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10000 Topics
Brian Turcotte
Brian TurcotteKlaviyo Alum
published in Marketing
WooCommerce dynamic couponsNews

Exciting news for Klaviyo <> WooCommerce users! You can now generate dynamic coupons in flows directly within Klaviyo. You can use these single-use coupons to incentivize specific actions (e.g. purchase specific products within a limited time, incentivize third purchases, offer a winback discount, etc) without hurting your margins.  You can set up dynamic coupons for your WooCommerce store in three easy ways:Set up a coupon code in WooCommerce based on discount type, amount, and usage restrictions. This coupon code will then be linked to Klaviyo via the WooCommerce coupon activity. You can now use this coupon code to generate dynamic coupons in your email and SMS flows. 🚀 Get started today with the following resources:How to set up coupons for WooCommerce  Thanks,Your Klaviyo Community team 

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Contributor I
retention
Partner - Platinum
retention2025 Champion
posted in Marketing
Email AI Demo and Example Outputs

When the Email AI feature first launched, I was curious on some of the example outputs that it could generate. The Email AI lets you generate a Section of your Template with a given prompt to get you started. What’s interesting is that the AI seems to try to use your brand contextually wherever it can, which is most obvious when it creates some generative text.  I’ll add a few example here for now, but I’ll continue to update this thread with new additions.  Here’s an example of how it works (highly compressed animated gif!): Prompt: Create a header section with a logo image centered on top with a white background.  Below the logo has four primary navigation links from left to right.   Note: Email AI didn’t add the image logo, but it did center it correctly. Prompt: Create a section with images and text laid out in a zigzag pattern. At the bottom, add a button encouraging readers to take a look.   Prompt:Create a friendly message with links to follow us on social media.  For more infor

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CJamaechi
Problem Solver II
Natalie Gwynn
Klaviyo Employee
Natalie GwynnKlaviyo Employee
published in Marketing
How to A/B test Smart Opt-in versus other SMS opt-in methods

A/B test Smart Opt-inBecause the structure and functionality of the Smart Opt-in form is unique from other forms,  you’ll need to take an additional step to measure the impact of Smart Opt-in on your list growth. You can create an A/B test on a Smart Opt-in form to test it against a traditional SMS opt-in method, then create a segment for each variation and measure the segment growth per opt-in method.  Configure a new A/B testTo do so, you’ll first need to create a new A/B test, and assign each form variation a new hidden profile property: Open the form editor for your Smart Opt-in form. In the top left corner, select Create A/B Test. Name your test something descriptive (e.g., SMS Collection - Smart Opt-in vs. Traditional), then name each variation as the opt-in method that it will use (e.g., SMS Collection - Smart Opt-in and SMS Collection - Traditional opt-in). Select Create test. From here, you’ll be directed back to the form editor where you can customize each variation to use th

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Natalie Gwynn
Klaviyo Employee
Ashley I.
Partner - Platinum
Ashley I.2025 Champion
posted in Marketing
Top email marketing strategies for 2024 - powered by Klaviyo AI!

Klaviyo AI is here! If you are anything like me, you’ve probably already started diving head-first into some of the amazing new AI-powered features available to us in Klaviyo. If you haven’t heard, here’s what you need to know: Klaviyo AI launched last week, and represents a group of several new features in Klaviyo that may very well be this year’s secret weapon for supercharging your email marketing strategies. These include: Segments AI generates complex segments for you in seconds based on simple audience prompts. Email AI creates high-performing email content by inputting your campaign goals and creating an on-brand email in seconds. Forms AI uses AI to optimize web forms for conversion by testing multiple versions of your form to find the highest-converting display time.These new offerings build on AI-powered capabilities we already know and love in Klaviyo, such as: predictive analytics, product recommendations, personalized benchmarks, guided warming, and A/B testing TL;DR: Klav

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Ashley I.
Partner - Platinum
danielle.garland
Klaviyo Employee
danielle.garlandKlaviyo Employee
published in Marketing
Migrating from another SMS provider to KlaviyoTutorial

The thought of migrating SMS data to Klaviyo may seem like a difficult task. However, if you follow these simple steps, you will be on your way to sending SMS messages in no time. Step 1: Update your terms of service and privacy policy to include SMS languageYou may have already updated your terms of service and privacy policy before sending in your previous provider. However, it doesn’t hurt to review and revamp, as needed. View our guidance on how to:Create a mobile terms of service  Best practices on updating your SMS privacy policy Set up your SMS disclosure languageIf you would prefer a video demonstration, please view our quick tutorial on Creating the Mobile Terms of Service. Step 2: Recreate any flows and forms from your previous provider in Klaviyo This is an important step to ensure that you have all relevant information in your Klaviyo account, prior to your current SMS platform account becoming inaccessible.Keep in mind that all flows, with the exception of the welcome flow

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Active Contributor I
stephen.trumble
stephen.trumbleKlaviyo Alum
published in Marketing
Introducing Klaviyo AI

Hey Klaviyo Community! We are proud to Introduce Klaviyo AI: Your guide to smarter digital relationships. Klaviyo AI does the thinking and heavy lifting for you, so you can:More accurately predict what customers want (and when)  Work faster and smarter, without all the manual work Put optimization on autopilot  …all so you can drive more revenue for your businessNew Product Features:Segments AI: Describe the people you want to reach and Klaviyo will create a segment for you. Email AI: Type your goals and Klaviyo will design an on-brand email section in seconds.Forms display optimization: AI tests multiple versions of your form to find the highest- converting display time.Learn more* Features available globally (in English only), for paid accounts Did you miss the Klaviyo AI webinar?Not to worry, we have a recording of the event for you to watch here!  Ready to get started with Klaviyo AI? Login to your account today to start exploring how Klaviyo AI can help you work smarter on the way

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tonystanhope
Partner
S
Contributor I
scopertaContributor I
asked in Marketing
Does Klaviyo automatically remove duplicate profiles when combining lists?

hi all - quick question for you: When combining a few different lists into one list - whether it's manually uploading them or just adding them to a campaign - does klaviyo automatically remove duplicates?

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Contributor I
Julie Hayes
Julie HayesKlaviyo Alum
published in Marketing
Engaged SegmentsTutorial

Sending to engaged customers is crucial to being a successful email marketer. We recommend breaking up your Klaviyo subscribers into 30-, 60-, and 90-day engagement groups. If you send daily, we recommend using a 30-day engaged criteria (using opened or clicked email). If you plan to send to subscribers weekly or monthly, extend the timeframe for opens and clicks to 60 or 90 days.Monitor your open rates using the engagement report.  

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David To
Klaviyo Employee
J
Contributor I
jelgieContributor I
asked in Marketing
How can you sync lists with Google Ads customer match automatically?

Is there a way to do this? Thank you!

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Contributor IV
Anna McCarthy
Klaviyo Employee
Anna McCarthyKlaviyo Employee
published in Marketing
Email template tutorials by Anna McCarthyTutorial

Hello Community!I hope the posts and the walkthrough tutorial videos I’ve provided were helpful. If you haven’t had a chance or may have missed one of them, don’t worry! I’ve included all of my posts below in the order they were released starting with Klaviyo’s New Template Editor versus the Classic Template Editor post. 

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Anna McCarthy
Klaviyo Employee
D
Problem Solver I
DaveinLAProblem Solver I
asked in Marketing
Previewing a Post-Purchase Flow?

Hello! So I have a Post-Purchase Flow (basically someone purchases something): If this is their first purchase ever, then they go to a welcome email, and then a timer starts to send them another email if they haven’t purchased anything else during that timer, and so on.My question is, to preview this flow using my email, do I need to set all the timers to something really small? Do I need to have purchased something? What are the best ways to test a workflow?

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MANSIR2094
Expert Problem Solver IV
K
Contributor III
Kimmy42Contributor III
asked in Marketing
How to Remove Specific Orders from the Reviews > Orders Tab to Avoid Duplicate Review Requests?

Hi everyone,We recently migrated our review system from another platform to Klaviyo Reviews, and we want to make sure that customers who already received review request emails before the transition don't get another one from Klaviyo.Is there a way to remove or exclude certain orders from showing up in the Reviews > Orders tab so they don’t receive a second review request? We’re only looking to send requests to orders placed after we made the switch.If direct removal isn’t possible, is there a recommended way to prevent specific past orders from entering the review request flow?Thanks in advance for any tips or guidance!

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MANSIR2094
Expert Problem Solver IV
A
Contributor I
Ai MKContributor I
asked in Marketing
How to Show “Only X Points Away” From loyalty reward in Email When Using Custom Property?

Hi everyone! I’m trying to display a dynamic message in an email that shows how many loyalty points a customer needs to unlock their next reward. For example:“Only 275 points away from unlocking $10 off!” I’m storing loyalty points in a custom profile property (e.g. “Joy Loyalty Points”) and would like to subtract that from 2500 directly in the email template.

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A
Contributor I
F
Contributor I
FloridaIceManContributor I
asked in Marketing
Product Certificate Badge

Can the certificates/badges be connected with Credly?  

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apoole
Klaviyo Employee
H
Contributor I
HeraContributor I
asked in Marketing
Why does the Back in Stock 'Notify me' shows as link not button?

My 'Back in stock' coding is working properly. There is no 'Back in stock' button, however a link appears. How do I fix this to appear as a button underneath the 'Sold Out' button?Thank you. 

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A
Contributor I
C
Contributor I
ch2020Contributor I
asked in Marketing
Shareable Campaign Web Link

Hello, I am possibly transitioning from Mailchimp. I normally create an email campaign that I use as a weekly newsletter that I send out to my customers. I would then take the campaign archive link and use it in text messages to drive other customers to the same newsletter. How can I do this in Klaviyo? I want to create an email campaign and then link to the completed web document via text.  Thanks!

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Contributor I
R
Problem Solver I
robk123fiveProblem Solver I
asked in Marketing
Property options in a signup form

I added a dropdown field to my signup form with the profile property City. Same thing with Country for example.My question: Do I have to manually enter all the viable cities? Doesn’t Klaviyo have this data already? Because manually entering this data is a bit weird ...I want my subscribers to choose the country and city they live in so I can segment based on this data later on.  

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M
Contributor II
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Contributor I
BeautyCopywriter94Contributor I
asked in Marketing
SMS automation trigger word not working

I’ve set up a product match quiz through SMS automations and have integrated it into my SMS welcome flow but the quiz (automation) doesn’t work with the trigger word. This is what I have set up:Trigger -- Profile replied to FlowFlow name -- welcomeFlow message SMS #3Keyword “QUIZ” SMS #3 “ {{ first_name|default:'Hello' }}, ready to find your perfect {brand_name} match? Take our short quiz to discover the right product for your skin. Simply text QUIZ to begin.” Recipient replies with keyword but receives an error message “This inbox is not being monitored. For help reach us at [email]”What did I miss? Not sure what there is to fi

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B
Contributor I
K
Contributor III
Kimmy42Contributor III
asked in Marketing
Klaviyo “Added to Cart” Not Updating After Shopify Theme Update

Hi everyone,After updating our Shopify theme, I noticed that Klaviyo’s “Added to Cart” event is no longer updating, while Shopify’s native “Added to Cart” tracking works perfectly.Here’s what I’ve tested: I added an item to the cart after updating cookies on my device → only Shopify’s “Added to Cart” event fired. One user (who hasn’t updated cookies in a while) tested too → same result: only Shopify’s event triggered. This makes me think that Klaviyo’s “Added to Cart” tracking might be broken across the board since the theme update, regardless of whether cookies are new or old. Possibly, the custom Klaviyo script or the event trigger is missing or no longer functioning in the new theme.Has anyone experienced this?Is there a specific way to re-enable or confirm Klaviyo’s “Added to Cart” is working properly after a Shopify theme change?Appreciate any help or tips!Thanks,

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K
Contributor III
J
Contributor I
JevgeniVContributor I
asked in Marketing
Multilanguage flow for wordpress with Wmpl

Hello,  How can I use the language URL parameter (e.g., /?lang=de) to send abandoned cart emails in different languages for my WooCommerce store with WPML? Our store is in 5 languages and we have 1 domain. For example, if a visitor comes to the German version of the site and leaves an abandoned cart, I want to send the email in German. Are there any best practices for managing multilingual abandoned cart emails to ensure they are sent in the correct language based on the user's selected language?"

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K
Contributor I
Nermine
Partner
NerminePartner
asked in Marketing
SPF Record Missing on Dedicated Sending Domain

Hi everyone,We’re currently sending from a dedicated sending domain that’s fully verified and active in Klaviyo. Everything looks connected and is working as expected.However, after running an external check using MXToolbox, I noticed that the SPF record is missing on the sending subdomain. and, I’m unable to add or edit records myself on Klaviyo.Has anyone experienced this before? Should I reach out to Klaviyo support to have the SPF added manually, or is this something that needs to be handled on our DNS provider?Thanks in advance!

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Nermine
Partner
A
Contributor I
Austin ChickContributor I
asked in Marketing
Low click rate for every ESP besides Gmail

We consistently get significantly lower click rates on campaign emails for non-gmail providers (yahoo, hotmail, etc.)The account doesn’t have any deliverability problems, and has a very good open rate for all providers.The campaigns are either entirely comprised of images (so there’s no weird display or formatting depending on the ESP’s dark mode inversion etc.), or are plain text. The content in the respective campaigns are the same for every ESP. Not sure why gmail performs well and the others don’t.  

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A
Contributor I
S
Contributor I
Sarah_DevContributor I
asked in Marketing
Clarifying SMS Pop-Up Flow for Existing Email Subscribers

Hi everyone! I'm setting up a new SMS-only pop-up targeted at users who already subscribed via email but skipped the SMS step in my original two-step welcome pop-up.In the original flow: If someone enters both email + SMS, they trigger a welcome flow and get an email and SMS with their unique discount code. For this new SMS-only pop-up: If someone already got the email discount and now enters their mobile number, will Klaviyo send them the same unique code from the original flow (which might no longer be valid), or will it trigger a new unique code? Should I create a brand new welcome flow (with a separate discount offer) specifically for these SMS signups? Just want to avoid duplicate codes or any confusion for the customer. Appreciate any insight—thanks!

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S
Contributor I
MichalSofia
Problem Solver II
MichalSofia2025 Champion
posted in Marketing
How We’re Using Klaviyo’s Preference Center to Put First-Party Data into Action

It’s been nearly a year since I launched a preference center for The Sak, and even with a relatively modest volume of responses, the insights we've gained from first-party data have sparked some powerful marketing practices.First—How Did We Set It Up?Instead of relying solely on unsubscribe links, we gave our subscribers a more nuanced option: to opt-down rather than opt-out. At the bottom of every email, we included a link inviting customers to update their preferences—whether that meant choosing fewer emails or specifying content they care about most.Want to receive less email? At the bottom of each emailWhen a customer filled out the form, we tagged them with custom properties, such as: Favorite product category Preferred colors Communication channel preferences (email, SMS, etc.) Desired frequency per channel These tags became the backbone of our data-driven approach.Why It MattersCollecting first-party data is only valuable if you use it. Klaviyo won’t automatically include

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NicolineLage
Partner - Gold
M
Contributor I
Martin1232Contributor I
asked in Marketing
Emails being skipped due to Email Syntax Error

I have started my welcome flow but all the mails in the flow are being skipped due to  Email Syntax Error. I have tried:Checking single opt-in To make both a list and segment welcome flow Added past profiles Checked integration with ShopifyI have read all the related topics and tried everything. Does anybody have any idea on how to fix it??Best regards, Martin 

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annasophiefc
Partner - Platinum
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