Recap: [Strategy session] Account audit: Revitalize your Klaviyo account for 2023 (for medium to large sized businesses)

  • 17 January 2023
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Thank you for attending [Strategy session] Account audit: Revitalize your Klaviyo account for 2023. This training is designed specifically for medium to large sized businesses. You can watch the training replay below:

https://klaviyoacademy.wistia.com/medias/hbxdsk7ki6

In this session, we went over: 

  • The importance of conducting regular account audits

  • How to analyze metrics and benchmarks to understand what’s working

  • How to ensure you have all the necessary acquisition measures, campaign strategies, and flows active in your account

  • How to identify areas of opportunity for 2023

We have created a Klaviyo account audit guide to assist you when you look through your account. Make a copy of this spreadsheet, complete the questions, and use the information you find to help you shape your 2023 action plan. 

During the session, there was discussion about creating a content calendar. While we don’t currently have a downloadable example of a year-round calendar, you can use this Cyber Month Content Calendar as a source of inspiration. 

 

You can find additional useful links below: 

How to Configure Custom Reports to Track Apple Mail Privacy Protection/iOS 15 Opens

How to Identify iOS15 Mail Privacy Protection Opens

A/B testing sign-up forms 

Performance benchmarks for email campaigns reference

Benchmarks for flow emails reference

Campaign SMS and MMS benchmarks

Flow SMS and MMS benchmarks

 

Referenced Case Studies:

Living proof

Grind

Tatti Lashes

 

 If you’re looking for more information, check out these Academy courses: 

Deliverability certificate

Developing a content calendar 

 

Happy auditing! 

Julie


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