Recap Discussion: [Strategy Session] Understand Email Deliverability

Hi there!

This post contains resources related to our live training [Strategy Session] Understand Email Deliverability, which takes place every month. You can register to attend the next session here.

During this session, we learn how to assess and improve email deliverability. We aim to empower you with the knowledge you need to take deliverability best practices and apply them to your own email sending strategy. 

Watch the recording of the latest session below: 

Key Learnings:

• Deliverability refers to your reputation as a sender. The stronger your deliverability, the more chances your email will land in your recipients’ inboxes. 
• You can assess your deliverability health by monitoring certain metrics:
  • Open rate, click rate, bounce rate, unsubscribe rate, spam complaint rate
• Strategies to improve email deliverability:
  • Build and maintain a high-quality email list
  • Adopt a well-balanced email sending schedule
  • Optimize email content
  • Optimize email sending infrastructure

Klaviyo Help Center articles: 

• Understanding email authentication
• How to set up a branded sending domain 
• How to warm your sending domain in Klaviyo 
• How to add an unsubscribe link to Klaviyo emails 
• Understand list cleaning in Klaviyo 
• Understanding email deliverability
• Deliverability glossary
• Getting started with email deliverability monitoring and performance metrics
• Understanding the campaign deliverability tab
• How to strengthen your sender reputation for a specific inbox provider or email domain
• How to create an engaged segment of email subscribers
• Deliverability certificate

Klaviyo Academy resources:

• Checklist | How to meet Google and Yahoo’s email sender requirements in 2024 

• Playbook | Authenticate your emails with a branded sending domain 

• Playbook | Use Google Postmaster Tools to monitor your spam complaint rate 

• Playbook | Understand how DMARC protects your domain reputation 

• Action Plan | Verify that your account meets new sender requirements 

Google/Yahoo resources: 

• New Gmail protections for a safer, less spammy inbox 

• More Secure, Less Spam: Enforcing Email Standards for a Better Experience 

• Gmail Postmaster Tools

Third-party DMARC tools: 

• Easy DMARC
• MX Toolbox 
• DMARCIAN
• Valimail 

Looking for a partner agency to help you set up your DMARC policy? 

Check out our partner directory for a full list of partners, or fill out this form to be connected to a partner agency that meets your needs.