Marketing

Hi,I’m curious how others are handling subscription plan management now that billing is based on active profiles.From what I see, an active profile is anyone whose email is collected on the site and can be part of an automation.But I have a few questions, since we’re getting quite a few complaints from clients.1. Example: an account might have 10k active profiles, but only 5k of them are actually subscribed to newsletter. Those 5k receive regular newsletters. The remaining 5k are still included in certain automations (like abandoned checkout), but cannot receive newsletters.So the client ends up paying for 10k contacts even though they can really only use 5k for full marketing activity (where consent is explicit). Costs keep growing much faster than the actual subscriber base.Question: how are you handling this in the EU? Do you regularly clean out non-subscribed active profiles, or do you keep them for automatio

Hi All I run an online sunglasses and prescription eyewear store.Our customers are not frequent purchasers and in many cases their purchase follow stheir 24 month recall for eye exam from their Optometrist. Others will buy a pair of non prescription sunglasses each spring. Of course we have outliers and are doing our best to increase shopping frequency, however this is the general rule.My question is regarding list size. We are collecting a lot of sign ups and as you will be aware Klaviyo can get quite expensive. This allied to the fact that you dont want to be sending emails to folks who never or who have stopped opening I would like advice on how to define what an engaged profile is.This would be so different from a daily news email to a realtor and every other business lies somewhere between.I would love your suggestions bearing in mind that we work within  a 24 month cycle for prescription eyewear should we consider anyone who has opened

Hi Klaviyo support,I’m working on setting up a delivery update flow for an ecommerce store, which delivers fresh dog food across different regions in Australia. We’ve already distinguished between frozen and fresh products in separate flows, as these product categories use different courier lines and have different delivery requirements.For this specific flow, I’m focusing on fresh products, which need to be delivered within specific timeslots depending on the customer’s location. The general rule we follow is that if customers order before Sunday midnight, they receive their product in one of the designated timeslots that same week. However, if they order between Monday and Thursday, the earliest delivery would be in the following week’s timeslots.Delivery Timeslots for Fresh Products:VIC – Friday p

What are past Valentines Day marketing ideas or templates you have had success with? I just read this blog from the website - some cute ideas there. Curious what you all have found success with - as a marketer or consumer. Also if you’d like feedback on anything you’re working on, drop it below.For example, love this one featured in the blog: Partnership marketing example: Beekman 1802 collaborates with Hershey’s for a sweet skincare treatNatural skincare brand Beekman 1802 partnered with Hershey’s to create a chocolate-scented collection. The collaboration paired Beekman’s natural skincare expertise with Hershey’s iconic brand recognition, creating gift sets that appeal to both brands’ audiences: beauty enthusiasts and chocolate l

Hi,1) I tried to simulate as a new newsletter reader for my online store. However, all the emails come into my spam (gmail). Additionally, the content in the spam is not fully displayed (as on the picture). Does anyone has the same problem and how to solve it ?Thanks for help,

I have a new Shopify store with no existing subscribers. I’ve synced Klaviyo with Shopify and using the default Shopify footer signup form. When an email address is submitted, it appears in Shopify Customers as “subscribed.” However, in Klaviyo a profile is created showing “provided email without opting in to email marketing,” and the contact is not added to any list. I have also tested email capture at checkout and the same thing is happening. I’ve confirmed that double opt in is disabled in both Shopify and Klaviyo, and that the “sync your Shopify email subscribers” setting in Klaviyo is enabled and connected to the correct list.I’ve also created a welcome flow that is set to trigger when someone is added to this list, but it isn’t sending because subscribers are not being added due to the signup issue!Has anyone experienced this before or can offer any advice, please?

I have a flow for back in stock alerts, using a back in stock sign up form on each product page. This is all working well.I also have a scheduled Back in Stock report, which I use to analyse demand and plan inventory.However over the years I have discontinued products that contacts had previously signed up to the back in stock alert for - and these contacts are essentially ‘stuck’ waiting in the flow - they will never move forwards as the product will never come back into stock. This is causing an issue when it comes to the report, as it also includes all the archived products.I’ve added a filter to the flow to exclude these contacts in the future, but it doesn’t remove anyone currently waiting.How can I manage this and bulk remove contacts from the flow?Thanks, Scarlett

  Talking about this new segmentation condition that allows the use of a specific order of actions. Now it has a few predefined options for the “completed within” parameter. It would be great to add the ability to select a different number of hours/days, etc. Similar to how you can do it within other segment conditions. At least, add a 60-day option for us, please  LOL :) 

I’d like to include all of the internal people in our company on certain external emails, but not have their opens and clicks registered when we review campaign results. Is there a way to do this?

Hi everyone, this is James. I’m working on refining our Klaviyo setup for a high-value ecommerce business where the customer journey is usually longer, involves more consideration, and often requires more education and reassurance than a standard impulse purchase.In many cases, a single customer might receive multiple emails triggered from the same type of event (e.g., order updates, cashback/reward notifications, follow-ups, educational emails, etc.). Sometimes this can go up to several emails for the same user within a certain period, depending on engagement and purchase behavior.I wanted to ask the community: How do you handle multiple event-based emails without overwhelming the customer? Do you rely more on flows or campaigns for these scenarios? Any recommendations for managing frequency caps, smart sending, or segmentation so messaging feels helpful rather than spammy? And for those selling high

Hey friends,I have already setup dns record. While checking out the show original in Gmail. SPF and DKIM are shown as passed but the dmarc record is being shown as failed.I am not sure why because I have domain records already setup in my dns provider, which is shopify. You can see some of the images/screenshots here:Please help me out!Thanks in advanceSameer  

Hello, I would like to define a segment and use “Is not in segment xyz” or “is in segment xyz”.I have multiple use cases.One example is that I have a segment called VIP. And there’s some definition that make a profile a VIP. I might want to look at a segment of profiles that are VIP but have also performed an action in the last 30 days. Today, I’m duplicating the VIP definition and adding the new condition to the definition. But when the definition of VIP changes, someone needs to know they also have to update the definition of the other segments to match.If we could use segment data within segments, a lot of problems get solved. Does this feature exist and I can’t see it? Or is there another way I can manage the layered definitions in a way that is organized?

For example, I am using #5168C0 for my button color in my email, and I’d like to have the block background color be 20% opacity of that hex color. Is it possible to set that? Right now I am choosing a second hex color, but I will have to pass this template on to another team member and for simplicity sake, I don’t want them having to choose two colors.

Has anyone been able to edit the Shopify Draft Order Invoice notification in Klaviyo? This notification is not supplied as a prebuilt template. I’ve tried exporting the html code in the shopify notification into klaviyo but it throws off errors.Has anyone figured this out?

Feature request: Is it possible to get a direct integration with web builder Framer? They have substantially upped their Shopify integration capabilities, so it would be great to have a native or direct integration with them. 

Hello,There are many docs related to how to manage multiple languages, however all of them are focused how to manage the languages after collecting the client data.My signup form is embed (Shopify store) within the home page, into the Klaviyo app block:My store has four languages, all languages properly translated, the primary language is Spanish. When the visitor select English, the whole store is in English, therefore the embed signup form should be displayed in English… I tried to translate the form like a “dynamic text”, but it seems the Klaviyo block doesn’t work in this kind of translation.Keep in mind the translation should be displayed before the client selects his preferred language, in case he wants subscribe.So, Is there any way to translate the embed signup form when the home page changes to other lan

Since Klaviyo has set ‘Double Opt-In’ as default to our existing lists. It has dropped our open and click rate. And has also created bad user experience since they are not receiving emails they susbcribed to. Our audience is mostly senior 60+ age group and are not tech-savy.Here, I’d like to figure out which users have confirmed and not confirmed the double opt-in to understand how adversely it’s affecting us.If anyone know which parameters I can use to create this segment, please let me know.Thanks!Sanket

Hi - How do people typically apply a mailing list discount in WooCommerce?  A customer would sign up to our mailing list via an embedded form and go into a list/segment. Then somehow we would use this data to apply a discount at checkout ...hoping that might be a plugin that can achieve this.Thanks

I would like klaviyo employees to reply to this. I am currently not on a paid klaviyo plan (I had an active account but I put my store on temporary hiatus which is why I’m currently on a $0 plan). However I will soon be on the paid plan in the future. My question is, I have created a new pop up form and linked it to my website. If customers enter their email into that form, will their email still be stored in the list for when I later join the paid plan?I have tested it out by putting my email in the pop up form, it says 2 emails submitted, but in the profiles section my emails dont show at all. So just wondering if I really do need to buy a plan to keep these email, as I want to build it before I actually switch on my store again. I currently dont want to pay the monthly plans as I am not sending out any campaigns within the next 3 months, so it would be a waste of money for me

I want to be able to let my site visitors choose their location/country from a drop-down list when they signup but at the minute I have to create a manual list and enter all 190+ countries as options. You have a drop-down list with country under “Phone”, couldn’t you just take that exact piece of code, remove the extension information, and use that as a drop-down list for “Country”? It would save a huge amount of time, especially as you cannot clone a Signup Form across different lists, meaning you have to enter the same 190+ countries every time you create a form for a new List.

Hi everyone,I've been working on setting up our birthday collection process. We currently gather this information through a welcome email series and a pop-up on our website. Now, I'm looking to enhance our method by collecting birthdays on the thank you page as well.I've created a new sign-up form titled "Birthday Collection Thank You Page" and linked it to the appropriate subscriber list. However, I'm trying to find a way to collect birthdays using Shopify Plus on the thank you page without asking customers to provide their email addresses again.Since customers have already submitted their email and other details, I want to create a seamless experience by only asking them for their birthday and a simple call-to-action button click.I'd appreciate any insights or suggestions on how to achieve this. Thanks in advance for your assistance!Best regards,Justin Regterschot

I am trying to determine if it is possible within a flow to dynamically generate color variants of a product based on the color variant of a product previously purchased. For example, someone purchases an orange bag. Instead of just sending them an email upselling them a wallet, I want to upsell them an orange wallet to match their bag. I’m guessing I will be using Ordered Product as a trigger of the flow.  Unfortunately, it really isn’t practical to target the variant color data in the Ordered Product event and use Show/Hide functionality to show the wallet in the corresponding colors. There are many colors and they are updated frequently.  Wondering if anyone had any thoughts here? 

Not a rant😀. I'm just wondering what others on the forum think about members posting AI generated responses to questions that other members raise? I've noticed a steady increase in AI responses on the forum over the past few months. Very easy to identify as they're usually not edited so they're very ChatGPTish in structure and style. AI is obviously a powerful tool with the correct prompts and knowledge base. However, the responses provided by these tools can be generic and quite often inaccurate or just plain wrong (hallucinations!). I've lost count of the number of times I've challenged AI on non-existent functionality and questionable approaches to be met with "You're right!..." including a recent session with ChatGTP where it claimed Trump was not currently in office.My concern with the AI forum answers is that they can waste time for the members asking the questions; they may struggle to extract the info they need for their use-case or they send them down t

Is there any way to see which links in an email lead to conversions if the URLs for each link is the same?For example, I link to the home page in a few places on an email, but how do I know which link is the one leading to conversions? Is it the homepage link in the header, at the footer, or elsewhere? Is there a way to differentiate link clicks if they’re to the same URL? 

I created a new campaign and need to see the test email to review the formatting. It appears to successfully send the test email; however, I am not receiving the email in my Inbox or Junk folders. I tried sending the test to my personal email and it was also not received there. I cannot move forward with this campaign until I’m able to test the email. I’ve always received test emails in the past. Does anyone know why this might be happening?Thank you!