The Community Commons

Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!

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stephen.trumbleCommunity Manager

published in Black Friday Cyber Monday 2023

Supercharge your BFCM email & SMS planning and WIN!

Join the Klaviyo Community's Black Friday Cyber Monday monthly challenge and gear up for the ultimate weekend of holiday marketing! We're thrilled to present a series of exciting challenges each month leading up to BFCM, designed to supercharge your preparation. By actively participating in these challenges, engaging with fellow members by providing feedback and likes, you'll earn valuable points along the way.🏆Prizes to be won!🏆At the conclusion of the BFCM challenge, November 24th 2023, we'll reward our top 3 participants with an exclusive opportunity to receive:a personalized one-on-one account audit session with a Klaviyo expert. invitation to join one of our highly sought-after community Superuser group virtual meetups. Get ready to unlock your full potential, gain valuable insights, and network with the best in the industry. Join us in the Klaviyo Community's Black Friday Cyber Monday monthly challenge and let's power up your BFCM success together!Your next challenge if you ch

worcestershiresauceContributor IV

posted in Show & Tell

Which Social Platform Do You Spend Time On To Get Ecommerce Advice For Your Store?

As an e-commerce store owner or employee, which social media platform do you most often spend time on to get advice and content about growing and marketing your brand, and to find new people/advisors to learn from?If you want, you can also share your fav accounts to follow :)

Vivian.AsonyeKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] BFCM offer and promotion strategy (for APAC business owners)

In this session, we covered: 2022 BFCM data and trends Traditional discounting strategies and examples Discounting alternatives and examples from brands like Death Wish Coffee and Caden Lane Sample customer segments and relevant campaigns Bonus: A BFCM calendar! You can watch the replay of this training below: While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Want to learn more? Check out the BFCM Hub for all things Black Friday Cyber Monday! Attend [Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM Attend [Strategy session] Understand email and SMS deliverability Take our Academy Course on Black Friday Cyber Monday strategies! Additional help center resources:How to add a countdown timer to an email How to create customer engagement tiers How to use signup forms to offer tiered discounts Feel free to com

Taylor TarpleyCommunity Manager

published in News & Announcements

Sex, drugs, and DTC: How “Taboo” Brands Are Owning Marketing

Ever wanted a place to air your grievances with the likes of Facebook, Google, and Amazon? This is your chance. Today, we published an article on the Klaviyo blog sharing the stories of 6 “taboo” brands that have been blocked from marketing through paid social ads, paid search ads, organic social ads, and even out-of-home advertising. https://www.klaviyo.com/blog/taboo-brands-marketing While this issue is especially prevalent for brands in regulated and censored markets, we know this issue is all too common for brands across all industries. So we want to hear from you: What was your most frustrating experience where your content was blocked, rejected, or removed from a third-party platform. Was it clear why? And what was the impact on your business?

chelsgroveChampion & Partner

published in Show & Tell

10 effective strategies to build your list before Cyber Weekend

As Black Friday and Cyber Monday approach, we all start to gear up for one of the busiest shopping periods of the year. To maximize sales and customer engagement, it is critical to build a strong email list in Klaviyo. Let’s check out 10 effective strategies to help you grow your email list and prepare for a successful holiday season. 1. Create irresistible lead magnetsA compelling lead magnet is a valuable incentive that encourages visitors to provide their email addresses. In Klaviyo, design and automate the delivery of exclusive content, discount codes, or free guides relevant to your audience's interests. Ensure your lead magnet aligns with your Black Friday/Cyber Monday promotions to maintain interest and anticipation. 2. Optimize Klaviyo sign-up formsCustomize and optimize Klaviyo's sign-up forms to capture potential subscribers effectively. Place these forms strategically on your website's high-traffic areas, such as the homepage, product pages, and blog posts. A/B test with dif

inboxingmaestroChampion & Partner

published in Show & Tell

Reporting best practices to ensure Black Friday/Cyber Monday success

As the holiday season approaches, businesses worldwide gear up for one of the busiest and most lucrative periods of the year: Black Friday and Cyber Monday (BFCM). These shopping events offer a significant opportunity for brands to boost sales and revenue. However, to make the most out of these campaigns, ensuring deliverability best practices is crucial. Campaign reporting and a holistic view of analytics plays a pivotal role in this process, as it enables businesses to gauge the effectiveness of their marketing efforts and optimize their strategies for maximum impact. Let’s delve into the best practices for campaign reporting and analytics to ensure that your deliverability is BFCM ready. 1. Define clear objectives Before building any campaign, it is essential to set clear and specific objectives. While working with many clients, often across multiple industries, most marketers simply run “business-as-usual campaigns” without a defined and clear goal and purpose. Without a defined

mai.tranKlaviyo Employee

posted in Live training recordings

Recap discussion [Strategy session] Design emails that convert

This post contains all resources related to our recurring live training [Strategy session] Understand email and SMS deliverability. You can register to attend the next session here, or watch the recording of the latest session below. Session recordingIn this session, we:Debunked common email design myths Reviewed the 6 commandments of effective email design Had a walkthrough of Klaviyo’s email template editor Discussed how to measure success and optimize your email design Email design checklistGoogle docs: https://klaviyogrowth.com/44wXoya PDF: https://klaviyogrowth.com/3NE7nLn Additional learning resourcesVideo tutorials: Email editor tutorial videos Blog: How to design emails and build email templates that engage, convert, and put your customer first Help center articles: Guide to the email template editor Understanding mobile email optimization Images in emails reference Brand design reference Dark mode email design best practices Template tags and variable syntax refere

Vivian.AsonyeKlaviyo Employee

posted in Live training recordings

APAC Recap discussion: [Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM

This post contains all resources related to our live training [Strategy session] Craft personalized SMS messages in Klaviyo for BFCM that will be running throughout the month of September. You can register to attend the next session here, or watch the recording of the latest session below. Session recordingIn this session, we:Discussed the business case for using dynamic content in SMS messages Added SMS to an existing abandoned checkout flow Added dynamic content to the SMS message Explored additional BFCM use cases for dynamic SMS content Additional learning resourcesBlog: 153 text message and SMS marketing statistics Help center articles: How to add SMS to your abandoned cart flow How to use dynamic variables to personalize email and SMS flows Template tags and variable syntax reference Academy courses: SMS marketing strategy --Have a question? Comment below and we’ll get back to you asap! ____Vivian Asonye APAC Customer Ed Specialist

Taylor ClarkKlaviyo Employee

posted in Show & Tell

Klaviyo Growth Podcast ft. Batch

Dennis Mistrioty, co-founder and CEO of Batch by www.wisconsinhempscientific.com, joins us on the podcast to talk about evaluating Black Friday/Cyber Monday and how to keep the foot on the gas through the holidays and new year. We focus on how to market products as gifts, using smaller items (both size and cost) to incentive last minute purchases or add ons to an already larger order. "Throughout the rest of the holidays our main focus is making sure we have 'ready to gift' items." The focus on making products gift ready and marketing less for self-purchases is something that a lot of brands should be focusing on over the next few weeks. Are you batching your products into gift items? If so what’s working?Our other podcast episodes feature a blend of customers and partners who give their advice, tell their stories, and share their experiences with Klaviyo. Learn how to make your email performance stronger by tuning in to our Growth Podcast on your preferred streaming platform:Apple Po

mai.tranKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] BFCM offer and promotion strategy (for medium, large, and enterprise businesses)

This post contain resources related to our live training [Strategy session] BFCM offer and promotion strategy (for medium, large, and enterprise businesses). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Session recording In this session, we covered:2022 BFCM data and trends Types of discounts and discount alternatives Discounting for different audiences How to plan your offer strategy for 2023 BFCM Want to learn more?While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Check out the BFCM Hub for all things Black Friday Cyber Monday (including the BFCM planning calendar) Attend [Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM Attend [Strategy session] Understand email and SMS deliverability Take our Academy Course on Black Friday Cyber Monday strategies!

Taylor TarpleyCommunity Manager

published in Show & Tell

Superuser networking and Q4 strategy sharing event recap

Hi all! What a great time we had together for our Superuser quarterly networking and strategy session yesterday! We shared 17+ exclusive strategies, tips and resources for a successful Q4 planning for our most engaged members of the Community! For this quarter’s meeting, we discussed strategies Klaviyo CSMs recommend for how to best prep for:The month of BFCM Cyber Weekend Year-end holiday marketingThank you to all who attended, loved hearing your Q4 BFCM launch and year-end holiday marketing strategies, especially from @retention , @stem , and @KatherineB ! Our Superuser attendees will receive the deck from our meeting so they can further research and utilize our exclusive tips and resources to best prepare for the upcoming quarter! Eager to attend these events in the future? You can qualify for events like these by becoming engaged members in the Community, aka Superusers! To became a Superuser you need to engage with at least 15 topics or provide 5 best answers in one quarter!

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] BFCM offer and promotion strategy (for entrepreneurs and small business owners)

In this session, we covered: 2022 BFCM data and trends Traditional discounting strategies and examples Discounting alternatives and examples from brands like Death Wish Coffee and Caden Lane Sample customer segments and relevant campaigns Bonus: A BFCM calendar! You can watch the replay of this training below: While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Want to learn more? Check out the BFCM Hub for all things Black Friday Cyber Monday! Attend [Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM Attend [Strategy session] Understand email and SMS deliverability Take our Academy Course on Black Friday Cyber Monday strategies! Additional help center resources:How to add a countdown timer to an email How to create customer engagement tiers How to use signup forms to offer tiered discounts Feel free to c

retentionChampion & Partner

posted in Show & Tell

Upgrade Personalization with Show/Hide Blocks

Upgrade your personalization in Klaviyo Templates: By now, I think we've all mastered the "Hello {First Name}" personalization feature on Klaviyo. It's always funny when it's sometimes implemented wrong and you literally see the word "First Name" in the email. I think it's time to upgrade personalization beyond just "First Name." Looking through dozens of Klaviyo accounts by now, one of the most powerful but underutilized feature of Klaviyo is the Show/Hide logic block in templates. The Show/Hide logic let's you show or hide a Block or Section of your template if it matches certain conditional logic. For example, imagine you're a Pet Toy Store, you may have a generic email like: "Hello John, thank you for joining tour Pets Toys Newsletter. We Love pets too, so we hope you find something here at our store that suits your pets' needs." A bit generic right? Now, imagine you have a custom property that defines what type of pet the subscriber has. With the Show/Hide block, you can have thre

mai.tranKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM

This post contains all resources related to our live training [Strategy session] Craft personalized SMS messages in Klaviyo for BFCM that will be running throughout the month of September. You can register to attend the next session here, or watch the recording of the latest session below. Session recordingIn this session, we:Discussed the business case for using dynamic content in SMS messages Added SMS to an existing abandoned checkout flow Added dynamic content to the SMS message Explored additional BFCM use cases for dynamic SMS content Additional learning resourcesBlog: 153 text message and SMS marketing statistics Help center articles: How to add SMS to your abandoned cart flow How to use dynamic variables to personalize email and SMS flows Template tags and variable syntax reference Academy courses: SMS marketing strategy --Have a question? Comment below and we’ll get back to you asap!

stephen.trumbleCommunity Manager

published in News & Announcements

... So What's Next: Advanced Segmentation

Hello Community! One of the most popular strategy topics you’ve raised involves the broad topic of segmentation. It’s a new year, and the perfect time to focus on creating a few new segments! We’ve heard you ask: 🤔 I understand the basics, but what do I do next? 👍 How do I maximize sending without compromising inbox placement, sender reputation and ultimately revenue? 😱 On the flip-side, how do I send to an engaged audience without missing out on revenue? Once you have the basics down, you might be interested in adding variation. Take a peek at how to building a sending schedule for engaged users which will help you do the hard work all year. In addition to watching the video, you can review the basics of creating an engaged segment and some sneaky-good alternative segments here. Happy Segmenting!! A giant shoutout to @lucina.rowe for creating this amazing content for our Community Members, thank you!If this is content you’d like to see more of give it LIKE, and if you hav

chanel.phelpsKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Enable SMS in Klaviyo (North America)

Let’s keep the conversation going from the Enabling SMS workshop! This is a collaborative space to post any related questions or comments about using SMS at Klaviyo. During the session we: went over SMS consent and why it so important enabled SMS in our accounts created a signup form to start collecting SMS subscribers built our SMS welcome series flow Key takeaways: Start capturing SMS consent with a from and at checkout Turn on your SMS welcome flow Want to learn more? SMS strategy certificate Need additional help? Guide to collecting SMS consent Getting started with SMS and MMS for the first time BigCommerce Magento 2 Shopify WooCommerce We hope to see you in a future session!Happy sending :)

arbradorActive Contributor I

posted in Show & Tell

Landing Page app

Is it best to use a dedicated landing page app such as LeadPages or Unbounce along with Klaviyo? Which is the best and most cost-effective app? Thanks!

Brett_GatsbyChampion & Partner

published in Show & Tell

5 Non-discount promotion ideas for Black Friday Cyber Monday

Hey Community, Brett here! It may be cliché saying, but where did the year go?! Somehow the holiday season is drawing near, and clients and consumers alike are all gearing up for the Black Friday Cyber Monday or BFCM frenzy. As someone who does all his clothes shopping for the year during this holiday weekend, I personally can’t wait! My wife thinks I’m crazy, but I love all the energy, promotions, and deals that brands put together for the “superbowl of ecommerce.” I make all my buying decisions based on which brands offer the best messaging and offers. True Classic I’m looking at you! While we all think of pricing cutting during BFCM, offering steep discounts may not be the right approach for your brand, or you may want to offset the margin compression with some other promotional ideas that increase your revenue. In this post, we'll explore five ideas that will help you stand out and drive engagement during BFCM, without heavily discounting your products. 1. Exclusive bundles and gi

mai.tranKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Understand email and SMS deliverability

Hi there! This post contains resources related to our live training [Strategy session] Understand email and SMS deliverability which takes place every month. You can register to attend the next session here. RecordingDuring this session, we learn how to:Assess and improve email deliverability Assess and Improve SMS deliverabilityWatch the recording of the latest session: Key learningsDeliverability refers to your reputation as a sender. The stronger your deliverability, the more chances your email will land in your recipients’ inboxes, and your SMS will reach your recipients’ mobile devices. Deliverability is not a hard measurable number, but you can make assumptions on your deliverability health by monitoring certain metrics: email deliverability metrics: open rate, click rate, bounce rate, unsubscribe rate, spam complaint rate SMS deliverability metrics: failed delivery rate, click rate, conversion rate, unsubscribe rate Where to find deliverability metrics: Overview dashboard: An

carluccigillianKlaviyo Employee

posted in Live training recordings

Recap discussion: Getting Started with Klaviyo

Thanks for joining Getting started with Klaviyo!Here is a recording for your review: Here are our favorite resources to help you get up and running with Klaviyo:Useful Integrations for Ecommerce Businesses Guide to Creating a Signup Form Getting Started with Flows Understanding the Differences Between Segments and Lists About Custom Reports in Klaviyo Klaviyo Product Certification Klaviyo SMS Strategy Certification How to migrate from another service provider to Klaviyo All Klaviyo integrations Getting started with onsite tracking Getting started with segments Guide to email template editor Getting started with reportingWe’d love to know what you’re going to do next. Please drop an update in the comment section below. We hope to see you at another training. Happy Sending! Best,Gillian

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Ask the experts] Get ahead of the BFCM game with tried-and-true offer strategies

Thank you for attending [Ask the experts] Get ahead of the BFCM game with tried-and-true offer strategies!Whether you’re looking for the replay of this session or to catch up with some of our additional resources, you’ve come to the right place. Below, you can find the main panel discussion room recording. Breakout room sessions begin at about 44:32, and the main room begins again at about 01:22:00. When you’re watching this recording, you can skip the span of time in between: You can find the recordings of each breakout room below:Breakout room with POPFLEX and Akers Digital: Breakout room with Alessi and Underground eCom: During this session, the following panelists presented: Jen-Ai Notman, Vice President of Marketing at POPFLEX: Jen-Ai leads the marketing team at POPFLEX with a blend of creativity, a willingness to experiment, and attention to data-driven decision-making. During BFCM, Jen-Ai leads her team in creating compelling campaigns that attract new subscribers and show appre

Vivian.AsonyeKlaviyo Employee

posted in Live training recordings

ACAP Recap discussion: [Strategy session] Grow your audience before BFCM

Whether you attended the live session or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. In this session, we covered: Quick growth vs. quality growth Capturing subscribers on your owned marketing channels Driving growth with social proof Capturing subscribers with Facebook Ads After the session has ended, you will find the recording below: This is a high-level strategic training, and we understand you may need further guidance to execute some of these ideas. Here is a list of articles and resources that will provide more tactical step-by-step guidance: Email List Growth Tips Klaviyo Owned Marketing Breakdown How to Create a Value-Based Facebook Lookalike Audience How to Integrate with Facebook Advertising Syncing to Facebook Audiences Guide to Advanced Targeting on Facebook and Instagram Academy Course: Integrate Owned Marketing with Your Facebook Advertising Strategy Have additional questions, thoughts,

Ashley I.Champion & Partner

published in Show & Tell

How to create a successful Cyber Weekend campaign calendar

Hi Community! I’m Ashley, one of the Klaviyo Community Champions here. Today, I am going to be sharing a how-to guide on creating a Black Friday Cyber Monday (BFCM) campaign calendar for the upcoming holiday season. Black Friday and Cyber Monday will be here before you know it, and many marketers have already finished laying the groundwork for a successful BFCM strategy for this year. Read on to learn how you can get started with planning your holiday campaign calendar! Build a strategy guided by your data Klaviyo is an excellent, unified data platform that gives marketers and business owners alike a clearer picture of their customer data. Whenever you are considering a new strategy, or looking to build a marketing campaign, it should always be guided by the data you have collected from your customers. Long before the holiday season, it is important to set yourself up for success by performing the following actions in the months leading up to BFCM: Determine your Smart Send Time Buil

jennifer.briseboisKlaviyo Employee

published in News & Announcements

Introducing Klaviyo CDPNews

Hi Klaviyo Community! We are so excited to share that we have officially launched a brand new product: Klaviyo CDP. We’ve reimagined the CDP to fit businesses of all sizes with a product that is marketer-friendly, vertically-integrated, and scales with you as you grow. Klaviyo CDP is built on the same infrastructure as the Klaviyo marketing automation platform, making the tools and reports intuitive and easy to access. Now, with Klaviyo CDP, you have one place to unify all of your customer data in one place, transform your data, activate that data for immediate use in your marketing activities, and gain valuable insights on customer behavior. All within Klaviyo. About Klaviyo CDPThe CDP contains two feature sets: data features and intelligence features. Data features: Data transformation Group Membership API Data warehouse syncing Webhooks Intelligence features: RFM analysis Funnel analysis Custom CLV Audience performance reporting Interested? Learn more about Klaviyo CDP.