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Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!

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Vivian_22Klaviyo Employee

posted in Learn with Klaviyo

Recap discussion: [Interactive Workshop] Strengthen customer relationships with birthday flows in Klaviyo (for APAC businesses)

Thank you for attending today’s session, [Interactive workshop] Strengthen customer relationships with birthday flows in Klaviyo (for small to medium-sized businesses). We hope you feel better prepared to collect your customers' birthdays and build a birthday flow. If you were unable to attend or would like to rewatch the session, we’ve included a recording below. In this training, we did the following: Created a signup form collecting customer birthdays Built a birthday property-triggered flow Reviewed best practices for birthday flows Shared some creative birthday messages for inspiration Here are some additional resources to guide you through the process:Klaviyo Blog: Why send birthday emails to your subscribers 11 ways to use the dates your customers care about to drive revenueKlaviyo Help Center: How to build a birthday flow How to create segments based on birthdays How to create a date property-triggered flowKlaviyo Academy:Build your first Klaviyo flows Share your tips, trick

stephen.trumbleCommunity Manager

published in Show & Tell

May Community Showcase: Apparel & Accessories

Hello Klaviyo community!Our May community Showcase comes to us from Billy Reid. This template uses two different CTAs. Sometimes using too many CTAs can cause confusion of what the main point of the email is, but this email utilizes more than one CTA well. By only advertising these two main CTAs with clear differences is a good tactic, rather than many different CTAs for similar products. -What templates does your brand use with multiple CTAs?-What is your strategy when using more than one CTA? What business goals do you go after?-What success have you seen from using multiple CTAs? Share your examples and ideas in the thread below!Join our Apparel & Accessories Group today!

jennifer.briseboisKlaviyo Employee

posted in Learn with Klaviyo

Recap discussion: Designing Emails that Convert

Whether you attended the live session or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. In this session, we cover: Debunking the myths of email design Elements of effective design Klaviyo design productivity hacks Examples of email designs that convert Click here for the email design checklist mentioned in the live session.Here is a list of articles and resources that will provide more tactical step-by-step guidance: Find walk-through videos on how to use our new template editor here!Guide to the email template editor Dark mode template design best practices reference Accessibility in emails and forms best practice reference How to create a base template Optimal email template width reference How to import a custom HTML template Understand mobile email optimization How to add and update your default brand styles in KlaviyoHave additional questions, thoughts, or ideas? Share them below in the comments!

Ashley I.Champion & Partner

published in Show & Tell

How to get started with WooCommerce

Hi Community! I’m Ashley, and today I’m sharing some of my favorite tips for WooCommerce stores looking to get started with Klaviyo. WooCommerce is one of the most popular ecommerce platforms out there, and it enables merchants to extend the functionality of their websites through plugins and custom coded solutions. Though the platform is open-source, most integrations can be completed with just a few clicks, making it approachable to users who may not have a technical background. Klaviyo offers a seamless one-click integration that allows brands to sync all historical and real-time data from their WooCommerce store into Klaviyo. In the second half of 2022, my team had the pleasure of engaging with a brand on WooCommerce who was looking to migrate their email marketing from MailChimp to Klaviyo. Prior to working with us, this apparel brand struggled to send campaigns on a recurring basis, their Welcome Series and Abandoned Cart flows were not performing well, and they felt that their

julie.accardoKlaviyo Employee

posted in Learn with Klaviyo

Recap discussion: [Account spotlight] Campaign strategies with Browne Trading Company

Let’s keep the conversation going with Rachel, Shaelan, and Julie from our May 24, 2023, Account Spotlight featuring Browne Trading Company! This is a collaborative space to post any of your additional questions or share your own marketing wins, strategies, or lessons learned with other like-minded business owners and creators. During this session, we discussed how the Browne Trading Company digital marketing team:sends targeted campaigns based on special interests, purchasing behavior, predictive analytics, and other foundational audiences. plans their email and SMS communication in two phases. They have a larger planning session at the beginning of the year (schedule out important holidays and seasonal events) and on a monthly basis (fill in communication gaps based on last minute inventory changes and other factors). incorporates social proof into their campaigns as well as important delivery instructions to help customers make informed ordering decisions. Helpful resources:[Help

kevin.twomeyKlaviyo Employee

published in Learn with Klaviyo

Redesigned Channel Status box!

Today we’re excited to share a better way to understand how someone subscribed to your email marketing, what is changing, and a hint at some of the exciting upcoming features that will take advantage of this new data.What is it?Every profile now has a few additional pieces of consent information–status, method, method detail, custom source, and if they’ve double opted in or not–that provide a more granular view into how someone subscribed or unsubscribed from your email marketing.Going forward, this information is automatically recorded by Klaviyo when someone (un)subscribes through a Klaviyo form, our subscribe pages and APIs, or supported integrations. This ensures that you always have an accurate and reliable record of consent that can be easily actioned on with some exciting upcoming features for segmentation, flows, and reporting.Is this all that different from how we track consent today?Not really!Klaviyo is a powerful tool that gives users the flexibility they need to deliver th

shrutigroverContributor I

posted in Show & Tell

Seeking Insights on Lenovo Portable Laptops with Intel Core i7 vPro for Business Use

Hello EveryoneI am currently considering purchasing a Lenovo portable laptop for my business needs, and I am particularly interested in models that come with the Intel Core i7 vPro processor. I've heard positive things about both Lenovo laptops and the Intel Core i7 vPro, but I wanted to seek some advice and insights from those who have hands-on experience with this combination.Here are a few specific questions I have regarding Lenovo laptops equipped with the Intel Core i7 vPro processor and their suitability for business use: Performance and Productivity: How does the Intel Core i7 vPro processor perform on Lenovo laptops when it comes to handling demanding business applications, multitasking, and overall productivity? Does it provide a noticeable boost in performance compared to other processors? Security and Manageability: As security is a top priority for my business, I would like to know how the Intel Core i7 vPro's security features integrate with Lenovo laptops. Are the secur

mai.tranKlaviyo Employee

posted in Learn with Klaviyo

Recap discussion: [Strategy session] Understand email and SMS deliverability

Hi there! This post contains resources related to our live training [Strategy session] Understand email and SMS deliverability which takes place every month. You can register to attend the next session here. RecordingDuring this session, we learn how to:Assess and improve email deliverability Assess and Improve SMS deliverabilityWatch the recording of the latest session: Key learningsDeliverability refers to your reputation as a sender. The stronger your deliverability, the more chances your email will land in your recipients’ inboxes, and your SMS will reach your recipients’ mobile devices. Deliverability is not a hard measurable number, but you can make assumptions on your deliverability health by monitoring certain metrics: email deliverability metrics: open rate, click rate, bounce rate, unsubscribe rate, spam complaint rate SMS deliverability metrics: failed delivery rate, click rate, conversion rate, unsubscribe rate Where to find deliverability metrics: Overview dashboard: An

Taylor TarpleyCommunity Manager

published in News & Announcements

Champion of the month spotlight: Omar Lovert

Hi Community! Our Champions are an integral part of our Community. They make it the inclusive and educational platform it is through their constant commitment to helping their peers, sharing their thoughts and strategies as industry thought leaders, and creating inspirational content to help our users learn and grow together! I’m excited to recognize a Klaviyo Champion who has shared his knowledge and provided troubleshooting with his fellow Community members compassionately and consistently for 2.5 years. No doubt you’ve seen this Champion contribute his strategies to threads all over the Community this month. I'm thrilled to share that our May Champion of the month is: @omar (Omar Lovert)! Omar is the CEO and owner of his agency, Polaris Growth, which he created 3.5 years ago. While he got his start in website building, he’s been in the email marketing world for 15 years. He was first introduced to Klaviyo in 2018 and has been a long-time user ever since, for which the Community gr

stephen.trumbleCommunity Manager

published in News & Announcements

An update on Klaviyo tracking for Shopify merchantsNews

Klaviyo is now integrated with Shopify’s Customer Privacy API so we can adhere to the Customer Privacy settings you have selected in your Shopify account. These settings dictate how we use cookies to collect and store data for your online store visitors in the EU, EEA, UK, and Switzerland. What impact does this have on my Klaviyo account?Based on your Customer Privacy settings in Shopify, Klaviyo may not track onsite events (Active on Site, Viewed Product, and Added to Cart) for visitors to your Shopify store in the EU, EEA, UK, and Switzerland, unless they have provided consent.You may notice a decline in the volume of onsite events in your Klaviyo account going forward. These events are often used to build segments, trigger browse abandonment or cart abandonment flows, or target onsite forms. Online store visitors in the European regions mentioned above who have not provided consent for onsite behavioral tracking will be excluded from these Klaviyo activities. Why is this update bei

Jessie SiglerKlaviyo Employee

published in Learn with Klaviyo

Understanding the new product feeds experienceNews

Understand how to use Klaviyo’s new and improved product feeds feature, which is rolling out to all customers between September 12 and September 22, 2022. Pricing and inventory filters are now available, and you can now configure the ordering of products based on a customer’s view history, abandoned cart history, and your newest products. It’s important to note that this release is backwards compatible. If you have existing feeds, they will continue to function exactly as before. If you open them in the new editor, your preexisting feed setup will be mapped to the new settings, and you will be able to edit it using the new settings. This post explains the following topics: How to use product feeds and recommendations How to add a product block to an email template How to sync a custom catalog feed to Klaviyo (for developers) How to use custom catalog data in emails (for developers) Product feeds FAQ 1. How to use product feeds and recommendations You will learnLearn how to cr

JustinHMuellerKlaviyo Employee

published in Learn with Klaviyo

Inactive SMS Programs - the risks of communicating with your SMS subscribers too little

When it comes to text message marketing, nearly every service provider and industry professional can agree that messaging your subscribers too frequently is a proven recipe for disaster. Consumers are not likely to stay subscribed to your program for long if your messages start delivering more annoyance than value to their lives. We explore this and other important ideas in the Klaviyo Help Center article Basics: SMS best practices… However, my goal for this post is to shed some light on the lesser discussed topic of messaging too infrequently! Below are some important things to keep in mind if you are wondering how long you can go without messaging your SMS subscribers: Collecting SMS SubscribersBEST PRACTICE: New SMS subscribers should receive an opt-in confirmation SMS immediately following their consent. ▪ In the US, the CTIA’s Messaging Principles and Best Practices expects consumers to be “clearly informed” about their enrollment, the SMS program, and how to opt-out. We can assu

Vivian_22Klaviyo Employee

posted in Learn with Klaviyo

Recap discussion: [Strategy session] Design a custom segmentation strategy for your business (APAC)

This post contains resources related to our live training [Strategy session] Design a custom segmentation strategy for your business (for small and medium-sized businesses) which will take place on Tuesday, May 2nd, at 10AM ET/3PM BST. You can register to attend this training live if you haven’t already done so! Session recordingDuring this session, we:Review the importance of segmentation and the different ways you can use segments Explore different segmentation criteria based on common business goals Learn a framework to design the right segmentation strategy for your business WorksheetMake a copy of the worksheet:Google doc version: https://klaviyogrowth.com/3VALTCV Word version: https://klaviyogrowth.com/3LL44Ci Key takeaways from the training Segmenting your customer base enables you to deliver better experiences for customers and achieve a higher marketing ROI. A good segmentation strategy takes into account your business goals and stage of development. Identify immediate next s

Emily SheaKlaviyo Employee

posted in Learn with Klaviyo

Recap discussion: [Strategy session] Design a custom segmentation strategy for your business (entrepreneurs)

This post contains resources related to our live training [Strategy session] Design a custom segmentation strategy for your business (entrepreneurs) which will take place on Tuesday, May 15th, at 10AM ET/3PM BST. You can register to attend this training live if you haven’t already done so!Session recording The recording of this session will be available here after it takes place. During this session, we:Review the importance of segmentation and the different ways you can use segments Explore different segmentation criteria based on common business goals Learn a framework to design the right segmentation strategy for your businessWorksheetMake a copy of the worksheet:Google doc version: https://klaviyogrowth.com/3VALTCV Word version: https://klaviyogrowth.com/3LL44CiKey takeaways from the training Segmenting your customer base enables you to deliver better experiences for customers and achieve a higher marketing ROI. A good segmentation strategy takes into account your business goals a

carluccigillianKlaviyo Employee

posted in Learn with Klaviyo

[Interactive workshop] Strengthen customer relationships with birthday flows in Klaviyo (for large and mid-market businesses)

Thank you for attending today’s session, [Interactive workshop] Strengthen customer relationships with birthday flows in Klaviyo (for large and mid-market businesses). We will upload the video as soon as it processes. In this training, we did the following: Created a signup form collecting customer birthdays Built a birthday property-triggered flow Reviewed best practices for birthday flows Shared some creative birthday messages for inspirationYou can find some helpful resources below. Klaviyo Blog: Why send birthday emails to your subscribers 11 ways to use the dates your customers care about to drive revenueKlaviyo Help Center: How to build a birthday flow How to create segments based on birthdays How to create a date property-triggered flowKlaviyo Academy:Build your first Klaviyo flows Information on creating coupons: Getting started with coupon codes in Klaviyo How to set up coupons for BigCommerce How to set up coupons for WooCommerce How to create unique coupon codes for Shopi

MarijaMaticContributor I

posted in Show & Tell

Looking for resources or articles for multivendor ecommerce platform

I’ve found all the guides and articles to be very helpful and informative, just trying to see if there are any specific to a multivendor ecommerce platform

stephen.trumbleCommunity Manager

published in Show & Tell

April Community Allstars!

At Klaviyo, we value and encourage a collaborative community where our members actively participate and support each other by sharing their insights and providing constructive feedback. As we recognize the contributions of our community, we would like to showcase our top contributors for the month of April. We're excited to announce Mark, also known as @s0lid, from Plus63 Digital Marketing Firm as our top contributor. With a total of 102 points, Mark's active participation in our community included creating three new topics and providing valuable insights through nine replies. Additionally, Mark's contributions were appreciated by the community, receiving three likes for his posts and giving six likes to others. We would also like to recognize all of our top contributors for April, whose engagement and contributions make the community thrive.Leaderboard @s0lid (102 points) @worcestershiresauce (86 points) @popsmash (71 points) @brewcrew (67 points) @jmacman (65 points) Are you re

JakubChampion & Partner

posted in Show & Tell

Enrich Contact Profiles

Hello Community,As a data enthusiast, I love using technical flows to unlock the full potential of customer data. By leveraging the power of automation, I create tailored segments and data stamps that pave the way for unbeatable customization and personalization.And the best part? You don't have to start from scratch! In Klaviyo we have some examples that can be used right out of the box:Enrich first purchase date Enrich SMS subscription date Enrich email subscription date Enrich customer Interest based on product categoryI'd love to hear from you! Have you developed or utilized any other technical flows that have helped track customer behavior or add additional data points to your audience? Your insights could help us all take our data game to the next level. Let's share and learn from each other!

carluccigillianKlaviyo Employee

posted in Learn with Klaviyo

Recap discussion: [Strategy session] Design a custom segmentation strategy for your business (for large and mid-market businesses)

This post contains resources related to our live training [Strategy session] Design a custom segmentation strategy for your business (large and mid-market businesses) which will take place on Tuesday, May 9th, at 10AM ET/3PM BST. You can register to attend this training live if you haven’t already done so!During this session, we:Review the importance of segmentation and the different ways you can use segments Explore different segmentation criteria based on common business goals Learn a framework to design the right segmentation strategy for your businesWorksheetMake a copy of the worksheet:Google doc version: https://klaviyogrowth.com/3VALTCV Word version: https://klaviyogrowth.com/3LL44Ci Key takeaways from the training Segmenting your customer base enables you to deliver better experiences for customers and achieve a higher marketing ROI. A good segmentation strategy takes into account your business goals and stage of development. Identify immediate next steps as well as think abou

chanel.phelpsKlaviyo Employee

posted in Learn with Klaviyo

Recap discussion: [Interactive workshop] Strengthen customer relationships with birthday flows in Klaviyo (for small to medium sized businesses)

Thank you for attending today’s session, [Interactive workshop] Strengthen customer relationships with birthday flows in Klaviyo (for small to medium sized businesses). We hope you feel better prepared to collect your customers' birthdays and build a birthday flow. If you were unable to attend or would like to rewatch the session, we’ve included a recording below.In this training, we did the following: Created a signup form collecting customer birthdays Built a birthday property-triggered flow Reviewed best practices for birthday flows Shared some creative birthday messages for inspirationHere are some additional resources to guide you through the process:Klaviyo Blog: Why send birthday emails to your subscribers 11 ways to use the dates your customers care about to drive revenueKlaviyo Help Center: How to build a birthday flow How to create segments based on birthdays How to create a date property-triggered flow Getting started with coupon codes in Klaviyo How to set up coupons for

Brett_GatsbyChampion & Partner

published in Show & Tell

How to utilize webhooks in your customer journey

Hi Klaviyo community! Being able to use Klaviyo as your CDP (Customer Data Platform) is one of the many things that sets it apart from the other email and SMS solutions on the market. Why? Because it means you can have one source of truth for all your customer data. When you have each step of your customers’ journey in one platform, it makes it easier to run your business, deliver a premium customer experience, and leverage your data together to make the right decisions and grow your sales year over year. But what does it mean to use Klaviyo as a CDP? To me, it means Klaviyo is THE place I want all my data to sync to for three reasons: Your data is more useful in Klaviyo than anywhere else. The user experience is simple to understand even as your data grows. The platform is easy to build on, making it simple to sync your data to and from Klaviyo. Today, I’m going to explore how you can leverage this third point, especially with the help of webhooks. But first, what are webhooks?

Julia.LiMarziKlaviyo Employee

published in Learn with Klaviyo

How to Audit Your Klaviyo AccountTutorial

Welcome! So you’re using Klaviyo, and want to know how your account is performing. An audit is a great way to assess your performance. We’ve created a 4-part series of Community posts that will walk you through an audit of your Klaviyo account. You’ll take a look at your deliverability, flow and campaign strategy, and subscriber acquisition. You’ll have a better understanding of your overall account health, areas of opportunity, and resources for further learning. Find All Four Parts: Continue leveling up your account with Live Trainings. Sign up for upcoming trainings and find past training and strategic guidance at the Klaviyo Academy. Happy sending!

Emily SheaKlaviyo Employee

posted in Learn with Klaviyo

Recap discussion: [Interactive workshop] Strengthen customer relationships with birthday flows in Klaviyo (for entrepreneurs)

Thank you for attending today’s session, [Interactive workshop] Strengthen customer relationships with birthday flows in Klaviyo (for entrepreneurs). You can view the replay of this training below: There was a technical issue during the flow build demo, so please view this supplemental video for guidance building and structuring your flow. Note: you need to have at least one birthdate property in your Klaviyo account, in order for the birthday trigger to appear in the flow builder. You can manually add a birthday to your profile in your Klaviyo account. Those instructions are explained in the supplemental video. When you input a custom birthday property manually, the date needs to be written MM/DD/YYYY or YYYY-MM-DD. If there are any questions about this, leave your comments below, and I will get back to you! In this training, we did the following: Created a signup form collecting customer birthdays Built a birthday property-triggered flow Reviewed best practices for birthday flows Sha

mai.tranKlaviyo Employee

posted in Learn with Klaviyo

Recap discussion: [Strategy session] Design a custom segmentation strategy for your business (for small and medium-sized businesses)

This post contains resources related to our live training [Strategy session] Design a custom segmentation strategy for your business (for small and medium-sized businesses). Session recordingDuring this session, we:Review the importance of segmentation and the different ways you can use segments Explore different segmentation criteria based on common business goals Learn a framework to design the right segmentation strategy for your business WorksheetMake a copy of the worksheet:Google doc version: https://klaviyogrowth.com/3VALTCV Word version: https://klaviyogrowth.com/3LL44Ci Key takeaways from the training Segmenting your customer base enables you to deliver better experiences for customers and achieve a higher marketing ROI. A good segmentation strategy takes into account your business goals and stage of development. Identify immediate next steps as well as think about the long-term vision. Continue monitoring your segments and refine your strategy as your business evolves. Add

jemmaoleary94Klaviyo Employee

posted in Learn with Klaviyo

Recap discussion: [Interactive workshop] Power your Facebook ads using Klaviyo segments (for large and mid-market businesses)

Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below. Facebook, Instagram, and Messenger are powerful tools to promote your brand and gain new leads. But with advertising becoming more and more expensive, reaching the right audience is more crucial than ever! Using your trusted Klaviyo segment data as the basis for custom and lookalike audiences, we show you how to gain more ownership over the customer journey when advertising on these channels. In this session, we cover: Enabling the Facebook integration in your Klaviyo account Building a segment to be used as a custom audience Building a segment to be used as a lookalike audience Syncing these segments to Facebook Ads Manager ADDITIONAL RESOURCES Getting started with Facebook Advertising Facebook integration data referenceGuide to advanced targeting on Facebook & Instagram How to determine your F

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New Topic Guidelines

If you’ve already contacted the Klaviyo Support Team about this issue, please wait for a response and check your spam inbox for an email before posting in the Community.

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Collaborate and discuss ideas in a positive and respectful manner. We are all here to learn and work together.

Promotion of other products/services should be relevant to the original post. The product/service should directly assist the community member with their issue.

Include as much detail as you can in your posts where applicable. The more information (integration, error message, screenshot, etc.) you include, the easier other Community members can assist or add to your discussion.

Starting a discussion or writing a feature request? Let people know how they can join in or provide feedback! Are you looking for others to share their thoughts, recommendations, examples, etc? Be as specific as you can where applicable.

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