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carluccigillianKlaviyo Employee

posted in Live training recordings

Recap discussion: Getting Started with Klaviyo

Thanks for joining Getting started with Klaviyo!Here is a recording for your review: Here are our favorite resources to help you get up and running with Klaviyo:Useful Integrations for Ecommerce Businesses Guide to Creating a Signup Form Getting Started with Flows Understanding the Differences Between Segments and Lists About Custom Reports in Klaviyo Klaviyo Product Certification Klaviyo SMS Strategy Certification How to migrate from another service provider to Klaviyo All Klaviyo integrations Getting started with onsite tracking Getting started with segments Guide to email template editor Getting started with reportingWe’d love to know what you’re going to do next. Please drop an update in the comment section below. We hope to see you at another training. Happy Sending! Best,Gillian

Julia.LiMarziKlaviyo Employee

published in Live training recordings

How to Audit Your Klaviyo AccountTutorial

Welcome! So you’re using Klaviyo, and want to know how your account is performing. An audit is a great way to assess your performance. We’ve created a 4-part series of Community posts that will walk you through an audit of your Klaviyo account. You’ll take a look at your deliverability, flow and campaign strategy, and subscriber acquisition. You’ll have a better understanding of your overall account health, areas of opportunity, and resources for further learning. Find All Four Parts: Continue leveling up your account with Live Trainings. Sign up for upcoming trainings and find past training and strategic guidance at the Klaviyo Academy. Happy sending!

Vivian.AsonyeKlaviyo Employee

posted in Live training recordings

Recap replay: [Interactive workshop] Build your post-BFCM retention segments

This post contain resources related to our live training [Interactive workshop] Build your post-BFCM retention segments (for businesses in APAC). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!Check out the training recording below: Training objective: Build three essential audiences to convert and retain subscribers acquired over BFCM. Today we built 3 segments:Leads who haven’t converted yetHoliday first time purchasers Easy upsellsReview our reference sheet to see the breakdown of segment conditions. Relevant resources to help you achieve your retention goals:Klaviyo BFCM Hub [Academy course] Turn BFCM shoppers into repeat customers [Help article] Getting started with segments [Help article] Advanced segmentation reference [Help article] How to create customer engagement tiers [Help article] Segment conditions reference [Help article] Creating a sending schedule based on email engagement reference [Case study] How

zrashdanKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Understand email and SMS deliverability | Klaviyo Community

Hi there! This post contains resources related to our live training [Strategy session] Understand email and SMS deliverability which takes place every month. You can register to attend the next session here. RecordingDuring this session, we learn how to:Assess and improve email deliverability Assess and Improve SMS deliverabilityWatch the recording of the latest session:Key learningsDeliverability refers to your reputation as a sender. The stronger your deliverability, the more chances your email will land in your recipients’ inboxes, and your SMS will reach your recipients’ mobile devices. Deliverability is not a hard measurable number, but you can make assumptions on your deliverability health by monitoring certain metrics: email deliverability metrics: open rate, click rate, bounce rate, unsubscribe rate, spam complaint rate SMS deliverability metrics: failed delivery rate, click rate, conversion rate, unsubscribe rate Where to find deliverability metrics: Overview dashboard: Anal

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Build a BFCM email template in Klaviyo (for entrepreneurs)

This post contain resources related to our live training [Interactive workshop] Build a BFCM email template in Klaviyo (for entrepreneurs and small business owners). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Check out the training recording below: In this session, we: explored the anatomy of the perfect BFCM email base template built a base email template for BFCM that is optimized for click rateUseful linksWorkshop reference sheet Klaviyo BFCM Hub Additional learning resourcesGuide to the email template editor Ecommerce email benchmark data by industry How to increase email click rates Understanding mobile email optimization Email clipping troubleshooting Designing emails for Outlook Dark mode email design best practices Email testing tools (Klaviyo integrations directory) Academy BFCM courses--Need help? Thread your questions below, or contact our Support team for technical troubleshooting. You can also browse ou

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Last-minute BFCM checklist: Klaviyo account must-haves (for entrepreneurs and small businesses)

This post contain resources related to our live training [Strategy session] Last-minute BFCM checklist: Klaviyo account must-haves (for entrepreneurs and small businesses). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!Session recordingIn this session, we provided a checklist to ensure everything in your Klaviyo account is ready for a successful BFCM (deliverability, acquisition, flows, campaigns). Useful linksBFCM checklist (includes links to all relevant Help articles) BFCM Hub (your one-stop-shop for strategies, live trainings, courses, and help articles that will help you get prepped for Black Friday Cyber Monday) [Office hours] Ask your questions to Klaviyo experts --Need help? Thread your questions below, or contact our Support team for technical troubleshooting. You can also browse our Agency Partner Directory if you need help on BFCM strategy or execution. Happy sending! Emily

Vivian.AsonyeKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Last-minute BFCM checklist: Klaviyo account must-haves (for businesses in APAC)

This post contain resources related to our live training [Strategy session] Last-minute BFCM checklist: Klaviyo account must-haves (for medium, large, and enterprise businesses). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! In this session, we provided a checklist to ensure everything in your Klaviyo account is ready for a successful BFCM (deliverability, acquisition, flows, campaigns). Useful linksBFCM checklist (includes links to all relevant Help articles) BFCM Hub (your one-stop-shop for strategies, live trainings, courses, and help articles that will help you get prepped for Black Friday Cyber Monday) -- Need help? Thread your questions below, or contact our Support team for technical troubleshooting. You can also browse our Agency Partner Directory if you need help on BFCM strategy or execution.

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Strengthen customer relationships with birthday flows in Klaviyo (for entrepreneurs)

Thank you for attending today’s session, [Interactive workshop] Strengthen customer relationships with birthday flows in Klaviyo (for entrepreneurs). You can view the replay of this training below: There was a technical issue during the flow build demo, so please view this supplemental video for guidance building and structuring your flow. Note: you need to have at least one birthdate property in your Klaviyo account, in order for the birthday trigger to appear in the flow builder. You can manually add a birthday to your profile in your Klaviyo account. Those instructions are explained in the supplemental video. When you input a custom birthday property manually, the date needs to be written MM/DD/YYYY or YYYY-MM-DD. If there are any questions about this, leave your comments below, and I will get back to you! In this training, we did the following: Created a signup form collecting customer birthdays Built a birthday property-triggered flow Reviewed best practices for birthday flows Sha

mai.tranKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Last-minute BFCM checklist: Klaviyo account must-haves (for medium, large, and enterprise businesses)

This post contain resources related to our live training [Strategy session] Last-minute BFCM checklist: Klaviyo account must-haves (for medium, large, and enterprise businesses). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Session recording In this session, we provided a checklist to ensure everything in your Klaviyo account is ready for a successful BFCM (deliverability, acquisition, flows, campaigns). Useful linksBFCM checklist (includes links to all relevant Help articles) BFCM Hub (your one-stop-shop for strategies, live trainings, courses, and help articles that will help you get prepped for Black Friday Cyber Monday) -- Need help? Thread your questions below, or contact our Support team for technical troubleshooting. You can also browse our Agency Partner Directory if you need help on BFCM strategy or execution.

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Build your BFCM audiences (for entrepreneurs and small business owners)

This post contain resources related to our live training [Interactive workshop] Build your BFCM audiences (for entrepreneurs and small business owners). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Check out the training recording below: During this session, we: Utilized our reference sheet to create multiple BFCM segments* Built essential segments to include in your Cyber Weekend sending strategy (bargain hunters, window shoppers, VIPs) Built 1 segment to exclude from your Cyber Weekend sending strategy *Important note: This reference sheet has been updated from its original format.*Two changes have been made: The unengaged audience segment has been updated to include the condition: “What someone has (or has not done) → Received email is at least 20 over all time” We have simplified the marketing conditions needed for each segment. You no longer need to include the condition: “If someone is in or not in a list,

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Build your BFCM audiences in Klaviyo (for medium and large businesses)

This post contains resources related to our live training [Interactive workshop] Build your BFCM audiences (for medium and large businesses). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!You can find the recording below (once available): In this session, we built out five segments: Engaged with MPP VIPs (Email and SMS) Espresso shot Unengaged with MPPYou can see all of the conditions used in this reference sheet. BFCM resources:Klaviyo BFCM Hub [Course] Academy BFCM courses [Course] Preparing for Black Friday/Cyber Monday (Academy course) [Course] Black Friday Cyber Monday campaign best practices [Course] Use winning segmentation strategies for BFCM [Case study] Little Sleepies grows BFCM revenue from email 138.2% YoY with Klaviyo Additional learning resources:[Case study] How Taylor Stitch used segmentation to increase their revenue per recipient by 60% [Help article] How to Configure Custom Reports to Track Appl

Vivian.AsonyeKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Build your BFCM audiences (for businesses in APAC)

This post contain resources related to our live training [Interactive workshop] Build your BFCM audiences (for businesses in APAC). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Check out the training recording below: During this session, we: Utilized our reference sheet to create multiple BFCM segments Built 4 essential segments to include in your Cyber Weekend sending strategy (bargain hunters, window shoppers, VIP, 2022 Cyber Weekend purchasers) Built 1 segment to exclude from your Cyber Weekend sending strategy BFCM resources:Klaviyo BFCM Hub [Course] Academy BFCM courses [Course] Preparing for Black Friday/Cyber Monday (Academy course) [Course] Black Friday Cyber Monday campaign best practices [Course] Use winning segmentation strategies for BFCM [Case study] Little Sleepies grows BFCM revenue from email 138.2% YoY with Klaviyo Additional learning resources:[Case study] How Taylor Stitch used segmentatio

mai.tranKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Créer un template d'e-mail pour Black Friday

Bonjour à tous,Ce post contient toutes les ressources relatives à notre atelier virtuel [Interactive workshop] Créer un template d'e-mail pour Black Friday. Enregistrement de la session Pendant cette session, nous avons :étudié l’anatomie d’un template d’e-mail Black Friday parfait créé ensemble un template d’e-mail pour le Black Friday qui est optimisé pour le taux de clics dans Klaviyo Liens utilesFiche référence contenant les instructions Hub Black Friday Cyber Monday Ressources additionnellesGuide to the email template editor Ecommerce email benchmark data by industry How to increase email click rates Understanding mobile email optimization Message personalization reference (liste des tags dynamiques) Email clipping troubleshooting My email looks different when viewed in Microsoft Outlook Dark mode email design best practices Outils de prévisualisation d’e-mail (Klaviyo integrations directory) Cours Black Friday Cyber Monday sur Klaviyo Academy -- Besoin d’aide ? Posez vos quest

Vivian.AsonyeKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Build a BFCM email template in Klaviyo (for small to medium sized businesses in APAC)

This post contain resources related to our live training [Interactive workshop] Build a BFCM email template in Klaviyo (for small to medium sized businesses in APAC). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Check out the training recording below: In this session, we: explored the anatomy of the perfect BFCM email base template built a base email template for BFCM that is optimized for click rateUseful linksWorkshop reference sheet Klaviyo BFCM Hub Additional learning resourcesGuide to the email template editor Ecommerce email benchmark data by industry How to increase email click rates Understanding mobile email optimization Email clipping troubleshooting Designing emails for Outlook Dark mode email design best practices Email testing tools (Klaviyo integrations directory) Academy BFCM courses--Need help? Thread your questions below, or contact our Support team for technical troubleshooting. You can also browse o

mai.tranKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Enabling SMS in Klaviyo (UK and Ireland)

This post contains all resources related to our recurring live training [Interactive workshop] Enabling SMS in Klaviyo (UK and Ireland). You can register to attend the next session here, or watch the recording of the latest session below. Session recording In this session, we learnt how to:enable SMS in your Klaviyo account add SMS consent collection to your sign-up form create a SMS welcome series flow to welcome your new SMS subscribers Additional resourcesHelp center articles: Where is Klaviyo SMS available? Understanding how UK GDPR and PECR affect SMS Understanding SMS compliance best practices in Ireland How to get set up with SMS in Klaviyo Understanding UK and Irish SMS Sending Numbers How to request a UK long code or short code How to request an Irish long code How to create a mobile terms of service in Klaviyo Guide to collecting SMS consent Understanding your SMS settings How to create an SMS welcome flow Guide to SMS and MMS quiet hours in flows Live trainings

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: Office hours with Klaviyo

During our live office hour sessions, the Klaviyo customer education team is available to answer your questions live. We share strategic guidance and use our demo account to walk you through Klaviyo functionality. We offer these sessions on a regular basis at times that accommodate Klaviyo customers all around the world. You are welcome to attend office hours as many times as you’d like! If you’re new to Klaviyo and looking for support, or if you have additional questions as you ramp up for BFCM, hop into our office hours and get your strategic questions answered by the experts. During these sessions, we use our demo account to provide guidance, direct you to the resources you need, and answer as many questions as possible. Check out a previous office hour session by watching the recording below: Follow-up resources: For those who are just getting started with Klaviyo, check out our onboarding hub for all of the guides, trainings, and courses you need. For those who are focused on BFC

mai.tranKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Manage consent, lists, and profiles in Klaviyo

This post contain resources related to our live training [Strategy session] Manage consent, lists, and profiles in Klaviyo. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Session recording In this session, we cover: What marketing consent is and why it's important The benefits of double opt-in How consent is stored on Klaviyo profiles How to manage your customer data within Klaviyo Key takeaway Carefully collecting consent, using double opt-in, adhering to unsubscribe regulations and handling data deletion requests are all things that you can do to ensure that your customers trust your brand. They also improve your chances of reaching your customers’ inboxes (deliverability), lower your marked as spam rate, and help your brand to build a strong community of engaged subscribers. Additional learning resourcesHelp center articles: How to collect GDPR-compliant consent Guide to collecting SMS consent Understanding

mai.tranKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Build a BFCM email template in Klaviyo (for medium, large, and enterprise businesses)

This post contain resources related to our live training [Interactive workshop] Build a BFCM email template in Klaviyo (for medium, large, and enterprise businesses). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Session recording In this session, we: explored the anatomy of the perfect BFCM email base template built a base email template for BFCM that is optimized for click rate Useful linksWorkshop reference sheet Klaviyo BFCM Hub Additional learning resourcesGuide to the email template editor Ecommerce email benchmark data by industry How to increase email click rates Understanding mobile email optimization Email clipping troubleshooting Designing emails for Outlook Dark mode email design best practices Email testing tools (Klaviyo integrations directory) Academy BFCM courses -- Need help? Thread your questions below, or contact our Support team for technical troubleshooting. You can also browse our Agency Partner D

Vivian.AsonyeKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] BFCM offer and promotion strategy (for APAC business owners)

In this session, we covered: 2022 BFCM data and trends Traditional discounting strategies and examples Discounting alternatives and examples from brands like Death Wish Coffee and Caden Lane Sample customer segments and relevant campaigns Bonus: A BFCM calendar! You can watch the replay of this training below: While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Want to learn more? Check out the BFCM Hub for all things Black Friday Cyber Monday! Attend [Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM Attend [Strategy session] Understand email and SMS deliverability Take our Academy Course on Black Friday Cyber Monday strategies! Additional help center resources:How to add a countdown timer to an email How to create customer engagement tiers How to use signup forms to offer tiered discounts Feel free to com

mai.tranKlaviyo Employee

posted in Live training recordings

Recap discussion [Strategy session] Design emails that convert

This post contains all resources related to our recurring live training [Strategy session] Design emails that convert. You can register to attend the next session here, or watch the recording of the latest session below. Session recordingIn this session, we:Debunked common email design myths Reviewed the 6 commandments of effective email design Had a walkthrough of Klaviyo’s email template editor Discussed how to measure success and optimize your email design Email design checklistDownloadable checklist: https://klaviyogrowth.com/40SAZuC Additional learning resourcesVideo tutorials: Email editor tutorial videos Blog: How to design emails and build email templates that engage, convert, and put your customer first Help center articles: Guide to the email template editor How to create a base template Understanding mobile email optimization Images in emails reference Brand design reference Dark mode email design best practices Template tags and variable syntax reference How t

Vivian.AsonyeKlaviyo Employee

posted in Live training recordings

APAC Recap discussion: [Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM

This post contains all resources related to our live training [Strategy session] Craft personalized SMS messages in Klaviyo for BFCM that will be running throughout the month of September. You can register to attend the next session here, or watch the recording of the latest session below. Session recordingIn this session, we:Discussed the business case for using dynamic content in SMS messages Added SMS to an existing abandoned checkout flow Added dynamic content to the SMS message Explored additional BFCM use cases for dynamic SMS content Additional learning resourcesBlog: 153 text message and SMS marketing statistics Help center articles: How to add SMS to your abandoned cart flow How to use dynamic variables to personalize email and SMS flows Template tags and variable syntax reference Academy courses: SMS marketing strategy --Have a question? Comment below and we’ll get back to you asap! ____Vivian Asonye APAC Customer Ed Specialist

mai.tranKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] BFCM offer and promotion strategy (for medium, large, and enterprise businesses)

This post contain resources related to our live training [Strategy session] BFCM offer and promotion strategy (for medium, large, and enterprise businesses). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Session recording In this session, we covered:2022 BFCM data and trends Types of discounts and discount alternatives Discounting for different audiences How to plan your offer strategy for 2023 BFCM Want to learn more?While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Check out the BFCM Hub for all things Black Friday Cyber Monday (including the BFCM planning calendar) Attend [Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM Attend [Strategy session] Understand email and SMS deliverability Take our Academy Course on Black Friday Cyber Monday strategies!

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] BFCM offer and promotion strategy (for entrepreneurs and small business owners)

In this session, we covered: 2022 BFCM data and trends Traditional discounting strategies and examples Discounting alternatives and examples from brands like Death Wish Coffee and Caden Lane Sample customer segments and relevant campaigns Bonus: A BFCM calendar! You can watch the replay of this training below: While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Want to learn more? Check out the BFCM Hub for all things Black Friday Cyber Monday! Attend [Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM Attend [Strategy session] Understand email and SMS deliverability Take our Academy Course on Black Friday Cyber Monday strategies! Additional help center resources:How to add a countdown timer to an email How to create customer engagement tiers How to use signup forms to offer tiered discounts Feel free to c

mai.tranKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM

This post contains all resources related to our live training [Strategy session] Craft personalized SMS messages in Klaviyo for BFCM that will be running throughout the month of September. You can register to attend the next session here, or watch the recording of the latest session below. Session recordingIn this session, we:Discussed the business case for using dynamic content in SMS messages Added SMS to an existing abandoned checkout flow Added dynamic content to the SMS message Explored additional BFCM use cases for dynamic SMS content Additional learning resourcesBlog: 153 text message and SMS marketing statistics Help center articles: How to add SMS to your abandoned cart flow How to use dynamic variables to personalize email and SMS flows Template tags and variable syntax reference Academy courses: SMS marketing strategy --Have a question? Comment below and we’ll get back to you asap!

chanel.phelpsKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Enable SMS in Klaviyo (North America)

Let’s keep the conversation going from the Enabling SMS workshop! This is a collaborative space to post any related questions or comments about using SMS at Klaviyo. During the session we: went over SMS consent and why it so important enabled SMS in our accounts created a signup form to start collecting SMS subscribers built our SMS welcome series flow Key takeaways: Start capturing SMS consent with a from and at checkout Turn on your SMS welcome flow Want to learn more? SMS strategy certificate Need additional help? Guide to collecting SMS consent Getting started with SMS and MMS for the first time BigCommerce Magento 2 Shopify WooCommerce We hope to see you in a future session!Happy sending :)

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