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Question

Best way to handle event signups (paper list) + flows + double opt-in?

  • April 5, 2026
  • 0 replies
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daddyshomemadesyrups
Contributor II
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Hi everyone! I’d love some guidance on best practices for managing event signups in Klaviyo.

Here’s my current setup:

  • I have a signup form for a giveaway that uses double opt-in
  • That feeds into an “Event Signups — Confirm Subscription” list
  • I created a flow triggered by “Added to list” for that event list:
    • Email #1 immediately
    • Email #2 after 1 day
    • Then I add them to my main “Newsletter” list
  • My Welcome Series is triggered by being added to the Newsletter list

Where I’m getting stuck is with paper signups from in-person events.

What I’d ideally like:

  • Upload those contacts
  • Have them go through the same Event Signup flow
  • Then flow into my Welcome Series

What I’m seeing:

  • When I import contacts into the Event list, they don’t always trigger the flow automatically
  • I can manually add profiles to the flow, but I’m not sure if that’s best practice

My questions:

  1. What is the best way to handle in-person (paper) signups in Klaviyo? (I’ve tried QR codes and I always have better luck with paper and pen sign ups. People tend to do it while they wait in my lines!
  2. Should I be skipping double opt-in for these contacts, or is there a recommended way to still include it?
  3. Is manually adding profiles to a flow after import normal, or is there a better setup I should be using?
  4. Would it be cleaner to use a separate list or segment for event signups instead?

For context: these are people who explicitly signed up at markets/events to receive emails.

Appreciate any guidance — I want to make sure I’m doing this the right way as I grow 🙏