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10000 Topics
Brian Turcotte
Brian TurcotteKlaviyo Alum
published in Marketing
WooCommerce dynamic couponsNews

Exciting news for Klaviyo <> WooCommerce users! You can now generate dynamic coupons in flows directly within Klaviyo. You can use these single-use coupons to incentivize specific actions (e.g. purchase specific products within a limited time, incentivize third purchases, offer a winback discount, etc) without hurting your margins.  You can set up dynamic coupons for your WooCommerce store in three easy ways:Set up a coupon code in WooCommerce based on discount type, amount, and usage restrictions. This coupon code will then be linked to Klaviyo via the WooCommerce coupon activity. You can now use this coupon code to generate dynamic coupons in your email and SMS flows. 🚀 Get started today with the following resources:How to set up coupons for WooCommerce  Thanks,Your Klaviyo Community team 

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Contributor I
retention
Partner - Platinum
retention2025 Champion
posted in Marketing
Email AI Demo and Example Outputs

When the Email AI feature first launched, I was curious on some of the example outputs that it could generate. The Email AI lets you generate a Section of your Template with a given prompt to get you started. What’s interesting is that the AI seems to try to use your brand contextually wherever it can, which is most obvious when it creates some generative text.  I’ll add a few example here for now, but I’ll continue to update this thread with new additions.  Here’s an example of how it works (highly compressed animated gif!): Prompt: Create a header section with a logo image centered on top with a white background.  Below the logo has four primary navigation links from left to right.   Note: Email AI didn’t add the image logo, but it did center it correctly. Prompt: Create a section with images and text laid out in a zigzag pattern. At the bottom, add a button encouraging readers to take a look.   Prompt:Create a friendly message with links to follow us on social media.  For more infor

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CJamaechi
Problem Solver II
Natalie Gwynn
Klaviyo Employee
Natalie GwynnKlaviyo Employee
published in Marketing
How to A/B test Smart Opt-in versus other SMS opt-in methods

A/B test Smart Opt-inBecause the structure and functionality of the Smart Opt-in form is unique from other forms,  you’ll need to take an additional step to measure the impact of Smart Opt-in on your list growth. You can create an A/B test on a Smart Opt-in form to test it against a traditional SMS opt-in method, then create a segment for each variation and measure the segment growth per opt-in method.  Configure a new A/B testTo do so, you’ll first need to create a new A/B test, and assign each form variation a new hidden profile property: Open the form editor for your Smart Opt-in form. In the top left corner, select Create A/B Test. Name your test something descriptive (e.g., SMS Collection - Smart Opt-in vs. Traditional), then name each variation as the opt-in method that it will use (e.g., SMS Collection - Smart Opt-in and SMS Collection - Traditional opt-in). Select Create test. From here, you’ll be directed back to the form editor where you can customize each variation to use th

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Natalie Gwynn
Klaviyo Employee
Ashley I.
Partner - Platinum
Ashley I.2025 Champion
posted in Marketing
Top email marketing strategies for 2024 - powered by Klaviyo AI!

Klaviyo AI is here! If you are anything like me, you’ve probably already started diving head-first into some of the amazing new AI-powered features available to us in Klaviyo. If you haven’t heard, here’s what you need to know: Klaviyo AI launched last week, and represents a group of several new features in Klaviyo that may very well be this year’s secret weapon for supercharging your email marketing strategies. These include: Segments AI generates complex segments for you in seconds based on simple audience prompts. Email AI creates high-performing email content by inputting your campaign goals and creating an on-brand email in seconds. Forms AI uses AI to optimize web forms for conversion by testing multiple versions of your form to find the highest-converting display time.These new offerings build on AI-powered capabilities we already know and love in Klaviyo, such as: predictive analytics, product recommendations, personalized benchmarks, guided warming, and A/B testing TL;DR: Klav

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Ashley I.
Partner - Platinum
danielle.garland
Klaviyo Employee
danielle.garlandKlaviyo Employee
published in Marketing
Migrating from another SMS provider to KlaviyoTutorial

The thought of migrating SMS data to Klaviyo may seem like a difficult task. However, if you follow these simple steps, you will be on your way to sending SMS messages in no time. Step 1: Update your terms of service and privacy policy to include SMS languageYou may have already updated your terms of service and privacy policy before sending in your previous provider. However, it doesn’t hurt to review and revamp, as needed. View our guidance on how to:Create a mobile terms of service  Best practices on updating your SMS privacy policy Set up your SMS disclosure languageIf you would prefer a video demonstration, please view our quick tutorial on Creating the Mobile Terms of Service. Step 2: Recreate any flows and forms from your previous provider in Klaviyo This is an important step to ensure that you have all relevant information in your Klaviyo account, prior to your current SMS platform account becoming inaccessible.Keep in mind that all flows, with the exception of the welcome flow

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Active Contributor I
stephen.trumble
stephen.trumbleKlaviyo Alum
published in Marketing
Introducing Klaviyo AI

Hey Klaviyo Community! We are proud to Introduce Klaviyo AI: Your guide to smarter digital relationships. Klaviyo AI does the thinking and heavy lifting for you, so you can:More accurately predict what customers want (and when)  Work faster and smarter, without all the manual work Put optimization on autopilot  …all so you can drive more revenue for your businessNew Product Features:Segments AI: Describe the people you want to reach and Klaviyo will create a segment for you. Email AI: Type your goals and Klaviyo will design an on-brand email section in seconds.Forms display optimization: AI tests multiple versions of your form to find the highest- converting display time.Learn more* Features available globally (in English only), for paid accounts Did you miss the Klaviyo AI webinar?Not to worry, we have a recording of the event for you to watch here!  Ready to get started with Klaviyo AI? Login to your account today to start exploring how Klaviyo AI can help you work smarter on the way

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tonystanhope
Partner
S
Contributor I
scopertaContributor I
asked in Marketing
Does Klaviyo automatically remove duplicate profiles when combining lists?

hi all - quick question for you: When combining a few different lists into one list - whether it's manually uploading them or just adding them to a campaign - does klaviyo automatically remove duplicates?

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Contributor I
Julie Hayes
Julie HayesKlaviyo Alum
published in Marketing
Engaged SegmentsTutorial

Sending to engaged customers is crucial to being a successful email marketer. We recommend breaking up your Klaviyo subscribers into 30-, 60-, and 90-day engagement groups. If you send daily, we recommend using a 30-day engaged criteria (using opened or clicked email). If you plan to send to subscribers weekly or monthly, extend the timeframe for opens and clicks to 60 or 90 days.Monitor your open rates using the engagement report.  

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David To
Klaviyo Employee
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Contributor I
jelgieContributor I
asked in Marketing
How can you sync lists with Google Ads customer match automatically?

Is there a way to do this? Thank you!

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Contributor IV
Anna McCarthy
Klaviyo Employee
Anna McCarthyKlaviyo Employee
published in Marketing
Email template tutorials by Anna McCarthyTutorial

Hello Community!I hope the posts and the walkthrough tutorial videos I’ve provided were helpful. If you haven’t had a chance or may have missed one of them, don’t worry! I’ve included all of my posts below in the order they were released starting with Klaviyo’s New Template Editor versus the Classic Template Editor post. 

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Anna McCarthy
Klaviyo Employee
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Contributor I
gustenbContributor I
asked in Marketing
KlaviyoReview download Error Message

Hi, I’m trying to download the KlaviyoReviews app for my Shopify store, but this error message shows up. I can’t find this problem anywhere else. Please help. Thank you,Gusten

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annasophiefc
Partner - Platinum
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Contributor II
MW2024Contributor II
asked in Marketing
Migrating from one Welcome Series to a new one

Hi everyone,I’m in the process of migrating from an old Welcome Series flow to a new one. The trigger list will stay the same for both flows (the same list), but I want:Contacts who are already in the old flow to finish it,New subscribers to go into the new Welcome Series flow.My idea is to use a trigger filter like:“Person can receive email marketing” because “Person is in list because they subscribed” because “Subscribe date is after XX.XX.2025”I’d also apply a similar filter to the old/live flow, but with the subscribe date is before XX.XX.2025 condition.Would this setup work as intended? Or is there a better way to migrate form one to another without disrupting users already in the old one and preventing new subscribers to enter the old one (without creating a new list)?Thanks in advance!

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Bobi N.
Partner - Platinum
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
posted in Marketing
Recap: Plates & Playbooks Denver

Hi all! Here are some of the resources we discussed over lunch to keep learning!      https://help.klaviyo.com/hc/en-us/articles/33660324811675 https://www.klaviyo.com/solutions/customer-service Feel free to connect and share anything I’m missing or a big takeaway here as well. See you soon Denver! 

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Taylor Tarpley
Community Manager
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Contributor I
Car Care MarketingContributor I
asked in Marketing
Dynamic product Categories

I have set up a Replenish flow for a very specific category of products that typically get used up quicker then the rest of our range. I have the flow set up the way that I want, but cannot figure out how to only have the specific product that this customer purchased from this range appear in the email, as the replenish email template defaults to show all recent purchases and any time I try to update the personalization variables with category details the whole thing seems to break, removing the image of the product and messing up the product titles/prices etc. How do I update the personalization variables to only show products from a specific category, in this case “Snow Foam & Lances”. 

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Byrne C
Community Manager
stephen.trumble
stephen.trumbleKlaviyo Alum
published in Marketing
Unlocking SMS for High-Impact Campaigns with Filson – Watch the Replay!

Thanks to everyone who joined us for an inspiring “Real Stories, Real Success" session with Filson, where Mike Swanson shared his insights on how Filson uses SMS to connect with customers and build loyalty! Filson’s journey with SMS marketing offers valuable takeaways for any brand looking to make a real impact.Catch the Full Replay!Missed the live session? No worries! You can watch the full event recording here to catch up on all the insights: Key Takeaways from Filson’s SMS StrategyHere’s a quick summary of the top insights Mike shared during the event:Building the SMS List: Filson’s approach to list growth focuses on authenticity and offering real value. They discussed some of their most effective opt-in strategies, from incentives to using key brand touch points. Crafting Engaging Content: We learned about Filson’s favorite types of SMS content—like exclusive product launches and early access—that keep customers excited without overwhelming them. Avoiding Common SMS Pitfalls: Mike

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Contributor I
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Contributor I
BalandiTeamContributor I
asked in Marketing
Order Confirmation | Purchase Date

Where can I find the purchase date tag (for each purchase)? I tried to find it but I couldn’t. I could only find the first purchase date, but that doesn’t work for an order confirmation email because the first purchase is not the same as the second/third or 100th purchase. Does anyone have an answer?

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Contributor I
J
Contributor I
jordan521Contributor I
asked in Marketing
Sign Up Form - Check Box

The Checkbox in my sign up form is the same color as the background so it’s hard to see where to actually check. Is there a way to update? I boxed out the input categories, but see below. Next to the gray boxes, it should look like there is something there to click.  

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Contributor I
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Contributor I
Delaney_ChildersContributor I
asked in Marketing
Opens by Device

Where can I see a report for the channel opens by device? Desktop vs mobile vs tablet for the whole channel, not message by message. Is there a dashboard for that? I made a custom report for client family os but it seems like there should be an easier way to view it for the whole channel.

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Contributor I
D
Contributor I
DharmaContributor I
asked in Marketing
Bulk remove profiles from a Welcome Flow

I created a new Welcome Flow and wanted to add past profiles that had joined in the last month. But what I ended up doing was adding all of my subscribers to the flow. Is there a way to bulk remove subscribers from this flow who have been subscribed for more than a certain time period? Perhaps using a segment? I still want them as subscribers, but not in this flow. 

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Byrne C
Community Manager
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Contributor I
WiebeContributor I
asked in Marketing
Shopify theme back in stock button disappears

Hi, I have implemented the Klaviyo Back in Stock snippet on multiple Shopify themes using the guide. There's a bug when changing variants - the button disappears because JavaScript replaces parts of the page differently than in Shopify’s Dawn theme. One solution is to reload the page after switching variants, however that’s not the best user experience.  Most themes have events you can listen to, so if I could use something like `klaviyo.refresh()`, that would be great. I tried to put initialization code in a function and rerun it, but that did not work. Does the script provide a way to rerun the Back in Stock initialization? I hope you have some ideas. Thank you! Wiebe

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Contributor I
G
Contributor I
gbpennContributor I
asked in Marketing
Parsing Shopify product tags in Abandon Cart to display a specific tag of the comma separated tag list

Using this variable in an abandoned cart email:{{ event.extra.line_items.0.product.tags|default:'' }}The output value is this:Australia, CEUS:2.4 IACET CEUs, Dates: Apr. 1 - 10 2025, Duration: 12 weeks, Format: On-Site, Language: English, Location: Virtual, Region: All, show_upsell, Type: COSP FWithin that I don’t need to display all the tags as they make no sense to a user.  Instead we need to parse out specific tags such as  "Location: XXX". Do you know how to parse for value matches inside this comma-separated list?  For instance, I don't need "CEUS: 2.4 IACET CEUs" tag #1 but I do need "Dates:" and "Location:" and "Duration:" tags in the email. The tags are all based on a naming convention prefix such as “Language: value” or “Type: value”.

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Byrne C
Community Manager
J
Contributor I
jaredmcomplexContributor I
asked in Marketing
Users Can't Exit Sign Up Form

We’re seeing an intermittent issue with a pop-up on Complex.com/Shop where users sometimes can’t dismiss it. The “X” (close) button is visible but unclickable, and tapping outside the modal doesn’t close it—forcing users to enter their email to continue.We’ve reproduced the issue on both desktop and mobile, in Chrome and Safari. It’s inconsistent but happens often enough to be a concern—especially in Safari, where it occurs more frequently. We initially saw stronger conversion rates from the pop-up, but now suspect users couldn’t exit and submitted their email out of necessity.You can replicate it by visiting the Shop homepage with the ?test= query parameter:https://www.complex.com/shop?test=Note: This appears to be a rendering issue where the close button image occasionally shifts downward, making it unclickable. We manually repositioned the image in Klaviyo, but the issue still persists. Since the pop-up sometimes works as expected, we’re unsure if it’s purely a CSS issue. As this is

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Byrne C
Community Manager
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Contributor I
novajetsoftContributor I
asked in Marketing
Dynamic Coupon Redirect Failing — Sometimes Lands on Homepage Instead of Checkout

Hello,  I am using Klaviyo with Shopify. However, when I create a dynamic coupon within Klaviyo and add it to a button in the email, the coupon is sometimes not automatically applied at checkout. The coupon is active, and there are no issues with its settings. Sometimes, it redirects to the checkout page and then activates the coupon.  The second code below sometimes redirects to the homepage instead of the checkout page. The first code definitely redirects to the checkout page. What I want is simple:When a user clicks the button in the email, they should be redirected to the checkout page and the dynamic coupon should be automatically applied.I've read a lot of forum posts about this, but unfortunately none of them have worked for me.I’d really appreciate any help or suggestions you could offer.Thanks in advance! note: I am experiencing these issues with the Klaviyo abandoned cart.  {% with event.extra.line_items as items %}  {{ organization.url|trim_slash }}/cart/{% for item in items

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Byrne C
Community Manager
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Contributor IV
NatMContributor IV
asked in Marketing
How to take a snapshot of a whole email (top to bottom)?

Hi, this might be a silly question but I’ve seen people share an image of a complete email they’ve created, i.e. one long image/strip that can be shared with team members to review and approve the content/layout etc. I know you can send a test email and see everything that way, but I want to crate a document in which I can paste each email in a flow for team review and approval. I don’t know how to do that without taking individual screenshots. Many thanks! Nat

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Contributor IV
Ashley I.
Partner - Platinum
Ashley I.2025 Champion
posted in Marketing
Objection Handling: What to do when the decision maker does not want to follow best practices?

Hi all!I am facing a common objection among the Klaviyo accounts that my team manages for our clients. I was hoping to get some advice from other marketing teams on how they handle these objections.  For many clients, the thought of excluding even one (1) valid subscriber from their recipients list is torturous. Many brands are still holding on to the belief that more is more when it comes to email marketing. They think that they should be reaching out to as many of their subscribers as possible with every Campaign sent. We, as email marketers, know better and believe that recurring list cleaning and smart segmentation leads to a healthy & engaged list. And yet when we recommend these strategies to clients, we are often met with pushback.  What I'd like to know is:What approaches have you tried within your own team or with clients for how to handle this objection?If you have any relevant success stories you’d like to share, feel free to sound off below!

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Ashley I.
Partner - Platinum
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