Skip to main content

Marketing

Power personalized experiences across every channel with intuitive marketing automation - here you can ask your questions, get them answered, and crowdsource ideas with your peers.

  • 11,001 Topics
  • 32,434 Replies
News

WooCommerce dynamic coupons

  • 5
  • 6

NEW Klaviyo Academy course: Power smarter marketing with Klaviyo AI

  • 2
  • 0

Klaviyo Email AI

  • 5
  • 0
10000 Topics
Brian Turcotte
Brian TurcotteKlaviyo Alum
published in Marketing
WooCommerce dynamic couponsNews

Exciting news for Klaviyo <> WooCommerce users! You can now generate dynamic coupons in flows directly within Klaviyo. You can use these single-use coupons to incentivize specific actions (e.g. purchase specific products within a limited time, incentivize third purchases, offer a winback discount, etc) without hurting your margins.  You can set up dynamic coupons for your WooCommerce store in three easy ways:Set up a coupon code in WooCommerce based on discount type, amount, and usage restrictions. This coupon code will then be linked to Klaviyo via the WooCommerce coupon activity. You can now use this coupon code to generate dynamic coupons in your email and SMS flows. 🚀 Get started today with the following resources:How to set up coupons for WooCommerce  Thanks,Your Klaviyo Community team 

6246
I
Contributor I
retention
Partner - Platinum
retention2025 Champion
posted in Marketing
Email AI Demo and Example Outputs

When the Email AI feature first launched, I was curious on some of the example outputs that it could generate. The Email AI lets you generate a Section of your Template with a given prompt to get you started. What’s interesting is that the AI seems to try to use your brand contextually wherever it can, which is most obvious when it creates some generative text.  I’ll add a few example here for now, but I’ll continue to update this thread with new additions.  Here’s an example of how it works (highly compressed animated gif!): Prompt: Create a header section with a logo image centered on top with a white background.  Below the logo has four primary navigation links from left to right.   Note: Email AI didn’t add the image logo, but it did center it correctly. Prompt: Create a section with images and text laid out in a zigzag pattern. At the bottom, add a button encouraging readers to take a look.   Prompt:Create a friendly message with links to follow us on social media.  For more infor

41293
CJamaechi
Problem Solver II
Natalie Gwynn
Klaviyo Employee
Natalie GwynnKlaviyo Employee
published in Marketing
How to A/B test Smart Opt-in versus other SMS opt-in methods

A/B test Smart Opt-inBecause the structure and functionality of the Smart Opt-in form is unique from other forms,  you’ll need to take an additional step to measure the impact of Smart Opt-in on your list growth. You can create an A/B test on a Smart Opt-in form to test it against a traditional SMS opt-in method, then create a segment for each variation and measure the segment growth per opt-in method.  Configure a new A/B testTo do so, you’ll first need to create a new A/B test, and assign each form variation a new hidden profile property: Open the form editor for your Smart Opt-in form. In the top left corner, select Create A/B Test. Name your test something descriptive (e.g., SMS Collection - Smart Opt-in vs. Traditional), then name each variation as the opt-in method that it will use (e.g., SMS Collection - Smart Opt-in and SMS Collection - Traditional opt-in). Select Create test. From here, you’ll be directed back to the form editor where you can customize each variation to use th

4530
Natalie Gwynn
Klaviyo Employee
Ashley I.
Partner - Platinum
Ashley I.2025 Champion
posted in Marketing
Top email marketing strategies for 2024 - powered by Klaviyo AI!

Klaviyo AI is here! If you are anything like me, you’ve probably already started diving head-first into some of the amazing new AI-powered features available to us in Klaviyo. If you haven’t heard, here’s what you need to know: Klaviyo AI launched last week, and represents a group of several new features in Klaviyo that may very well be this year’s secret weapon for supercharging your email marketing strategies. These include: Segments AI generates complex segments for you in seconds based on simple audience prompts. Email AI creates high-performing email content by inputting your campaign goals and creating an on-brand email in seconds. Forms AI uses AI to optimize web forms for conversion by testing multiple versions of your form to find the highest-converting display time.These new offerings build on AI-powered capabilities we already know and love in Klaviyo, such as: predictive analytics, product recommendations, personalized benchmarks, guided warming, and A/B testing TL;DR: Klav

6037
Ashley I.
Partner - Platinum
danielle.garland
Klaviyo Employee
danielle.garlandKlaviyo Employee
published in Marketing
Migrating from another SMS provider to KlaviyoTutorial

The thought of migrating SMS data to Klaviyo may seem like a difficult task. However, if you follow these simple steps, you will be on your way to sending SMS messages in no time. Step 1: Update your terms of service and privacy policy to include SMS languageYou may have already updated your terms of service and privacy policy before sending in your previous provider. However, it doesn’t hurt to review and revamp, as needed. View our guidance on how to:Create a mobile terms of service  Best practices on updating your SMS privacy policy Set up your SMS disclosure languageIf you would prefer a video demonstration, please view our quick tutorial on Creating the Mobile Terms of Service. Step 2: Recreate any flows and forms from your previous provider in Klaviyo This is an important step to ensure that you have all relevant information in your Klaviyo account, prior to your current SMS platform account becoming inaccessible.Keep in mind that all flows, with the exception of the welcome flow

5484
P
Active Contributor I
stephen.trumble
stephen.trumbleKlaviyo Alum
published in Marketing
Introducing Klaviyo AI

Hey Klaviyo Community! We are proud to Introduce Klaviyo AI: Your guide to smarter digital relationships. Klaviyo AI does the thinking and heavy lifting for you, so you can:More accurately predict what customers want (and when)  Work faster and smarter, without all the manual work Put optimization on autopilot  …all so you can drive more revenue for your businessNew Product Features:Segments AI: Describe the people you want to reach and Klaviyo will create a segment for you. Email AI: Type your goals and Klaviyo will design an on-brand email section in seconds.Forms display optimization: AI tests multiple versions of your form to find the highest- converting display time.Learn more* Features available globally (in English only), for paid accounts Did you miss the Klaviyo AI webinar?Not to worry, we have a recording of the event for you to watch here!  Ready to get started with Klaviyo AI? Login to your account today to start exploring how Klaviyo AI can help you work smarter on the way

8465
tonystanhope
Partner
S
Contributor I
scopertaContributor I
asked in Marketing
Does Klaviyo automatically remove duplicate profiles when combining lists?

hi all - quick question for you: When combining a few different lists into one list - whether it's manually uploading them or just adding them to a campaign - does klaviyo automatically remove duplicates?

74416
T
Contributor I
Julie Hayes
Julie HayesKlaviyo Alum
published in Marketing
Engaged SegmentsTutorial

Sending to engaged customers is crucial to being a successful email marketer. We recommend breaking up your Klaviyo subscribers into 30-, 60-, and 90-day engagement groups. If you send daily, we recommend using a 30-day engaged criteria (using opened or clicked email). If you plan to send to subscribers weekly or monthly, extend the timeframe for opens and clicks to 60 or 90 days.Monitor your open rates using the engagement report.  

870222
David To
Klaviyo Employee
J
Contributor I
jelgieContributor I
asked in Marketing
How can you sync lists with Google Ads customer match automatically?

Is there a way to do this? Thank you!

532820
D
Contributor IV
Anna McCarthy
Klaviyo Employee
Anna McCarthyKlaviyo Employee
published in Marketing
Email template tutorials by Anna McCarthyTutorial

Hello Community!I hope the posts and the walkthrough tutorial videos I’ve provided were helpful. If you haven’t had a chance or may have missed one of them, don’t worry! I’ve included all of my posts below in the order they were released starting with Klaviyo’s New Template Editor versus the Classic Template Editor post. 

10730
Anna McCarthy
Klaviyo Employee
N
Contributor IV
NikkiContributor IV
asked in Marketing
Back In Stock Notification for only one Shopify Location

We have back in stock notifications set up with our Shopify store but we have multiple store locations where inventory is tracked. We have an Online store (where online orders are fulfilled) and a retail store where inventory is separated for retail. I noticed that when we marked a product in stock at our retail location (that we didn’t want to restock at our online location) a customer was alerted. (They went to the product page and it was still listed as sold out). Is there a way I can only alert people when something is restocked at our online store location. I imagine this can be a dynamic event variable on the product detail in the code.  For example, similar to variant URL (below) there could be one for “Location”. Thanks so much for your help! :)Variant URL {% catalog event.VariantId integration='shopify' %}{{ catalog_item.url }}?variant={{ catalog_item.variant.id }}{% endcatalog %}

160922
U
Contributor I
H
Contributor I
HelenRContributor I
asked in Marketing
Which is best, a pop up or embeded form?

I have created a free pdf that I want to offer as an email sign up incentive on a blog post, initially I was thinking about using an embedded form, however after some research it would appear that these potentially have low sign up rates so I was considering a page specific pop up. With either route which is the best way to set up the flow that would trigger the pdf being sent to them?TIA 

183
TimMartinHarvey
Problem Solver III
N
Contributor III
nynketomorrowmen11Contributor III
asked in Marketing
Matchrate in Google Ads very low

I have synchronized Klaviyo audiences with Google Ads for better targeting, but I see that the match rate is only 10-15%. Does anyone have experiences with this and a solution to increase the match rate?

40
N
Contributor III
R
Contributor I
ryanevContributor I
posted in Marketing
Feature Request: Dynamic Sender Email Address

We would like the ability to send emails from a dynamic sender email address, instead of having a fixed from address per flow / campaign.Our use case is we want to send an email that appears as if it’s coming from a customer profile’s assigned account sales rep’s email address vs. a generic marketing email address.Ideally we would specify the assigned account sales rep in a custom field of a customer’s profile. And if the custom field is empty, the email would have a generic fallback from email address.This is how customer.io supports this functionality on their platform:Create Multiple From Addresses | Customer.io DocsHopefully Klaviyo can release similar functionality soon :)

3165
E
Klaviyo Employee
H
Contributor I
Hanibal LecterContributor I
posted in Marketing
Still NO textarea input field?

Hi thereIt's amazing: Klaviyo has many good features, but it doesn't have a textarea input field. Imagine you have to enter more than two words in a form field, the description of a problem, for example. You'll go crazy if it's all on one line. Please Klaviyo engineers, finally give us a textarea input field! Thank you! Hanibal Lecter

48813
T
Contributor I
G
Contributor I
goalcrazyContributor I
asked in Marketing
How to stop a bot from joining my email list 100s of times per day

Hello, tow week ago I started getting 100s of spam emails joining my newsletter per hour. It seems to be the same person… the email address starts with the same name with then a string of numbers and letters. They literally join my email list several times per minute! They have added over 8000 emails to my list in just a couple weeks. I have surpassed all of them, and now turned on double authentication when someone joins my list. But is there any other way to stop this? Has anyone else had this happen? Thanks, Jason V.

54511
O
Contributor II
V
Contributor I
Vlad SokovContributor I
asked in Marketing
Why is Get Catalog Categories returning an empty array via API?

Hi everyone,I previously created a catalog using this guide, formatting the data in JSON.Here’s an example of a first product in my custom feed:{ "id": 322442, "title": "Bench", "description": "Bench", "link": "https://sample-url.com/bench", "price": "50.0", "categories": ["Test"], "image_link": "https://sample-url.com/files/8/288/2/326092/640x640.jpg", "inventory_quantity": 9, "sku": "BENCH123"}All products were successfully synced.The API Get Catalog Items returns the list of items as expected.Here’s an example of one of the items in the array:{ "type": "catalog-item", "id": "$custom:::$default:::322442", "attributes": { "external_id": "322442", "title": "Bench", "description": "Bench", "price": 50.0, "url": "https://sample-url.com/bench", "image_full_url": "sample-url.com/files/8/288/2/326092/640x640.jpg", "image_thumbnail_url": "sample-url.com/files/8/288/2/326092/640x640.jpg", "images": [], "custom_metadata": {}, "published": true, "cre

554
M
Problem Solver I
D
Contributor I
dennygoosensenContributor I
asked in Marketing
Custom html template with dynamic product content

We use Klaviyo with a custom HTML template.We’ve created several universal blocks, including a product block that contains the product name, price, button (with URL), and image.Now, I want to create a universal block for use in flows — for example, a “next best product” block. I want the product title, price, URL, and image to be loaded dynamically based on the customer receiving the email. For one customer this might be Product A, and for another it could be Product B.We use WooCommerce and the product catalog is connected.Does anyone have any idea how this can be done?See screenshot for what I tried. 

939
D
Contributor I
A
Contributor I
Aiman IqbalContributor I
asked in Marketing
How Can I Automatically Enforce a 1:1 Aspect Ratio for Product Images in Dynamic and Static Product Blocks?

The product images on my website have varying aspect ratios—some are 1:1 while others are 2:3. When using product blocks, whether dynamic or static, is there a way to automatically enforce a 1:1 aspect ratio for all displayed images?

696
D
Partner
L
Contributor I
Lonny JarrettContributor I
asked in Marketing
Uploadingmy customer list

I’ve been using midmimi for years for email marketing and they were bought by godaddy who is doing just a miserable job of implementation and support. Because one of my 5 web business is a t shopify Id like to integrate Klaviyo. I want to upload my entire database so I can send occasional newsletters to my 20K+ list. Will Klavio handle this size and allow me to send a campaign to all my customers? Thank you!

181
bluesnapper
Partner
E
Contributor II
embalmskincareContributor II
asked in Marketing
How to create a segment based on property value that hasn't been collected yet?

How do I create a segment for those whose birthday/birthdate is missing?When I select Properties about someone and then select birthdate it doesn't give me any option to say "birthdate missing from profile".I want to send an email to those who haven’t entered their birthday /birthdate yet but I can’t seem  select anything suitable to create the segment.

56010
K
Contributor I
D
Contributor II
drmaryanndiorioContributor II
asked in Marketing
Problem Dragging and Dropping Section to Desired Location in Email

Hello,I am creating a newsletter in which I am attempting to drag and drop both a section and columns. While I am able to drag and drop, the resulting section does not drop at the place where I placed my cursor but at another place in the newsletter. When I try to drag the section to the desired spot, it reverts to its original position. Please advise.Thank you.MaryAnn 

495
D
Contributor II
H
Contributor I
holathebeachContributor I
asked in Marketing
My abandoned flow not working, have i done something wrong with Trigger ?

Hey Everyone, i have setup my Abandoned Cart Flow for new customer in specific collection like this. So many passed, this flow dont working, and dont sent email to anyone.If anyone know this problem, please help meThanks for read!

234
H
Contributor I
G
Contributor III
GaelleContributor III
asked in Marketing
skipped unsuppressed profiles

I have a few questions regarding suppression behaviour in Klaviyo:Yesterday, I mistakenly bulk-suppressed a group of contacts. I immediately reversed the action by unsuppressing them. These profiles now appear as Subscribed in Klaviyo.However, when I sent a campaign this mornin, these contacts were skipped, even though they were technically eligible. Is anyone able to tell me what happened? Is there a delay after unsuppressing contacts before they’re considered fully eligible to receive campaigns? Do previously suppressed contacts require any further action before Klaviyo treats them as truly “active” again? Is there a way to manually verify that a previously suppressed profile is now fully eligible for email campaigns?I went into my ’skipped’ emails in my campaign report and ‘resend’ each of them individually. (700). However, while I can check each of these recipients one by one and now see that they finally received and sometimes ‘opened’ the email I just resent, they still appear in

284
G
Contributor III
S
Problem Solver I
SemMobProblem Solver I
asked in Marketing
Tracking your A/B tests

Hi there, I am optimizing my campaigns with A/B testing different variables. I would like to track my results. So I am wondering if somebody has a template where I can put all the necessary information to track my experiments. At this moment I am thinking about these metrics. What do you guys think of this? Campaign Name Week Segment(s) Variation Variable Metric Successfull Deliveries Open Rate CTR Order Value

2612
C
Contributor I
Terms & Conditions

Links & Resources

Platforms

Partners

Useful Things

About

  • Terms and Privacy |
    © 2024 Klaviyo All rights reserved. Klaviyo and the Klaviyo logo are trademarks or registered trademarks of Klaviyo, Inc. or its affiliates.