it just uses general industry data plus your store’s info to give you a rough idea of what kind of sales boost you might see.I know a lot of folks here aren’t sure if referral programs are worth it, so maybe this could give you a starting point. Check it out if you’re curious—no strings attached. Just thought I’d share something that might help!https://www.referralcandy.com/roi-simulator

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raulgalera
Contributor I
10 days ago
In the Inbox
Partner - Platinum
In the InboxChampion & Partner
published in Strategies for retention
Measuring success & growth opportunities with reports

Hello Community, I’m a big fan of data, and when it comes to helping my clients develop meaningful and impactful campaign strategies, everything I do is data-driven. Klaviyo comes packed with a variety of reports and dashboards to help you analyze, really any aspect of your owned marketing initiatives. In fact, the amount of data and analysis you can access from this platform is among the best in the marketplace. Over the last few years, since I’ve been using Klaviyo, I have seen them roll out a ton of different reporting tools. While the list of different tools for campaigns and flows is long, I wanted to highlight some of my recent favorite reports in an area that might get overlooked: list growth and engagement. Here are my top 3 list growth and engagement reports you can use to track success and identify growth opportunities. 1. Subscriber Growth ReportFor a long time, measuring growth had to be manually figured out via segments and for a specific list. It was challenging to determ

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M
Contributor II
10 days ago
S
Contributor I
smartsuiteContributor I
posted in Show & Tell
How SmartSuite Revolutionizes Tracking and Field Management

Hi, we’re SmartSuite - a comprehensive work management platform designed to help teams plan, track, and manage workflows effectively. Whether you're overseeing large projects or coordinating daily tasks, SmartSuite provides the tools necessary to ensure that everything runs smoothly. Learn more about us: https://www.smartsuite.com/

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S
Contributor I
10 days ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Show & Tell
More than skin-deep: Building customer relationships and brand loyalty with Skin Rocks by Caroline Hirons

Join us for our next “Real Stories, Real Success” chat with Cleide Cardoso, CRM and Loyalty Manager at Skin Rocks, as we dive into the art of building meaningful customer relationships and cultivating brand loyalty.You wont want to miss this. Register here now! When it comes to simplifying and elevating skincare, Skin Rocks by Caroline Hirons, is making waves. The mission of Skin Rocks is to empower individuals with straightforward, science-led skincare education and guidance. The brand builds trust by championing transparency, busting myths, and providing expert advice that is practical, accessible, and tailored to real skin needs. Skin Rocks is dedicated to cutting through the noise of the skincare industry, focusing on proven, results-driven solutions over empty marketing claims, helping customers make confident, informed choices for their skin.We asked Cleide Cardoso, CRM and Loyalty Manager at Skin Rocks, to explore the brand’s journey, her role in shaping customer relationships,

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alexratcliff
Problem Solver III
16 days ago
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Product Updates & Announcements
2024 BFCM Data Report - how did it go for you?News

Did you know that Klaviyo customers achieved record-breaking results this BFCM? Over 15,000 brands experienced their best sales day ever and, overall, Klaviyo customers drove more than $3 billion in total Klaviyo-attributed value (KAV) between Thanksgiving and Cyber Monday. The most active marketing hour for Klaviyo customers was 9 a.m–10 a.m ET on Black Friday, during which more than 420 million messages were sent. Peak order volume followed between noon-1 p.m. ET that day when Klaviyo customers saw 1.3 million orders come through. Learn more on the blog. Let us know in the thread how it went!Your successes Lessons learned Challenges you faced Templates you could not have lived without Flows/Campaigns that made the most money~Chloe

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chloe.strange
Community Manager
16 days ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Show & Tell
Community BFCM Challenge: Increase conversions | Win $150 gift card!

Hey Klaviyo Community!With Black Friday and Cyber Monday just around the corner, it’s time to focus on one of the most critical aspects of your messaging—conversions. We want to hear your best strategies for turning visitors into buyers during this high-stakes shopping season.Challenge: Increase conversionsObjective: Share your most effective tactics for increasing conversions during Black Friday and Cyber Monday.How to Participate:Think: Reflect on the techniques that have worked best for you in the past or come up with a new strategy that you plan to test this year. Share: Post your conversion-boosting tactic in the comments below. This could be anything from optimizing landing pages, using social proof, offering limited-time deals, or creating a sense of urgency. Engage: Explore other members' tactics, give a “like” to your favorites, and discuss the potential impact of these strategies on your campaigns.Prize: The top 3 strategies with the most engagement (likes) will be evaluated

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H
Contributor I
21 days ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Show & Tell
Community BFCM Challenge: Implement omnichannel strategies | Win $150 gift card

Hey Klaviyo Community!With Black Friday and Cyber Monday approaching, it's the perfect time to fine-tune your omnichannel strategies. Seamlessly integrating multiple channels can enhance customer experience and drive sales, and we want to see your best ideas!Challenge: Quick Omnichannel StrategyObjective: Share a unique and impactful omnichannel strategy that you will be implementing this year for BFCM.How to Participate:Think: Reflect on your omnichannel marketing experiences and come up with a strategy that has worked well for you or that you think could make a big impact. Share: Post your strategy in the comments below. This could involve coordinating messages across email, SMS, social media, and other channels, or any other quick win for a cohesive omnichannel approach. Engage: Browse through other members’ strategies, give a “like” to your favorites, and join the conversation to exchange tips and insights!Prize: The top 3 strategies with the highest engagement (likes) will be eval

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A
Contributor I
23 days ago
KatherineB
Partner - Platinum
KatherineBChampion & Partner
published in Strategies for retention
Build brand advocates and boost retention with free trials

Free trials are a great way to engage interested leads and bridge the gap between the consideration and buyer phases of the customer journey.Leads tend to be more qualified, since only someone truly interested in your product or solution wants a trial. And the longer someone uses a product, the more likely they are to keep it or purchase more.Is a free trial offer right for your business?Free trials are a great tactic, but they don’t work well for all business types. If you sell products that are very complex or high-value, a free trial might not offer enough time for users to truly appreciate the product/service.If you have a very small team and limited resources, the effort to set up (and possibly manufacture) a trial version of your product could be prohibitive.Lastly, if you’re part of a niche market or have a small number of potential consumers, a free trial might not be necessary since consumers in these types of markets tend to be more informed.Benefits of offering a free trialI

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alexratcliff
Problem Solver III
23 days ago
A
Problem Solver IV
ashgc1997Customer Champion
published in Strategies for retention
Beyond Points: Designing VIP Tiers That Build Customer Loyalty

The development of loyalty programs: establishing genuine customer relationships with VIP tiersAcquiring new customers can be 4–5x more expensive than retaining current ones, according to Forbes—which makes building customer loyalty a wise and economical tactic.VIP loyalty programs have the power to transform new customers into devoted brand advocates, especially during hectic times like the holidays—and using personalisation and VIP tiers can improve your loyalty program above and beyond points, further increasing customer retention. Here’s how. Shifting the perspective of loyalty programsOne-size-fits-all loyalty programs are obsolete. More than points and discounts, today's consumers seek out distinctive experiences, a feeling of belonging, and relationships that make them feel like they’re part of a community.Memorable experiences, not just points, are what create loyalty in today’s world. VIP tiers address this need by giving consumers a more upscale brand experience and making th

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alexratcliff
Problem Solver III
23 days ago
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Product Updates & Announcements
Wishing you BFCM success – share your stories with us!

Hello!As Black Friday and Cyber Monday approach, we (the Community Team) want to take a moment to wish each and every one of you success as you gear up for the big shopping days ahead. Whether you’re launching deals, scaling operations, or simply navigating the frenzy, we hope this is your most successful BFCM yet! We’d love to hear how everything goes! After the rush is over, share your:Success stories Lessons learned Challenges you faced Templates you could not have lived without Flows that made the most moneyWe can’t wait to hear how you made this BFCM count!Best of luck, and happy selling! 🚀🛍️~Chloe  

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chloe.strange
Community Manager
24 days ago
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