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Your one-stop shop for the latest trainings, advice and learnings from our team of Klaviyo experts

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254 Topics
carluccigillian
Klaviyo Employee
carluccigillianKlaviyo Employee
posted in Live training recordings
Recap discussion: Getting Started with Klaviyo

Thanks for joining Getting started with Klaviyo!Here is your Getting Started Checklist (PDF attached).Here is a recording for your review: Here are our favorite resources to help you get up and running with Klaviyo:Useful Integrations for Ecommerce Businesses Guide to Creating a Signup Form Getting Started with Flows Understanding the Differences Between Segments and Lists  About Custom Reports in Klaviyo  Klaviyo Product Certification  Klaviyo SMS Strategy Certification  How to migrate from another service provider to Klaviyo All Klaviyo integrations  Getting started with onsite tracking Getting started with segments Guide to email template editor Getting started with reportingWe’d love to know what you’re going to do next. Please drop an update in the comment section below. We hope to see you at another training. Happy Sending! Best,Gillian 

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JessicaP
Partner
Julia.LiMarzi
Klaviyo Employee
Julia.LiMarziKlaviyo Employee
published in Live training recordings
How to Audit Your Klaviyo AccountTutorial

Welcome! So you’re using Klaviyo, and want to know how your account is performing. An audit is a great way to assess your performance. We’ve created a 4-part series of Community posts that will walk you through an audit of your Klaviyo account. You’ll take a look at your deliverability, flow and campaign strategy, and subscriber acquisition. You’ll have a better understanding of your overall account health, areas of opportunity, and resources for further learning. Find All Four Parts: Continue to find answers, resources, and community to keep you growing at the Klaviyo Power Up, our all-in-one resource center.Happy sending!

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chloe.strange
Community Manager
Melody
Klaviyo Employee
MelodyKlaviyo Employee
posted in Live training recordings
Recap Diskussion: Erste Schritte mit Klaviyo

Danke, dass du an "Erste Schritte mit Klaviyo" teilgenommen hast!Hier ist deine Checkliste:https://drive.google.com/file/d/13v04HNGy6zenyAt0hc-GZamxnj4YRMHS/view?usp=sharing Hier findest du bald eine Aufzeichnung des Trainings:https://drive.google.com/file/d/13NYGT6ILEpHlbNaL9TXBtNlvV5zSDYuS/view Hier sind unsere Lieblingsressourcen, die dir beim Einstieg in Klaviyo helfen:Integrationen für E-Commerce-UnternehmenErste Schritte mit AnmeldeformularenErste Schritte mit FlowsDen Unterschied zwischen Segment und Liste verstehenErste Schritte mit benutzerdefinierten Berichten in KlaviyoKlaviyo Produktzertifikat Wie migriere ich von einem anderen E-Mail-Service-Provider zu KlaviyoAlle Klaviyo- Integrationen (Englisch)Erste Schritte mit dem Onsite-Tracking von KlaviyoErste Schritte mit Segmenten Anleitung für den E-Mail-Vorlagen-EditorErste Schritte mit den Klaviyo Reporting-Tools Wir würden gerne wissen, was du als Nächstes planst. Hinterlass uns doch ein Update im Kommentarbereich unten.Wir

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Melody
Klaviyo Employee
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings
Recap discussion: [Interactive workshop] Re-engage lapsed customers with a Klaviyo winback flow

Welcome! This post contains resources related to our live training [Interactive workshop] Re-engage lapsed customers with a Klaviyo winback flow. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!  Session recording In this session, we walk through the steps of creating a Klaviyo winback flow: adding a trigger, building out the structure, and discussing the type of content you might include. You can view a session recording below:  In this session, we covered: What goes into a winback flow? Build phase 1: Setting up the flow trigger Build phase 2: Structuring the flow Inspiration: Content ideas Here are some additional resources to guide you through the process: How to create a winback flow Understanding flow triggers and filters Understanding how back-populating works in Klaviyo How to build custom reports in Klaviyo Winback examples - Klaviyo blog  Understanding predictive analytics  Manage your loyalty p

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Emily Shea
Klaviyo Employee
anna.verlezza
Klaviyo Employee
anna.verlezzaKlaviyo Employee
posted in Live training recordings
Recapitulación: [Getting started] Construye tu primer segmento en Klaviyo

Este post contiene todos los recursos relacionados con nuestra formación [Getting started] Construye tu primer segmento en Klaviyo. Puedes ver la grabación de la última sesión (una vez disponible) a continuación.  Recursos de aprendizaje adicionales:Cómo crear un segmento de suscriptores de correo electrónico comprometidos  Referencia de las condiciones del segmento Introducción a los segmentos Referencia AND vs. OR¿Necesita ayuda? Plantee sus preguntas a continuación o póngase en contacto con nuestro equipo de asistencia para la resolución de problemas técnicos.

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anna.verlezza
Klaviyo Employee
anna.verlezza
Klaviyo Employee
anna.verlezzaKlaviyo Employee
posted in Live training recordings
[Getting started] Construye tu primer flujo de Klaviyo

Este post contiene todos los recursos relacionados con nuestra formación [Getting started] Construye tu primer flujo de Klaviyo. Puedes ver la grabación de la última sesión (una vez disponible) a continuación.  Recursos de aprendizaje adicionales:Introducción a los flujos Comprender las mejores prácticas de ramificación para los flujos Serie de bienvenida Comprender el análisis de flujos Cómo editar un flujo¿Necesita ayuda? Plantee sus preguntas a continuación o póngase en contacto con nuestro equipo de asistencia para la resolución de problemas técnicos.

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anna.verlezza
Klaviyo Employee
T
Contributor I
TDeeContributor I
asked in Live training recordings
Persona Update Campaign (subscriber preference page update)

Hello, I’m looking to run a “Persona Update Campaign”.  Ultimately, I’d like our subscribers to update her profile with her cell #, birthdate, etc. I’ve updated the Preference Page.My questions:How can I create a shareable url link? (It appears not possible) How do I add access to the Preference Page in an email campaign? Thinking to build Post-Purchase flow to add this update-preference-page. What is best practice(s) regarding this? Thank you in advance!

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annasophiefc
Partner - Platinum
anna.verlezza
Klaviyo Employee
anna.verlezzaKlaviyo Employee
posted in Live training recordings
Recapitulación: [Strategy session] Administrar perfiles y consentimientos en Klaviyo

Este post contiene todos los recursos relacionados con nuestra formación recurrente en directo [Strategy session] Administrar perfiles y consentimientos en Klaviyo. Puedes ver la grabación de la última sesión a continuación.   Lo más importante Recopilar cuidadosamente el consentimiento, utilizar el doble opt-in, cumplir la normativa para darse de baja y gestionar las solicitudes de eliminación de datos son medidas que puede tomar para garantizar que sus clientes confían en su marca. También mejoran las posibilidades de llegar a las bandejas de entrada de sus clientes (entregabilidad), reducen la tasa de spam y ayudan a su marca a construir una comunidad sólida de suscriptores comprometidos. Recursos de aprendizaje adicionalesCómo recopilar consentimientos de conformidad con el RGPD Comprender el consentimiento en los perfiles El proceso de doble confirmación de registro Cómo limpiar tu lista de correo electrónico para mantener una buena capacidad de entrega¿Necesita ayuda? Plantee sus

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anna.verlezza
Klaviyo Employee
F
Contributor I
folknatureContributor I
asked in Live training recordings
Sorry, this shop is currently unavailable

I’m trying to integrate my Shopify with Klaviyo, and it’s not working out so far. When I enter my correct Shopify url I get an error message saying “Sorry, this shop is currently unavailable.” I can log into my Shopify account, so I know nothing is wrong on that end.  Anything I might be missing? Thank you very much!

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rqcha
Problem Solver III
chanel.phelps
Klaviyo Employee
chanel.phelpsKlaviyo Employee
posted in Live training recordings
Recap discussion: [Interactive workshop] Grow your list using Klaviyo’s Meta integration

Whether you are looking for the replay of this session or catching up with some of our additional resources, you are in the right place! You can find everything you need below.We covered strategies for leveraging the Meta x Klaviyo integration to attract and engage potential customers, grow subscriber lists, and optimize lead generation efforts.In this session, we covered:Creating a high-performing lookalike audience segment aligned with business goals Analyzing successful lead ad examples to understand what worked and why Building a customized welcome flow to nurture and convert new subscribers effectivelyYou can find the replay of this session below:Building your Meta lookalike segment:In the first build phase, we created a “Meta Lookalike: Recent Purchasers” segment. Here’s how we defined it in Klaviyo:What someone has done or not done > Person has Placed Order Value > is greater than > 100 > in the last 90 daysTip: We recommend setting the amount slightly above your ave

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A
Contributor I
C
Contributor I
Clara Williams CompanyContributor I
asked in Live training recordings
Font Problem

Our font is technically not "web safe" and is showing up incorrectly on emails--> we do not want to change the font, so is there a way to keep it and for it to show properly 

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retention
Partner - Platinum
mai.tran
Klaviyo Employee
mai.tranKlaviyo Employee
posted in Live training recordings
Recap discussion: [Strategy session] Manage Profiles and Consent in Klaviyo

This post contain resources related to our live training [Strategy session] Manage consent, lists, and profiles in Klaviyo. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Session recording In this session, we cover: What marketing consent is and why it's important The benefits of double opt-in How consent is stored on Klaviyo profiles How to manage your customer data within Klaviyo   Key takeaway Carefully collecting consent, using double opt-in, adhering to unsubscribe regulations and handling data deletion requests are all things that you can do to ensure that your customers trust your brand. They also improve your chances of reaching your customers’ inboxes (deliverability), lower your marked as spam rate, and help your brand to build a strong community of engaged subscribers.  Additional learning resourcesHelp center articles: How to collect GDPR-compliant consent Guide to collecting SMS consent Understanding

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M
Contributor I
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings
Recap discussion: [Ask the experts] From clicks to bricks: Integrate the online and in-store customer journey

Thank you for attending today’s Ask the experts panel discussion. You can view the recording of the main room below:  You can view the recordings of each breakout room below: Breakout room with Jenni Kayne: Breakout room with Plaza Artist: Breakout room with Skiis and Biikes:  In this session, we heard from the following panelists: Melissa Smith, Director of Retention Marketing at Jenni Kayne: Melissa is an experienced marketing professional at Jenni Kayne, a California lifestyle brand that sells furniture, home goods, clothing, and accessories. Founded in 2002, Jenni Kayne currently has 20 physical locations all across the United States, with 3 more opening soon. To bring together the online and in-store customer experience, Melissa focuses on location-based segmenting and advertising creative popup events and workshops to bring online subscribers in person. Mark Sorak, Director of Business Development, & Lauren DeMarsh, Creative Director at  Plaza Artist Materials and Picture Fra

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A
Contributor I
A
Contributor I
abhishek.286Contributor I
asked in Live training recordings
Campaign A/B test

Is there a way to A/B test 80% of a certain segment to get variation A and rest 20% to get variation B?

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A
Contributor I
Severine
Community Manager
SeverineCommunity Manager
posted in Live training recordings
Recap discussion: [Tech Talks] Unify in-store and online commerce experience

Thank you for attending our session [Tech Talks] Unify in-store and online commerce experience.This post contain resources related to our live training. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!In this session, we covered: Bridging the gap between physical and digital Exploring advanced omnichannel strategies Breakout rooms with Dynamic Yield by Mastercard and Neostore Final wordsBelow, you can find the main room recording: You can view the recordings of each breakout room below: Breakout room with Neostore: Breakout room with Dynamic Yield by Mastercard: Integration Help Center ArticlesIntegrate Dynamic Yield - Klaviyo documentation Integrate Dynamic Yield - Dynamic Yield documentation Integrate Neostore - Klaviyo documentation Integrate Neostore - Neostore documentation Connect Neostore with Klaviyo - Neostore documentationBlog Articles:What is omnichannel marketing 2024 Consumer Spending Report 2024 Black Friday

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Severine
Community Manager
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings
Recap discussion: Grow your list with Klaviyo sign-up forms

This post contains resources related to our live training, Grow your list with Klaviyo sign-up forms, which takes place on a recurring basis. You can register for a future session here. Watch a recording of a previous session below: In this training, we: Learn sign-up form foundations  Optimize a multi-step form with a teaser  Create a pop-up form at exit intent What are your next steps after this training? Finish editing and testing your forms.  Edit your welcome series to deliver updated offers and create new coupon codes if needed. For information on delivering layered email and SMS incentives, see this guide, and for more information on using coupons with Klaviyo, see our Help Center articles here.  Set your forms live.  Don’t just set it and forget it - test and iterate! Below, you can find even more resources to help you take your next steps with sign-up forms:  Klaviyo best practices:  Build your audience faster Academy:Best practices for sign-up forms Help Center articles: How

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Emily Shea
Klaviyo Employee
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings
Recap discussion: Getting started with Customer Hub

This post contains resources related to our live training, Getting started with Customer Hub, which takes place on a recurring basis. You can register to attend the next session here.  Download our Getting started with Customer Hub checklist here. This will guide your next steps as you set up Customer Hub.   Klaviyo Customer Hub is a signed-in customer experience for your online store that enhances interactions across multiple touchpoints. With Customer Hub, you can incentivize signed-in shopping, provide better customer support, drive revenue with dynamic offers and personalized product recommendations, and simplify the post-purchase experience, from starting a return to managing a subscription. It's like the most helpful in-store sales assistant in the world just landed on your website, ready to help your customers. During this session, we learn what Customer Hub is, and we walk through enablement and customization together. Watch a recording of a previous session below:  Klavi

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J
Contributor I
danielle.garland
Klaviyo Employee
danielle.garlandKlaviyo Employee
posted in Live training recordings
Recap discussion: [Ask the Experts] Leverage social media to grow your list

Thank you for attending [Ask the experts] Leverage social media to grow your list.Whether you’re looking for the replay of this session or to review some of our additional resources, you’ve come to the right place.  Below, you can find the main panel discussion room recording. Breakout room sessions begin at about 44:32, and the main room begins again at about 01:22:00. When you’re watching this recording, you can skip the span of time in between: ​​ You can view the recordings of each breakout room below: Breakout room with Gatsby: Breakout room with Northern Commerce: In this session, we heard from the following panelists:Brett Bernstein, Founder and CEO at Gatsby: Brett is the founder and CEO of Gatsby, a platform that helps brands streamline social media management and scale community engagement. Since 2016, Gatsby has evolved to help brands convert their followers into email and SMS subscribers and integrate social engagement into their loyalty programs.Laura Davidson,Director of

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danielle.garland
Klaviyo Employee
Vivian.Asonye
Community Manager
Vivian.AsonyeCommunity Manager
posted in Live training recordings
Recap discussion: Getting Started with Marketing Analytics

Thanks for joining Getting started with Klaviyo!Here is your Getting Started Checklist.Here is a recording for your review: Here are our favorite resources to help you get up and running with Klaviyo:[Course] Getting started with Marketing Analytics [Help center] Getting started with Marketing Analytics [Help center] Understanding cohort analysis in Advanced KDP and Marketing Analytics [Help center] Troubleshooting the funnel analysis report [Help center] Understanding scoring and customer groups in the recency, frequency, and monetary analysis (RFM) report We hope to see you at another training. Happy Sending! Vivian

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Vivian.Asonye
Community Manager
jemmaoleary94
Klaviyo Employee
jemmaoleary94Klaviyo Employee
posted in Live training recordings
Recap discussion: [Entrepreneur hour] Understand the marketing funnel

Welcome! This post contains resources related to our live training [Entrepreneur hour] Understand the marketing funnel. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!  Session recordingIn this session, we anlayzed the marketing funnel and provided a framework for how to optimize your funnel in 3 easy steps.   If you’re looking for the link to the workbook we used in the session: Link to workbookHere are some links to where you’ll find your metrics by e-commerce platform, and benchmarks if they have them:KPIs & benchmarking - Shopify KPIs - WooCommerce KPIs - BigCommerceHere are some helpful resources for beginners on how to execute some of the strategies we talked about today:Semrush blog on SEO basics Conversion hacks by Neil Patel Klaviyo blog on ecommerce reviewsAnd reminders of some of the free tools that can help youGoogle Analytics (measure your funnel-stage KPIs and benchmark against similar businesses) Google

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jemmaoleary94
Klaviyo Employee
anna.verlezza
Klaviyo Employee
anna.verlezzaKlaviyo Employee
posted in Live training recordings
[Strategy session] Atrae a todos los suscriptores con flujos de Klaviyo

Este post contiene todos los recursos relacionados con nuestra formación recurrente en directo [Strategy session] Atrae a todos los suscriptores con flujos de Klaviyo. Puede registrarse para asistir a la próxima sesión aquí, o ver la grabación de la última sesión a continuación.  Recursos de aprendizaje adicionales Introducción a los flujos Comprender la pestaña flujos Cómo añadir una división condicional a un flujo  Comprender los activadores y filtros de flujo Comprender cómo funcionan los flujos de reposición Cómo configurar artículos fuera de stock para flujos automatizados en Shopify¿Tienes alguna pregunta? Comente a continuación y nos pondremos en contacto con usted lo antes posible.

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Mich expert
Expert Problem Solver II
S
Contributor I
SaifContributor I
asked in Live training recordings
Error while exploring Klaviyo Academy

Dear Klaviyo Experts,When I initiate to Explore Klaviyo Academy, It is showing that “cms.academy.klaviyo.com refused to connect”.Do you anyone know why it’s showing. For your better understanding, I’ve attached a screenshot for your easy refference.Currently I’m log in with my Free account and usnig my Laptop and Google Chrome as browser.Please help to resolve the issue.Thank you,Saif 

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ali786
Expert Problem Solver I
anna.verlezza
Klaviyo Employee
anna.verlezzaKlaviyo Employee
posted in Live training recordings
Recapitulación: [Getting started] Primeros pasos con SMS

Este post contiene todos los recursos relacionados con nuestra formación recurrente en directo  [Getting started] Primeros pasos con SMS. Puede registrarse para asistir a la próxima sesión aquí, o ver la grabación de la última sesión a continuación.  Durante la sesión: repasamos el consentimiento por SMS y por qué es tan importante actualizamos nuestra configuración de SMS  creamos un formulario de registro para empezar a recopilar suscriptores de SMS redactamos nuestro flujo de series de bienvenida por SMS Recursos de aprendizaje adicionales  ¿Dónde está disponible Klaviyo SMS? Cómo crear unas condiciones de servicio móviles en Klaviyo Comprender la recogida de consentimientos por SMS Comprender la configuración de sus SMS Cómo crear un flujo de SMS de bienvenida Comprender las horas de silencio de los SMS y MMS en los flujos ¿Tienes alguna pregunta? Comente a continuación y nos pondremos en contacto con usted lo antes posible.​​​​​​​ 

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anna.verlezza
Klaviyo Employee
anna.verlezza
Klaviyo Employee
anna.verlezzaKlaviyo Employee
posted in Live training recordings
Recapitulación: [Strategy session] Diseña correos que conviertan

Este post contiene todos los recursos relacionados con nuestra formación recurrente en directo [Sesión de estrategia] Diseña correos electrónicos que conviertan. Puede registrarse para asistir a la próxima sesión aquí, o ver la grabación de la última sesión a continuación.  En esta sesión:Cancelamos mitos comunes sobre el diseño de correos electrónicos Repasamos los 6 mandamientos del diseño eficaz de correos electrónicos Hicimos un recorrido por el editor de plantillas de correo electrónico de Klaviyo.  Discutimos cómo medir el éxito y optimizar el diseño de tu correo electrónico Pronto añadiremos aquí una lista de comprobación para el diseño de correos electrónicos. Recursos de aprendizaje adicionalesLa lista de mandamientos de diseño que cubrimos en el entrenamiento Tutoriales de video: Email editor tutorial videos Curso de Academia Getting started with email templates Centro de Ayuda: Guía del editor de plantillas de correo electrónico Mejores prácticas de diseño de correo elect

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anna.verlezza
Klaviyo Employee
Vivian.Asonye
Community Manager
Vivian.AsonyeCommunity Manager
posted in Live training recordings
Recap discussion: [Interactive Workshop] Build your post-BFCM retention segments

This post contain resources related to our live training [Interactive workshop] Build your post-BFCM retention segments. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!Check out the training recording below:   Training objective: Build three essential audiences to convert and retain subscribers acquired over BFCM.  Today we built 3 segments:Leads who haven’t converted yetBFCM first time purchasers Easy upsellsReview our reference sheet to see the breakdown of segment conditions. Relevant resources to help you achieve your retention goals:Klaviyo BFCM Hub [Blog] BFCM Campaign Best Practices [Academy course] Turn BFCM shoppers into repeat customers [Help article] Getting started with segments [Help article] Advanced segmentation reference [Help article] How to create customer engagement tiers [Help article] Segment conditions reference [Help article] Creating a sending schedule based on email engagement reference [Case st

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Vivian.Asonye
Community Manager
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