Recap video: Amazon Prime Day Sending Strategy

  • 9 June 2021
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Recap video: Amazon Prime Day Sending Strategy
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Replay here: 

If you didn't get the chance to make it to our live training yesterday, check out the recording above to get all the top tips to prepare for Amazon Prime Day (APD)! APD has been announced for 6/21-6/22, returning to their regular window after changing it in 2020 due to the pandemic. As the success of APD grows more and more brands are taking advantage of this brand-made holiday, and you should too.

Join us in this crash course session on how to make the most of Amazon Prime Day. In this session, we cover:

  • Prime day statistics
  • What emails to send
  • When to send emails
  • Who to send emails to

Retailer’s see a “Halo effect” around APD, with non-participating retailers seeing a 14% revenue increase in 2020 and participating retailers seeing a 43% increase. This doesn’t mean that you absolutely must send during APD, but the data backs the decision to do so! 

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