Live training recordings

Your one-stop shop for the latest trainings, advice and learnings from our team of Klaviyo experts

  • 225 Topics
  • 313 Replies

225 Topics

carluccigillian
Klaviyo Employee
carluccigillianKlaviyo Employee
posted in Live training recordings

Recap discussion: Getting Started with Klaviyo

Thanks for joining Getting started with Klaviyo!Here is your Getting Started Checklist (PDF attached).Here is a recording for your review: Here are our favorite resources to help you get up and running with Klaviyo:Useful Integrations for Ecommerce Businesses Guide to Creating a Signup Form Getting Started with Flows Understanding the Differences Between Segments and Lists  About Custom Reports in Klaviyo  Klaviyo Product Certification  Klaviyo SMS Strategy Certification  How to migrate from another service provider to Klaviyo All Klaviyo integrations  Getting started with onsite tracking Getting started with segments Guide to email template editor Getting started with reportingWe’d love to know what you’re going to do next. Please drop an update in the comment section below. We hope to see you at another training. Happy Sending! Best,Gillian 

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JessicaP
Partner
6 months ago
Julia.LiMarzi
Klaviyo Employee
Julia.LiMarziKlaviyo Employee
published in Live training recordings

How to Audit Your Klaviyo AccountTutorial

Welcome! So you’re using Klaviyo, and want to know how your account is performing. An audit is a great way to assess your performance. We’ve created a 4-part series of Community posts that will walk you through an audit of your Klaviyo account. You’ll take a look at your deliverability, flow and campaign strategy, and subscriber acquisition. You’ll have a better understanding of your overall account health, areas of opportunity, and resources for further learning. Find All Four Parts: Continue to find answers, resources, and community to keep you growing at the Klaviyo Power Up, our all-in-one resource center.Happy sending!

52652
chloe.strange
Community Manager
1 year ago
Vivian.Asonye
Community Manager
Vivian.AsonyeCommunity Manager
posted in Live training recordings

Recap discussion: [Strategy Session] Maximize Revenue with SMS ft. Klaviyo Elite Partner, Flowium

Thank you for joining our session today, Maximize Revenue with SMS featuring Klaviyo Elite Partner, Flowium.  In this session, we were joined by special guest Andriy Boychuk, Founder and CEO of Flowium, a Klaviyo Elite Master Partner.We covered the following: Why SMS is a powerful marketing channel  How to acquire SMS subscribers  How to integrate SMS into your marketing strategy  Live Q&A with AndriyYou can see a recording of the session below: For continued learning and support, utilize the following resources: Search for relevant articles on the Help Center. Take our flows courses on Klaviyo Academy.  Create a post on Klaviyo Community to connect with other businesses, Klaviyo users, and experts.  For individual account troubleshooting, contact Support.Help Center Articles: Getting started with using Klaviyo SMS & email together Guide to collecting SMS consent How to use Klaviyo’s SMS assistantCase Study: Ghost Bed case studyBlog Posts: SMS marketing consumer sentiment repor

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Vivian.Asonye
Community Manager
2 days ago
S
Klaviyo Employee
SeverineKlaviyo Employee
posted in Live training recordings

Recap discussion: [Strategy Session] Maximize Revenue with SMS ft. Klaviyo Elite Partner EmailClub

Hi there!This post contains resources related to our live training [Strategy Session] Maximize Revenue with SMS ft. Klaviyo Elite Partner EmailClub. In this session, we were joined by special guest Thomas Pedegaye, Founder and CEO at EmailClub. We covered the following: Why SMS is a powerful marketing channel  How to integrate SMS into your marketing strategy  Real use cases Live Q&A with ThomasYou can see a recording of the session below: For continued learning and support, utilize the following resources: Search for relevant articles on the Help Center. Take our flows courses on Klaviyo Academy.  Create a post on Klaviyo Community to connect with other businesses, Klaviyo users, and experts.  For individual account troubleshooting, contact Support.Help Center Articles: Getting started with using Klaviyo SMS & email together Guide to collecting SMS consent How to use Klaviyo’s SMS assistantBlog Posts: SMS marketing consumer sentiment report What is SMS marketing? Your guide to

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S
Klaviyo Employee
9 days ago
anna.verlezza
Klaviyo Employee
anna.verlezzaKlaviyo Employee
posted in Live training recordings

Recapitulación: [Getting Started] Primeros pasos con Klaviyo

En este post resumiremos la sesión y los recursos clave. ¡Mantengamos la conversación en los comentarios! La lista de primeros pasos puede ser descargada aquí.Aquí tienes la grabación:  Aquí tienes nuestros recursos favoritos para ayudarte a ponerte en marcha con Klaviyo: Guide to Creating a Signup Form Getting Started with Flows Understanding the Differences Between Segments and Lists  About Custom Reports in Klaviyo  Klaviyo Product Certification  Klaviyo SMS Strategy Certification  How to migrate from another service provider to Klaviyo All Klaviyo integrations  Getting started with onsite tracking Getting started with segments Guide to email template editor Getting started with reportingNos encantaría saber qué vas a hacer ahora. Pónganos al día en la sección de comentarios. Esperamos verte en otra formación. ¡Feliz envío!

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anna.verlezza
Klaviyo Employee
18 days ago
Lissy Newphry
Klaviyo Employee
Lissy NewphryKlaviyo Employee
posted in Live training recordings

Recap discussion: Topical Office Hours with Klaviyo

During our live office hour sessions, the Klaviyo customer education team is available to answer your questions live. We share strategic guidance and use our demo account to walk you through Klaviyo functionality. You are welcome to attend office hours as many times as you’d like! If you’re new to Klaviyo and looking for support, or if you have additional questions as you ramp up for the holidays, hop into our office hours and get your strategic questions answered by the experts. During these sessions, we use our demo account to provide guidance, direct you to the resources you need, and answer as many questions as possible. Check out a previous office hour session by watching the recording below:  Follow-up resources: For those who are just getting started with Klaviyo, check out our onboarding hub for all of the guides, trainings, and courses you need. For continued learning: Visit Klaviyo Academy for on-demand courses, certificates, and playbooks  Check out our Help Center for step-

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Lissy Newphry
Klaviyo Employee
18 days ago
danielle.garland
Klaviyo Employee
danielle.garlandKlaviyo Employee
posted in Live training recordings

Recap Discussion: [Special Session] US SMS Legal and Compliance 101

Hi there!This post contains resources related to our live training [Special Session] US SMS Legal and Compliance 101. During this session, we learn about SMS compliance and why it is critical, carrier restrictions and industry standards for SMS messaging, the important federal and state regulations to know and how Klaviyo helps to keep you compliant with our key compliance features. We aim to help you understand SMS compliance regulations, so that you feel equipped to send compliant SMS messages with Klaviyo.Watch the recording of the latest session below:  Key Learnings:SMS compliance is the adherence to legal, regulatory, and industry standards governing the use of Short Message Service (SMS) for communication, particularly in marketing. The CTIA is a trade association that represents the wireless industry in the US and publishes best practices and audit standards for SMS and MMS messaging. It’s key components include:  Consent and opt-in requirements Opt-out mechanisms  Message co

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danielle.garland
Klaviyo Employee
21 days ago
zrashdan
Klaviyo Employee
zrashdanKlaviyo Employee
posted in Live training recordings

Recap Discussion: [Industry Expert] SMS Marketing Strategy (North America)

This post contains all resources related to our live training [Industry Expert] SMS Marketing Strategy (North America) Session Recording In this live session, we covered: SMS Sending Best Practices How SMS Fits in Your Marketing Strategy Use Cases and Examples of Effective SMS Strategy Here are some additional resources that may help you implement some of the ideas that we covered in this training: Understanding consent in profiles About US SMS Compliance Laws Understanding SMS Sending Numbers What is omnichannel marketing? GhostBed Case Study Guide to Multi-Step Forms Guide to Klaviyo SMS Conversations Feature SMS marketing best practices: 13 expert-tested tips for boosting engagement now The top 10 SMS integrations to un-silo text marketing and build better omnichannel experiences

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zrashdan
Klaviyo Employee
23 days ago
Lissy Newphry
Klaviyo Employee
Lissy NewphryKlaviyo Employee
posted in Live training recordings

Recap Discussion: [Strategy Session] Design Emails That Convert (EOFY Edition)

This post contains all resources related to our special edition of our recurring live training [Strategy session] Design Emails that Convert. Session recording In this session, we:Debunked common email design myths Reviewed the 6 commandments of effective email design Had a walkthrough of Klaviyo’s email template editor Email design checklistDownloadable checklist: https://klaviyogrowth.com/40SAZuC Additional learning resourcesVideo tutorials: Email editor tutorial videos Blog: How to design emails and build email templates that engage, convert, and put your customer first Help center articles: Guide to the email template editor  How to create a base template Understanding mobile email optimization Images in emails reference  Brand design reference Dark mode email design best practices Template tags and variable syntax reference  How to show or hide template blocks and sections based on dynamic variables How to use product feeds and recommendations How to add custom fonts in

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Lissy Newphry
Klaviyo Employee
1 month ago
L
Active Contributor I
lucinilondonActive Contributor I
asked in Live training recordings

Does Klaviyo offer personalised training?

I am really struggling to get my head around Klaviyo as there is quite a bit to it and was wondering if there’s a way to get some personalised training, even if it’s paid for?I went on one of the Academy calls which was getting started with Klaviyo but it was covering so many things within the time period and other people were on the call, I literally didn’t feel I was able to pick up on what was being shown. Whilst I could ask questions I feel that I just need some personalised guidance and wondered the best way to go in getting this.I’m at launch stage so I have no traffic, no customers and next to no subscribers, so I am on the standard package right now. 

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kaila.lawrence
Community Manager
1 month ago
zrashdan
Klaviyo Employee
zrashdanKlaviyo Employee
posted in Live training recordings

Recap discussion: [Strategy Session] Engage every subscriber with Flows

In this session we explore the power of flows by examining the anatomy of a flow and reviewing best practices when working with flows.  Additionally, we discuss what types of flows to have set up based on your business size. To register for an upcoming session, visit the registration page. To see a recording of a previous session, watch the video below:  Help Center Articles:Getting started with flows  Understanding flow triggers and filters   How to add a conditional split to a flow    How to add a trigger split to a flow   Understanding flow branching  Understanding how contacts move through a flow   How to create a price drop flow How to create a low inventory flow Understanding how back in stock flows work How to build a back in stock flow How to create a sunset flow How to request reviews from your customers with Klaviyo Reviews flows How to create an upsell or cross-sell flow How to create a replenishment flow  Academy Courses:Anatomy of a flow: Welcome Series Anatomy of a flow:

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zrashdan
Klaviyo Employee
1 month ago
Lissy Newphry
Klaviyo Employee
Lissy NewphryKlaviyo Employee
posted in Live training recordings

Recap discussion: [Interactive Workshop] Build Your EOFY Sale Audiences in Klaviyo

This post contain resources related to our live training [Interactive workshop] Build your EOFY audiences. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Check out the training recording below:   During this session, we: Utilised our reference sheet to create multiple EOFY segments Built essential segments to include in your End of Financial Year sending strategy (bargain hunters, window shoppers, VIPs)   Additional learning resources: [Help article] How to create customer engagement tiers [Help article] Segment conditions reference [Help article] Getting started with segments [Help article] Advanced segmentation reference [Help article] Creating a sending schedule based on email engagement reference

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Lissy Newphry
Klaviyo Employee
1 month ago
Lissy Newphry
Klaviyo Employee
Lissy NewphryKlaviyo Employee
posted in Live training recordings

Recap Discussion: [Strategy Session] Grow Your Audience Before EOFY

Whether you attended the live session or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. In this session, we covered: Quick growth vs. quality growth  Capturing subscribers on your owned marketing channels Driving growth with social proof  Capturing subscribers with Facebook Ads After the session has ended, you will find the recording below:  This is a high-level strategic training, and we understand you may need further guidance to execute some of these ideas. Here is a list of articles and resources that will provide more tactical step-by-step guidance:Owned marketing resourcesEcommerce quizzes blog post Advertising in a privacy-first world 2024 marketing spend report Klaviyo Blog | 16 examples of how user-generated content helps brands retain loyal customers—and acquire new onesUGC, Reviews and ReferralsFind a UGC technology solution Find a Reviews technology solutionRunning ads on Facebook/Instagram/Meta Facebook a

5
T
Contributor III
1 month ago
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings

Recap Discussion: [Getting Started] Build Your First Klaviyo Flow

In this session, we cover flow basics, and you have the opportunity to build your welcome series flow along with us. To register for an upcoming session, visit the registration page. To see a recording of a previous session, watch the video below:  Help Center Articles: Getting started with flows How to create an email welcome series How to enable a flow to start sending Klaviyo’s default lists and segments How to preview and test flow messages How to edit a flow Understanding tags in Klaviyo Flow glossaryAcademy Course:Build your first Klaviyo flowKlaviyo Blog:Blog | 9 welcome email examples for a first impression that boosts credibility & salesFor continued learning and support, utilize the following resources: Search for relevant articles on the Help Center. Take our flows courses on Klaviyo Academy.  Create a post on Klaviyo Community to connect with other businesses, Klaviyo users, and experts.  For individual account troubleshooting, contact Support. 

1
anejako
Problem Solver I
1 month ago
danielle.garland
Klaviyo Employee
danielle.garlandKlaviyo Employee
posted in Live training recordings

Recap Discussion: [Strategy Session] Understand SMS Deliverability

This post contains resources related to our recurring live training [Strategy Session] Understand SMS Deliverability. You can register to attend the next session here. During this session, we define SMS deliverability is, learn how to asses it and review strategies to improve and make sure your texts get to where they’re going. We aim to empower you with the knowledge you need to take deliverability best practices and apply them to your own SMS sending strategy. Watch the recording of the latest session below:  Key learnings:Deliverability refers to the likelihood that your SMS messages will successfully reach your subscriber’s phone You can assess your deliverability health by monitoring metrics such as: Delivery rate, fail rate, click rate, and unsubscribe rate Strategies to improve SMS deliverability: Collect explicit, specific SMS consent - consent must be separate from email Include your company name and opt-out language in every message Avoid sending spammy or prohibited conte

0
danielle.garland
Klaviyo Employee
2 months ago
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings

Klaviyo Connect NYC & LA: Follow-Up Resources

Klaviyo Connect NYC & LA | Follow-Up Resources  If you’d like to see more of the Klaviyo live training team, check out our full live training page.   Thank you for joining our in-person Klaviyo Connect event! This community recap post includes relevant resources from each of our Customer Education training sessions:   How Artificial Intelligence Drives Real Results:  Virtual Replay: [Ask the Experts] How Artificial Intelligence Drives Real Results Academy Course: Power smarter marketing with Klaviyo AI Blog: How AI is improving speed and scalability for marketers — right now  Automate Customer Retention with Flows:  Virtual Replay: [Strategy Session] Automate Customer Retention with Flows Academy Course: Automate the customer journey with flows Blog: Top 10 flow examples to have set up right now  Unlock New Revenue with Omnichannel Marketing:  Case Study: How GhostBed’s SMS Strategy Achieved Immediate Results Academy Course: Build an SMS marketing strategy Blog: All o

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Emily Shea
Klaviyo Employee
2 months ago
S
Klaviyo Employee
SeverineKlaviyo Employee
posted in Live training recordings

Recap Discussion: [Getting Started] Démarrer avec Klaviyo SMS

Merci d’avoir participé à la session “Démarrer avec Klaviyo SMS” !Cette session permet de vous familiariser avec Klaviyo SMS et vous apprendra à utiliser Klaviyo pour envoyer des SMS à vos abonnés. Découvrez comment optimiser votre compte pour l’envoi de SMS, comment créer vos premières campagnes SMS, quelles automatisations SMS prioriser, et bien plus !Si vous n’avez pas eu l’occasion d’assister à la session, nous vous recommandons de vous enregistrer à la prochaine session pour être au courant des bonnes pratiques (il s’agit d’une formation récurrente qui a lieu une fois par mois).Vous retrouverez ci-dessous l’enregistrement de notre dernière session : Ressources aditionelles: Comment configurer l'envoi de SMS dans Klaviyo Où Klaviyo SMS est-il disponible ? Meilleures pratiques en matière de politique de confidentialité des SMS Comment créer des conditions d'utilisation mobiles dans Klaviyo ? Comprendre la collecte du consentement par SMS Où Klaviyo SMS est-il disponible ? Comprendr

0
S
Klaviyo Employee
2 months ago
anna.verlezza
Klaviyo Employee
anna.verlezzaKlaviyo Employee
posted in Live training recordings

Recap discussion: [Ask the Experts] The Ultimate Ecommerce Retention Playbook

Thank you for attending [Ask the experts] The Ultimate Ecommerce Retention Playbook.Whether you’re looking for the replay of this session or to catch up with some of our additional resources, you’ve come to the right place.  You can view the recording of the main room below:     You can view the recordings of each breakout room below: Breakout room with Mention Me, referral case study: Breakout room with Klevu, personalisation case study: In this session, we heard from the following panelists:  Rachel Tonner, Vice President of Marketing at Klevu: With over 10 years of experience in the ecommerce and retail space, Rachel has seen countless marketing trends come and go. Now with Klevu, she helps brands such as Paul Smith and Laura Mercier win hearts and minds by bringing the familiar “personal shopper” experience online. Claudia Ditri, Global Head of Partnerships at Klevu. Claudia is fluent in three languages, she has a Masters degree in Linguistics and Spanish. She is fascinated with Na

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anna.verlezza
Klaviyo Employee
2 months ago
mai.tran
Klaviyo Employee
mai.tranKlaviyo Employee
posted in Live training recordings

Recap discussion [Strategy session] Design Emails that Convert

This post contains all resources related to our recurring live training [Strategy session] Design Emails that Convert. You can register to attend the next session here, or watch the recording of the latest session below. Session recordingIn this session, we:Debunked common email design myths Reviewed the 6 commandments of effective email design Had a walkthrough of Klaviyo’s email template editor  Discussed how to measure success and optimize your email design  Email design checklistDownloadable checklist: https://klaviyogrowth.com/40SAZuC Additional learning resourcesVideo tutorials: Email editor tutorial videos Academy course: Getting started with email templates Blog articles: How to design emails and build email templates that engage, convert, and put your customer first Common spam trigger terms to avoid Help center articles: Guide to the email template editor  How to create a base template Understanding mobile email optimization Images in emails reference  Brand design re

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zrashdan
Klaviyo Employee
2 months ago
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings

Recap Discussion: [Strategy Session] Understand Email Deliverability

Hi there!This post contains resources related to our live training [Strategy Session] Understand Email Deliverability, which takes place every month. You can register to attend the next session here.Download our session handout for a summary of the key takeaways, helpful resources, and next steps.   During this session, we learn how to assess and improve email deliverability. We aim to empower you with the knowledge you need to take deliverability best practices and apply them to your own email sending strategy. Watch the recording of the latest session below:  Key Learnings:Deliverability refers to your reputation as a sender. The stronger your deliverability, the more chances your email will land in your recipients’ inboxes.  You can assess your deliverability health by monitoring certain metrics: Open rate, click rate, bounce rate, unsubscribe rate, spam complaint rate Strategies to improve email deliverability: Build and maintain a high-quality email list Adopt a well-balanced e

1
T
Contributor I
2 months ago
chanel.phelps
Klaviyo Employee
chanel.phelpsKlaviyo Employee
posted in Live training recordings

Recap discussion: [Strategy Session] Accelerate Your Growth with Klaviyo Benchmarks (for entrepreneurs and small and medium sized businesses)

Thank you for joining our [Strategy Session] Accelerate Your Growth with Klaviyo Benchmarks (for entrepreneurs and small and medium sized businesses) session!  Whether you’re looking for a replay of this session or you want to catch up with some additional resources, you’ve come to the right place.  💡Pro Tip: Download the Benchmarks Worksheet to track your metrics and recommendations!   Below, you can find the session recording:  During this session, we:Discussed the 2024 Klaviyo Benchmark Report  Learned the importance of utilizing Klaviyo Benchmarks  Looked into our campaign and flow metrics using the Benchmark Worksheet  Discussed tangible strategies for driving progress Help Center Articles: Getting started with Benchmarks reports Understanding benchmarks, peer groups, and how Klaviyo uses your data Best practices for improving your benchmarks  Understanding the email deliverability hub in Klaviyo  Best practices for A/B testing Academy Courses: Analyze your performance in K

1
K
Contributor I
2 months ago
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings

Recap Discussion: Getting Started with SMS

This post contains all resources related to our recurring live training, Getting Started with SMS.  Looking for next steps? Download the Getting Started with SMS Checklist to guide you!  If you haven’t yet attended this training, you can register to attend the next session here, or watch the recording of the latest session below: During the session, we: went over SMS consent and why it so important updated our SMS settings  created a sign-up form to start collecting SMS subscribers drafted our SMS welcome series flow Additional resources Ready to become an SMS pro? Take our SMS strategy certificate! Need additional help? Where is Klaviyo SMS available? How to create a mobile terms of service in Klaviyo Guide to collecting SMS consent Understanding your SMS settings How to create an SMS welcome flow Guide to SMS and MMS quiet hours in flows For more assistance, contact our team for technical troubleshooting and strategy guidance. You can also browse our Agency Partner D

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Emily Shea
Klaviyo Employee
2 months ago
annagabrielaverlezza
Contributor I
annagabrielaverlezzaContributor I
posted in Live training recordings

Recapitulación: [Strategy Session] Automatice la Retención de Clientes con Flujos

¡Mantengamos la conversación! Este es un espacio de colaboración para publicar cualquier pregunta o comentario relacionado con esta sesión.  Vea la repetición de la sesión a continuación:   Durante esta sesión:analizamos cómo los flujos ayudan a retener a los clientes desglosamos los elementos que componen un flujo aprendimos a utilizar flujos y campañas simultáneamente revisamos los flujos de retención imprescindiblesPuntos clave de la formación: Los flujos son altamente personalizables, así que tómese su tiempo para personalizar y optimizar cada experiencia de mensajería.Cuando se hace correctamente, los flujos y las campañas utilizados conjuntamente en una estrategia de marketing deberían complementarse entre sí salvando las distancias en la comunicación.Dado que los compradores habituales gastan 3 veces más que los que compran por primera vez, la creación de flujos de retención posteriores a la compra es clave para influir en la repetición de la compra.Recursos adicionales:  Anatom

0
annagabrielaverlezza
Contributor I
2 months ago
S
Klaviyo Employee
SeverineKlaviyo Employee
posted in Live training recordings

Recap Discussion: [Strategy session] Réussir Votre Stratégie de Marketing par SMS

Bonjour à tous,Merci d’avoir participé à la session “Réussir Votre Stratégie de Marketing par SMS” !Cette session permet de découvrir les bonnes pratiques de marketing par SMS et d’en apprendre plus sur comment intégrer les SMS dans votre stratégie de marketing actuelle.Si vous n’avez pas eu l’occasion d’assister à la session, nous vous recommandons de vous enregistrer à la prochaine session pour être au courant des bonnes pratiques (il s’agit d’une formation récurrente qui a lieu une fois par mois).Vous retrouverez ci-dessous l’enregistrement de notre dernière session :  

0
S
Klaviyo Employee
3 months ago
annagabrielaverlezza
Contributor I
annagabrielaverlezzaContributor I
posted in Live training recordings

Recap discussion: [Strategy Session] Maximize Revenue with SMS ft. Klaviyo Elite Partner Underground eCom

Hi there!This post contains resources related to our live training [Strategy Session] Maximize Revenue with SMS ft. Klaviyo Elite Partner Underground eCom. In this session, we were joined by special guest Glenn Cookson Head of Client Success & Partnerships - Underground Ecom. We covered the following: Why SMS is a powerful marketing channel  How to integrate SMS into your marketing strategy  Real use cases Live Q&A with GlennYou can see a recording of the session below:  For continued learning and support, utilize the following resources: Search for relevant articles on the Help Center. Take our flows courses on Klaviyo Academy.  Create a post on Klaviyo Community to connect with other businesses, Klaviyo users, and experts.  For individual account troubleshooting, contact Support.Help Center Articles: Getting started with using Klaviyo SMS & email together Guide to collecting SMS consent How to use Klaviyo’s SMS assistantBlog Posts: SMS marketing consumer sentiment report

0
annagabrielaverlezza
Contributor I
3 months ago

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