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10000 Topics
Brian Turcotte
Brian TurcotteKlaviyo Alum
published in Marketing
WooCommerce dynamic couponsNews

Exciting news for Klaviyo <> WooCommerce users! You can now generate dynamic coupons in flows directly within Klaviyo. You can use these single-use coupons to incentivize specific actions (e.g. purchase specific products within a limited time, incentivize third purchases, offer a winback discount, etc) without hurting your margins.  You can set up dynamic coupons for your WooCommerce store in three easy ways:Set up a coupon code in WooCommerce based on discount type, amount, and usage restrictions. This coupon code will then be linked to Klaviyo via the WooCommerce coupon activity. You can now use this coupon code to generate dynamic coupons in your email and SMS flows. 🚀 Get started today with the following resources:How to set up coupons for WooCommerce  Thanks,Your Klaviyo Community team 

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Contributor I
retention
Partner - Platinum
retention2025 Champion
posted in Marketing
Email AI Demo and Example Outputs

When the Email AI feature first launched, I was curious on some of the example outputs that it could generate. The Email AI lets you generate a Section of your Template with a given prompt to get you started. What’s interesting is that the AI seems to try to use your brand contextually wherever it can, which is most obvious when it creates some generative text.  I’ll add a few example here for now, but I’ll continue to update this thread with new additions.  Here’s an example of how it works (highly compressed animated gif!): Prompt: Create a header section with a logo image centered on top with a white background.  Below the logo has four primary navigation links from left to right.   Note: Email AI didn’t add the image logo, but it did center it correctly. Prompt: Create a section with images and text laid out in a zigzag pattern. At the bottom, add a button encouraging readers to take a look.   Prompt:Create a friendly message with links to follow us on social media.  For more infor

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CJamaechi
Problem Solver II
Natalie Gwynn
Klaviyo Employee
Natalie GwynnKlaviyo Employee
published in Marketing
How to A/B test Smart Opt-in versus other SMS opt-in methods

A/B test Smart Opt-inBecause the structure and functionality of the Smart Opt-in form is unique from other forms,  you’ll need to take an additional step to measure the impact of Smart Opt-in on your list growth. You can create an A/B test on a Smart Opt-in form to test it against a traditional SMS opt-in method, then create a segment for each variation and measure the segment growth per opt-in method.  Configure a new A/B testTo do so, you’ll first need to create a new A/B test, and assign each form variation a new hidden profile property: Open the form editor for your Smart Opt-in form. In the top left corner, select Create A/B Test. Name your test something descriptive (e.g., SMS Collection - Smart Opt-in vs. Traditional), then name each variation as the opt-in method that it will use (e.g., SMS Collection - Smart Opt-in and SMS Collection - Traditional opt-in). Select Create test. From here, you’ll be directed back to the form editor where you can customize each variation to use th

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Natalie Gwynn
Klaviyo Employee
Ashley I.
Partner - Platinum
Ashley I.2025 Champion
posted in Marketing
Top email marketing strategies for 2024 - powered by Klaviyo AI!

Klaviyo AI is here! If you are anything like me, you’ve probably already started diving head-first into some of the amazing new AI-powered features available to us in Klaviyo. If you haven’t heard, here’s what you need to know: Klaviyo AI launched last week, and represents a group of several new features in Klaviyo that may very well be this year’s secret weapon for supercharging your email marketing strategies. These include: Segments AI generates complex segments for you in seconds based on simple audience prompts. Email AI creates high-performing email content by inputting your campaign goals and creating an on-brand email in seconds. Forms AI uses AI to optimize web forms for conversion by testing multiple versions of your form to find the highest-converting display time.These new offerings build on AI-powered capabilities we already know and love in Klaviyo, such as: predictive analytics, product recommendations, personalized benchmarks, guided warming, and A/B testing TL;DR: Klav

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Ashley I.
Partner - Platinum
danielle.garland
Klaviyo Employee
danielle.garlandKlaviyo Employee
published in Marketing
Migrating from another SMS provider to KlaviyoTutorial

The thought of migrating SMS data to Klaviyo may seem like a difficult task. However, if you follow these simple steps, you will be on your way to sending SMS messages in no time. Step 1: Update your terms of service and privacy policy to include SMS languageYou may have already updated your terms of service and privacy policy before sending in your previous provider. However, it doesn’t hurt to review and revamp, as needed. View our guidance on how to:Create a mobile terms of service  Best practices on updating your SMS privacy policy Set up your SMS disclosure languageIf you would prefer a video demonstration, please view our quick tutorial on Creating the Mobile Terms of Service. Step 2: Recreate any flows and forms from your previous provider in Klaviyo This is an important step to ensure that you have all relevant information in your Klaviyo account, prior to your current SMS platform account becoming inaccessible.Keep in mind that all flows, with the exception of the welcome flow

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Active Contributor I
stephen.trumble
stephen.trumbleKlaviyo Alum
published in Marketing
Introducing Klaviyo AI

Hey Klaviyo Community! We are proud to Introduce Klaviyo AI: Your guide to smarter digital relationships. Klaviyo AI does the thinking and heavy lifting for you, so you can:More accurately predict what customers want (and when)  Work faster and smarter, without all the manual work Put optimization on autopilot  …all so you can drive more revenue for your businessNew Product Features:Segments AI: Describe the people you want to reach and Klaviyo will create a segment for you. Email AI: Type your goals and Klaviyo will design an on-brand email section in seconds.Forms display optimization: AI tests multiple versions of your form to find the highest- converting display time.Learn more* Features available globally (in English only), for paid accounts Did you miss the Klaviyo AI webinar?Not to worry, we have a recording of the event for you to watch here!  Ready to get started with Klaviyo AI? Login to your account today to start exploring how Klaviyo AI can help you work smarter on the way

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tonystanhope
Partner
S
Contributor I
scopertaContributor I
asked in Marketing
Does Klaviyo automatically remove duplicate profiles when combining lists?

hi all - quick question for you: When combining a few different lists into one list - whether it's manually uploading them or just adding them to a campaign - does klaviyo automatically remove duplicates?

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Contributor I
Julie Hayes
Julie HayesKlaviyo Alum
published in Marketing
Engaged SegmentsTutorial

Sending to engaged customers is crucial to being a successful email marketer. We recommend breaking up your Klaviyo subscribers into 30-, 60-, and 90-day engagement groups. If you send daily, we recommend using a 30-day engaged criteria (using opened or clicked email). If you plan to send to subscribers weekly or monthly, extend the timeframe for opens and clicks to 60 or 90 days.Monitor your open rates using the engagement report.  

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David To
Klaviyo Employee
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Contributor I
jelgieContributor I
asked in Marketing
How can you sync lists with Google Ads customer match automatically?

Is there a way to do this? Thank you!

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Contributor IV
Anna McCarthy
Klaviyo Employee
Anna McCarthyKlaviyo Employee
published in Marketing
Email template tutorials by Anna McCarthyTutorial

Hello Community!I hope the posts and the walkthrough tutorial videos I’ve provided were helpful. If you haven’t had a chance or may have missed one of them, don’t worry! I’ve included all of my posts below in the order they were released starting with Klaviyo’s New Template Editor versus the Classic Template Editor post. 

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Anna McCarthy
Klaviyo Employee
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Contributor I
himekawoaContributor I
asked in Marketing
Merge Fellas Unlimited Shake - product title not showing in flow?

Hi Klaviyo community,I'm hoping someone can help with what seems like a simple issue. I'm setting up a new abandoned cart flow for a new product, but the product title isn't populating correctly in the email.For context, this is the product page I'm working with so you can see what I'm referring to:https://modhello.com/merge-fellas/The problem is with the merge tag `{{ item.product.title }}`.In my email template, I have a line that says: "You left your {{ item.product.title }} behind!"But in the test emails, it either shows up blank like "You left your behind!" or it breaks the subject line. The product name in my Shopify store is "Merge Fellas Unlimited Shake".I've already checked the following:- The product is synced correctly from Shopify.- The feed is active.- The same merge tag works for other, shorter product names.My question is: Does Klaviyo have a known issue with longer product names or specific words in the title that might cause the merge tag to fail? Is there a character l

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Contributor I
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Contributor II
embalmskincareContributor II
asked in Marketing
How to create a segment based on property value that hasn't been collected yet?

How do I create a segment for those whose birthday/birthdate is missing?When I select Properties about someone and then select birthdate it doesn't give me any option to say "birthdate missing from profile".I want to send an email to those who haven’t entered their birthday /birthdate yet but I can’t seem  select anything suitable to create the segment.

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JessFosnough
Expert Problem Solver IV
A
Contributor I
almammmContributor I
asked in Marketing
how/Hide Logic: Display Image Only If Product Has Not Been Purchased

I’m trying to build a show/hide logic block in Klaviyo that only shows an image if someone has not purchased a specific product. We’re using the Placed Order event from Shopify, and I’d love help figuring out the best syntax or condition setup for this.Has anyone implemented something similar? Ideally, I'd want the logic to look for the product name within the Placed Order event history and only show the image if the user has not placed an order overall with it.Any suggestions, examples, or workarounds would be much appreciated. Thanks in advance!

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emma.owens
Community Manager
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Contributor I
MigleContributor I
asked in Marketing
Liquid syntax on Klaviyo

Hello, with an AI help I am trying to build liquid logic to achieve below scenario. I want to create custom product block on Klaviyo which would show personalized recommendations. For example, if customer bought product X, I want to recommend product Y. Since customer can have multiple products in a single order, I cannot use snippet like “event.extra.line_items.0.product.title”as it only considers the first order (and I am not sure whether my “product X” is the 1st, 2nd, 3rd etc. So far, I’ve tested this logic (see below) but when I preview the email, I keep seeing raw liquid code which tells me that HTML block that I used doesn’t accept my liquid code. I read some Klaviyo articles and it says that Klaviyo does support liquid logics, therefore, I am not sure what could be wrong with the code?Any help/advice would be much appreciated!!{% assign bought_trigger_product_1 = false %}{% assign bought_trigger_product_2 = false %}{% assign trigger_product_1_title_in_order = '' %}{% assign tri

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Contributor I
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Contributor I
aarjavjainContributor I
asked in Marketing
Email Opens Tracked on Mail Card but Showing 0% in Conditional Split — Flow Not Progressing

Hi everyone,I'm facing an issue with one of my flows. The email open activity is being tracked correctly on the Mail Card, I can see the open rate, and it's registering opens as expected.However, when the flow reaches the conditional split that checks for email opens, it's showing a 0% open rate as if no one has opened the email. Because of this, no contacts are progressing to the next step (Card 3), which checks whether the form has been submitted.Has anyone experienced this before? Is there something specific that needs to be configured for the Conditional Split to correctly detect opens?Any insights would be appreciated!

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Contributor I
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Contributor I
Robert-DEContributor I
asked in Marketing
Does free Shopware extension support multiple sales channels?

https://help.klaviyo.com/hc/en-us/articles/13001662470939"Under Sales Channels, select the sales channel you wish to integrate with Klaviyo from the dropdown. Only integrate one sales channel with Klaviyo per Shopware store. You must also configure your settings for each sales channel individually."We are starting with Shopware and are longterm Klaviyo users with a multi-channel Magento store. The text above appears to suggest that the free extension does not support more than one sales channel - which as many Shopware installations would use multiple sales channels for different regions and languages, would seem to make this extension useless.But then the text “configure your settings for each sales channel individually." seems to contradict this. Can this extension be configured to work with multiple sales channels with Shopware?What is your experience with the extension - look at previous comments, it appears poorly supported, slow to synchronise and slow to be updated to new Shopwa

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Contributor I
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Problem Solver I
BenProblem Solver I
asked in Marketing
How to fix spacing before bullets in new editor?

Hi There,I haven’t found answers that address this in the new editor but bullets have way too much space before them, which separates the bullets from the text above.This obviously creates a disjointed reading experience… How to we apply normal paragraph spacing to bullets and remove the space above the bullets?Cheers, Ben

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Contributor I
T
Contributor I
THNO93Contributor I
asked in Marketing
Variant image not pulling through at all

Hi, I’m trying to create an abandoned cart flow with products that have variant images. When looking at the event properties Klaviyo isn’t pulling the correct image through, instead it’s pulling the default image.  

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D
Partner
S
Contributor I
Sam91Contributor I
asked in Marketing
Add to cart snippet codes??

What’s the difference between both of the add to cart triggers? Can someone detail this please, I searched on the entire Google but I’m not getting Klaviyo guide for snippet codes to install. Has there been any change made with these metrics? 

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zacfromson
Expert Problem Solver II
H
Contributor I
HelenRContributor I
asked in Marketing
Which is best, a pop up or embeded form?

I have created a free pdf that I want to offer as an email sign up incentive on a blog post, initially I was thinking about using an embedded form, however after some research it would appear that these potentially have low sign up rates so I was considering a page specific pop up. With either route which is the best way to set up the flow that would trigger the pdf being sent to them?TIA 

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Contributor I
A
Contributor I
AndytheMacContributor I
asked in Marketing
Why did my Klaviyo flow fail to send an email after a time delay? (first emai in the flow worked as expected)

Expected outcome:As a Flow user, I expect that I can set a specific Email action that is _immediately sequential to a Time Delay_ to "Live" from previous value of "Draft" hours before the Time delay (configured to propagate the contact profile at 9:15am local time for M/Tu/Thu/Fri) propagates the existing contact profiles to that same successive Email action, and that users would receive that email on Monday after a 3-day delay from propagating there from the previous successful email action on Thursday afternoon Actual outcome: As a Flow user, I had changed the Email action from "draft" to "Live" on Monday morning a little after 12am (and well before the expected Time Delay criteria of 9:15am for any contact profiles local time), and the preceding Time Delay utility (set to proceed profiles to the next Action at 9:15am recipient's local time on M/Tu/Thu/F) that profiles had already entered into on the previous Thursday afternoon after all successfully receiving the first Email in this

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zacfromson
Expert Problem Solver II
H
Contributor I
HelloBobbyContributor I
asked in Marketing
Can I restrict segments to profiles who have only purchased from a single category?

We have a category, lets call is ‘category A’, and we’d like to create a segment that only includes profiles who have ONLY purchased products from this category.However, when I set up a segment, I can’t seem to find any setting that will allow me to do this. For instance:I have two user profiles. The first user has purchased a product from both ‘category A’ and ‘category B’ The second user has only purchased from ‘category A’No matter what I do in terms of filtering, I cannot get the segment to only include the profile that has only purchased from ‘category A’.Any ideas would be much appreciated.

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bluesnapper
Partner
A
Contributor I
AndytheMacContributor I
posted in Marketing
Is Klaviyo team aware of critical bugs breaking personalization/merge tags?

Expected outcome:As a Klaviyo user editing a plain text template, I can use the merge tags documented on Klaviyo’s official documentation here in a plain text template to iterate through a “list” (denoted as such a data type in the field by the “[]” characters) following this format: `{% for item in person.field_name %}{{ item.name }} {% endfor %}` And the item values in that list will populate in the plain text email Actual OutcomeAttempting to preview this in-app immediately dumps the user into the “we sent you an email” modal (although no email is ever received) Attempting to save this template triggers a top “Error” toast notification and the inspect element shows a 400 error request with the http response:  ```{     "errors": [         "Unclosed tag on line 21: 'for'. Looking for one of: empty, endfor."     ],     "warnings": [] }``` Strangely, there seems to be some script that ‘deletes’ both the prepended and appended `{% for item in person.segment_interests %}`and `{% endfor %}

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A
Contributor I
Vensy
Contributor I
VensyContributor I
posted in Marketing
Shopify Discounts - Combinable Discount Codes via Klaviyo

As you may already know, Shopify introduced combinable discount codes in June of last year, which has been a game-changer for many of us.However, I'm writing today to discuss a challenge that I and many others have faced when using Klaviyo for flows and customer rewards. As you may know, dealing with dynamic discount codes in Klaviyo can be a bit cumbersome, especially for those of us who offer automatic codes through Shopify.For example, my shop offers automatic codes for bundling promotions - Buy 2, Save 5%, Buy 4, Save 15%. Unfortunately, this causes issues with our dynamic discount codes through Klaviyo, as we have to manually enable combinations each time Klaviyo generates a new set of discount codes. (This is just not possible to keep up with)That's why I'm here today to request a new feature that would make our lives much easier - the ability to enable combinations en masse per discount through the Klaviyo dashboard. Even just the ability to automatically combine codes would be

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Contributor I
B
Active Contributor IV
B BActive Contributor IV
asked in Marketing
Tiktok shop users being added to newsletter

Hi, Has anyone ever had anything like this:Profiles for tiktok shop customers have always been added to our Klaviyo profiles because of the sync with shopify, but they were added only as profiles, not to any list. Just this week, tiktok profiles are now being added to the newsletter list. It makes no sense as there is no way for them to sign up when going through tiktok shop. This is very not good as the emails bounce and affect our deliverability.  Does anyone have any insights as to why this is happening and what I can do about it? Thanks,BB

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Byrne C
Community Manager
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