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carluccigillianKlaviyo Employee

posted in Live training recordings

Recap discussion: Getting Started with Klaviyo

Thanks for joining Getting started with Klaviyo!Here is a recording for your review: Here are our favorite resources to help you get up and running with Klaviyo:Useful Integrations for Ecommerce Businesses Guide to Creating a Signup Form Getting Started with Flows Understanding the Differences Between Segments and Lists About Custom Reports in Klaviyo Klaviyo Product Certification Klaviyo SMS Strategy Certification How to migrate from another service provider to Klaviyo All Klaviyo integrations Getting started with onsite tracking Getting started with segments Guide to email template editor Getting started with reportingWe’d love to know what you’re going to do next. Please drop an update in the comment section below. We hope to see you at another training. Happy Sending! Best,Gillian

29 days ago

Julia.LiMarziKlaviyo Employee

published in Live training recordings

How to Audit Your Klaviyo AccountTutorial

Welcome! So you’re using Klaviyo, and want to know how your account is performing. An audit is a great way to assess your performance. We’ve created a 4-part series of Community posts that will walk you through an audit of your Klaviyo account. You’ll take a look at your deliverability, flow and campaign strategy, and subscriber acquisition. You’ll have a better understanding of your overall account health, areas of opportunity, and resources for further learning. Find All Four Parts: Continue leveling up your account with Live Trainings. Sign up for upcoming trainings and find past training and strategic guidance at the Klaviyo Academy. Happy sending!

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4 months ago

mai.tranKlaviyo Employee

posted in Live training recordings

Recap discussion [Strategy session] Design emails that convert

This post contains all resources related to our recurring live training [Strategy session] Understand email and SMS deliverability. You can register to attend the next session here, or watch the recording of the latest session below. Session recordingIn this session, we:Debunked common email design myths Reviewed the 6 commandments of effective email design Had a walkthrough of Klaviyo’s email template editor Discussed how to measure success and optimize your email design Email design checklistGoogle docs: https://klaviyogrowth.com/44wXoya PDF: https://klaviyogrowth.com/3NE7nLn Additional learning resourcesVideo tutorials: Email editor tutorial videos Blog: How to design emails and build email templates that engage, convert, and put your customer first Help center articles: Guide to the email template editor Understanding mobile email optimization Images in emails reference Brand design reference Dark mode email design best practices Template tags and variable syntax refere

11 hours ago

Vivian.AsonyeKlaviyo Employee

posted in Live training recordings

APAC Recap discussion: [Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM

This post contains all resources related to our live training [Strategy session] Craft personalized SMS messages in Klaviyo for BFCM that will be running throughout the month of September. You can register to attend the next session here, or watch the recording of the latest session below. Session recordingIn this session, we:Discussed the business case for using dynamic content in SMS messages Added SMS to an existing abandoned checkout flow Added dynamic content to the SMS message Explored additional BFCM use cases for dynamic SMS content Additional learning resourcesBlog: 153 text message and SMS marketing statistics Help center articles: How to add SMS to your abandoned cart flow How to use dynamic variables to personalize email and SMS flows Template tags and variable syntax reference Academy courses: SMS marketing strategy --Have a question? Comment below and we’ll get back to you asap! ____Vivian Asonye APAC Customer Ed Specialist

3 days ago

mai.tranKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] BFCM offer and promotion strategy (for medium, large, and enterprise businesses)

This post contain resources related to our live training [Strategy session] BFCM offer and promotion strategy (for medium, large, and enterprise businesses).Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Session recording In this session, we covered:2022 BFCM data and trends Types of discounts and discount alternatives Discounting for different audiences How to plan your offer strategy for 2023 BFCM Want to learn more?While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Check out the BFCM Hub for all things Black Friday Cyber Monday! Attend [Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM Attend [Strategy session] Understand email and SMS deliverability Take our Academy Course on Black Friday Cyber Monday strategies! Additional resources:How to add a count

10 days ago

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] BFCM offer and promotion strategy (for entrepreneurs and small business owners)

In this session, we covered: 2022 BFCM data and trends Traditional discounting strategies and examples Discounting alternatives and examples from brands like Death Wish Coffee and Caden Lane Sample customer segments and relevant campaigns Bonus: A BFCM calendar! You can watch the replay of this training below: While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Want to learn more? Check out the BFCM Hub for all things Black Friday Cyber Monday! Attend [Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM Attend [Strategy session] Understand email and SMS deliverability Take our Academy Course on Black Friday Cyber Monday strategies! Additional help center resources:How to add a countdown timer to an email How to create customer engagement tiers How to use signup forms to offer tiered discounts Feel free to c

15 days ago

mai.tranKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM

17 days ago

chanel.phelpsKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Enable SMS in Klaviyo (North America)

Let’s keep the conversation going from the Enabling SMS workshop! This is a collaborative space to post any related questions or comments about using SMS at Klaviyo. During the session we: went over SMS consent and why it so important enabled SMS in our accounts created a signup form to start collecting SMS subscribers built our SMS welcome series flow Key takeaways: Start capturing SMS consent with a from and at checkout Turn on your SMS welcome flow Want to learn more? SMS strategy certificate Need additional help? Guide to collecting SMS consent Getting started with SMS and MMS for the first time BigCommerce Magento 2 Shopify WooCommerce We hope to see you in a future session!Happy sending :)

23 days ago

mai.tranKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Understand email and SMS deliverability

Hi there! This post contains resources related to our live training [Strategy session] Understand email and SMS deliverability which takes place every month. You can register to attend the next session here. RecordingDuring this session, we learn how to:Assess and improve email deliverability Assess and Improve SMS deliverabilityWatch the recording of the latest session: Key learningsDeliverability refers to your reputation as a sender. The stronger your deliverability, the more chances your email will land in your recipients’ inboxes, and your SMS will reach your recipients’ mobile devices. Deliverability is not a hard measurable number, but you can make assumptions on your deliverability health by monitoring certain metrics: email deliverability metrics: open rate, click rate, bounce rate, unsubscribe rate, spam complaint rate SMS deliverability metrics: failed delivery rate, click rate, conversion rate, unsubscribe rate Where to find deliverability metrics: Overview dashboard: An

29 days ago

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Ask the experts] Get ahead of the BFCM game with tried-and-true offer strategies

Thank you for attending [Ask the experts] Get ahead of the BFCM game with tried-and-true offer strategies!Whether you’re looking for the replay of this session or to catch up with some of our additional resources, you’ve come to the right place. Below, you can find the main panel discussion room recording. Breakout room sessions begin at about 44:32, and the main room begins again at about 01:22:00. When you’re watching this recording, you can skip the span of time in between: You can find the recordings of each breakout room below:Breakout room with POPFLEX and Akers Digital: Breakout room with Alessi and Underground eCom: During this session, the following panelists presented: Jen-Ai Notman, Vice President of Marketing at POPFLEX: Jen-Ai leads the marketing team at POPFLEX with a blend of creativity, a willingness to experiment, and attention to data-driven decision-making. During BFCM, Jen-Ai leads her team in creating compelling campaigns that attract new subscribers and show appre

30 days ago

Vivian.AsonyeKlaviyo Employee

posted in Live training recordings

ACAP Recap discussion: [Strategy session] Grow your audience before BFCM

Whether you attended the live session or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. In this session, we covered: Quick growth vs. quality growth Capturing subscribers on your owned marketing channels Driving growth with social proof Capturing subscribers with Facebook Ads After the session has ended, you will find the recording below: This is a high-level strategic training, and we understand you may need further guidance to execute some of these ideas. Here is a list of articles and resources that will provide more tactical step-by-step guidance: Email List Growth Tips Klaviyo Owned Marketing Breakdown How to Create a Value-Based Facebook Lookalike Audience How to Integrate with Facebook Advertising Syncing to Facebook Audiences Guide to Advanced Targeting on Facebook and Instagram Academy Course: Integrate Owned Marketing with Your Facebook Advertising Strategy Have additional questions, thoughts,

1 month ago

Vivian.AsonyeKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Convert existing email subscribers to SMS in Klaviyo for branded sender IDs (2023)

Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below.Did you know that 95% of consumers opt in to less than 7 brands on SMS? A subscriber’s SMS inbox is significantly less crowded than their email inbox - making it the perfect place to reach them during the noisy period of BFCM. But how do you become one of those 7 brands? We suggest starting by targeting those who already know and love your content - your existing email subscribers. In this workshop, we built:a segment of existing email-only subscribers a shareable subscribe page an SMS acquisition email campaignHelpful resources:How to use an email to collect SMS consentHow to use a subscriber pageHow to embed a sign up form on your websiteUnderstanding UK, AUS & NZ sending numbers Understanding US & CAN sending numbers Understanding double opt-in for email & SMS How to add, update, or delete SM

1 month ago

jemmaoleary94Klaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Convert existing email subscribers to SMS in Klaviyo (2023)

Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below.Did you know that 95% of consumers opt in to less than 7 brands on SMS? A subscriber’s SMS inbox is significantly less crowded than their email inbox - making it the perfect place to reach them during the noisy period of BFCM. But how do you become one of those 7 brands? We suggest starting by targeting those who already know and love your content - your existing email subscribers. In this workshop, we built:a segment of existing email-only subscribers a custom subscribe keyword an SMS acquisition email campaignHelpful resources:How to use an email to collect SMS consentUnderstanding UK, AUS & NZ sending numbers Understanding US & CAN sending numbers Understanding double opt-in for email & SMS How to add, update, or delete SMS custom keywords SMS strategy certificate 153 SMS marketing statistics

1 month ago

Emily SheaKlaviyo Employee

posted in Live training recordings

Vivian.AsonyeKlaviyo Employee

posted in Live training recordings

Recap discussion: SMS marketing strategy (North America)

Whether you were able to attend this live training or not, you can find the video replay below, as well as all of the resources mentioned during the training. In this live session, we covered: SMS Sending Best Practices How SMS Fits in Your Marketing Strategy Use Cases and Examples of Effective SMS Strategy Review the key takeaways, case studies, and additional resources from today’s training in our one page handout. As promised, here are some additional resources that may help you implement some of the ideas that we covered in this training: Understanding consent in profiles About US SMS Compliance Laws Understanding SMS Sending Numbers What is omnichannel marketing? GhostBed Case Study Guide to Multi-Step Forms Guide to Klaviyo SMS Conversations Feature SMS Strategy Certification Course

1 month ago

mai.tranKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Design emails that convert

This post contains all resources related to our recurring live training [Strategy session] Understand email and SMS deliverability. You can register to attend the next session here, or watch the recording of the latest session below. Session recordingIn this session, we:Debunked common email design myths Reviewed the 6 commandments of effective email design Had a walkthrough of Klaviyo’s email template editor Discussed how to measure success and optimize your email design Email design checklistGoogle docs: https://klaviyogrowth.com/44wXoya PDF: https://klaviyogrowth.com/3NE7nLn Additional learning resourcesVideo tutorials: Email editor tutorial videos Blog: How to design emails and build email templates that engage, convert, and put your customer first Help center articles: Guide to the email template editor Understanding mobile email optimization Images in emails reference Brand design reference Template tags and variable syntax reference How to show or hide template bloc

2 months ago

chanel.phelpsKlaviyo Employee

posted in Live training recordings

Recap discussion: Elevate Your Growth Summit

Whether you were able to attend the Elevate Your Growth Summit or you’re looking to watch the replay, you’ve come to the right place. Check out some highlights below: Attendees had the opportunity to join four sessions today all focused around the idea of maximizing their digital marketing potential with Klaviyo. Here are additional resources for each session:Session 1: Maximizing your ROI with sign-up formsBlog: How to convert web visitors into lifelong customers: 16 sign-up form examples + 13 best practices from the experts Help center articles: Getting started with sign-up forms Understanding form blocks and fields Understanding styles for a sign-up form Understanding form targeting & behavior settings How to A/B test a sign-up form Session 2: Unlocking the power of ChatGPTHelpful resources: ChatGPT Prompts for Marketers | Downloadable Guide Help center articles: How to use Klaviyo’s subject line assistant How to use Klaviyo’s SMS assitant Session 3: Designing bette

2 months ago

mai.tranKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Evaluate your account health using Klaviyo’s overview dashboard (for entrepreneurs)

This post contains resources related to the live training [Interactive workshop] Evaluate your account health using Klaviyo’s overview dashboard (for entrepreneurs) run on Monday, June 26, 2023. Session recording During this session, we discussed:What is the overview dashboard How to conduct an account health check using the overview dashboard Health check 1: Compare flow and campaign performance Health check 2: Identify improvement areas Health check 3: Monitor deliverability health Helpful resources Workbook: Google Docs: https://klaviyogrowth.com/3Ns6OEs Word: https://klaviyogrowth.com/43UGLfT [Help article] How to build an analytics or overview dashboard [Help article] Troubleshooting empty cards on analytics or overview dashboards Use this as a collaborative space to post any of your additional questions or share your account insights by going through the exercise from the workshop!

2 months ago

Vivian.AsonyeKlaviyo Employee

posted in Live training recordings

Recap discussion: [Account spotlight] Leverage flows and SMS to strengthen customer relationships with Kellective by Nikki

About the event Discover the captivating world of Kellective by Nikki, an Australian brand that crafts meaningful and delicate jewelry pieces with love and exquisite craftsmanship. Founded in 2016 by Nikki as a creative solution for flexible work, this brand has blossomed into a thriving small business, selling over 100,000 pieces and fostering an online community of over 100,000 passionate followers.During this training we featured Nikki (Founder and Owner of KBN), Ches (Maker and Marketing Manager), and Vivian ( Customer Education Specialist at Klaviyo). Together, we unveiled the benefits of leveraging Klaviyo automated flows to supercharge business growth using an omni channel marketing strategy. What did we learn? Personalized automated flows: Thoughtfully use automated flows to build stronger relationships with your customers and turn them into brand advocates. SMS strategy and list growth: Techniques for growing and nurturing a robust SMS marketing list without spamming subscrib

3 months ago

mai.tranKlaviyo Employee

posted in Live training recordings

Recap discussion: Démarrer avec Klaviyo

Bonjour à tous,Merci d’avoir participé à la session “Démarrer avec Klaviyo” !Cette session vise à aider les nouveaux utilisateurs de Klaviyo à se familiariser avec la plateforme.Si vous n’avez pas eu l’occasion d’assister à la session, nous vous recommandons de vous enregistrer à la prochaine session pour être au courant des dernières fonctionnalités (il s’agit d’une formation récurrente qui a lieu une fois par mois).Vous retrouverez ci-dessous l’enregistrement de notre dernière session : Voici des ressources supplémentaires (en anglais) pour vous aider à démarrer en douceur sur Klaviyo :Liste des intégrations Klaviyo Getting started with signup forms Getting started with flows Understanding the difference between segments and lists Guide to the Email Template Editor (new editor) Understanding The Overview Dashboard About Custom Reports in Klaviyo Pour aller plus loin, n’hésitez pas à suivre notre certification Klaviyo Product Certificate. Besoin d’aide ? Contactez notre service Suppor

3 months ago

chanel.phelpsKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Measure success with Klaviyo reporting (for small to medium sized businesses)

Thanks for joining today’s training: [Strategy session] Measure success with Klaviyo reporting for small to medium sized businesses. We hope you feel more confident using Klaviyo reporting tools to assess performance.Please find the recording of the session below: In today’s session, we explored how a fictional brand would utilize Klaviyo reporting to understand marketing performance and business trends. If you can use Klaviyo to build segments and flows, you can use the same elements to build reports, which allows you to quickly understand performance and identify opportunities. We will be adding additional materials referenced during the session, but here is a great starting point:Getting started with reporting Understanding your benchmarks performance Understanding the Klaviyo home dashboard Understanding Klaviyo message attribution Troubleshooting added to cart tracking Analyze key metrics to evaluate success (Academy playbook)June is all about reporting, so if you’re interested

3 months ago

Vivian.AsonyeKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Evaluate your account health using Klaviyo’s overview dashboard (for APAC customers)

Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below.Do you know how your Klaviyo account is performing week-over-week or quarter-over-quarter? Would you know what to do with that information? The overview dashboard is a reporting tool that allows you to view your account’s most important data at a glance and compare performance over time. We’ll walk through how to make informed decisions about your marketing strategy using this valuable and insightful reporting tool. During this session, we discussed:How to use the overview dashboard How to compare your flow and campaign performance How to identify improvement areas How to notice trends Helpful resources:Overview dashboard workbook Getting started with analytics and overview dashboards (how to build the default overview dashboard view) Troubleshooting empty cards on analytics and overview dashboards Getting

3 months ago

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Measure success with Klaviyo reporting (for entrepreneurs)

Hi everyone! Our entrepreneur session of “Measure success with Klaviyo reporting” will take place on Thursday, June 15th, at 10:00 a.m. EDT (Boston). We hope to see you there! You can register to join the live session using this registration page. After the session has ended, the recording will be available below: In this session, we walk through how a fictional brand would utilize Klaviyo reporting to understand not only marketing performance, but also business trends. If you can use Klaviyo to build segments and flows, you can use the same elements to build reports, which allows you to quickly understand performance and identify opportunity. We will be adding additional materials referenced during the session, but here is a great starting point:Getting started with reporting Understanding your benchmarks performance Understanding the Klaviyo home dashboard Understanding Klaviyo message attribution Troubleshooting added to cart tracking Analyze key metrics to evaluate success (Aca

3 months ago

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