Strategic advice

Your welcome flow has a coupon. Great. But what happens to the subscribers who go through it and still don't buy?They roll into your regular weekly campaigns. No more incentive. Nothing.Here's a genius setup I recently implemented for a client using Klaviyo's Show/Hide logic. Easier than it sounds, I promise. Every few campaigns, non-buyers see a coupon code block. Buyers don't see it at all. Same email, different experience.The condition is simple: if a "First Order" date is not set on their profile, show the coupon.To make that work you need to be collecting the First Order date in your Post Purchase flow. If you're not doing that yet, add an update profile property action to the flow to collect that data going forward and do a one-time CSV import to backfill existing purchasers.Set up and save the coupon code block and drag it into any campaign. Make sure you've added enough codes to cover the entire campaign's recipients as the campaign will generate codes for the number of all rec

How to exclude active subscribers from flows? Those who are the current subscribers of a product.What is the exact profile filter?I am using ‘Recharge’ to manage subscription. Any method to not send flow emails to the product subscribers? 

I moved my business away from the discounting method for a long time now. For me if customers are buying purely on price. That's a failure on my side. A small business so much more to offer than sales/promotions. That's not how I run my business. I do believe in personalisation. I recently created cycles incorporating products based on both personal experience & from customers. It's give a more clearer direction to the business. Because now your targeting the right people. People whom are actually interested & not just active time wasters.

Hi everyone,The goal is to use time delays to update of the child age profile from the point they enter. E.g. my child’s age was entered as 3 weeks. 7 days later the property updates to 4 weeks. 7 days later the property updates to 5 weeks, etcAnd also allowing the ages of multiple children to be tracked and all up to the age of 4. The flow we’ve started with only does one child age and is so large it can barely load. Does anyone have any suggestions or work arounds for this? Truly appreciate any help. 

I have been trying to have less steps of suppressing profiles and I’m trying to streamline this.  I have John Doe list of bots? maybe, that keep creating profiles in Klaviyo.  I want to setup a flow that supresses these so I don’t have to keep going in and doing this.  This list is already to 150 so I don’t know how to solve this problem.  Please help 😭 

Hi Everyone,I wanted to have a conversation about spam attacks on one of our stores which has been happening more frequently in the last 2 months. We’ve had our deliverability rates impacted and even our active profile count has increased which has impacted billing.Support did help us with removing the profiles but this happens after the issue has happened and the damage has been done.Has anyone else faced this and can give us a hand?  Thank you,Anna

Hi all, We are running into an issue with the Browse Abandonment Flow and could really use some suggestions for those who have faced something similar before. The flow is currently showing a 13% bounce rate over 30 days, which seems unusually high and impacting our wider delivery scores.I’ve already gone through the usual checks for list hygiene, content, and flow settings — but nothing has stood out as the obvious cause. I also turned on Smart Sending to see if that made a difference, but unfortunately it didn’t.Has anyone experienced something similar, or are there other areas you’d recommend looking into? We do have a dedicated sending domain already done

There are some Klaviyo features that quietly do a lot of work once you start using them well, but they do not always get the same attention.So this week’s community question:What do you think is the most underrated Klaviyo feature and why?It could be:a feature you use all the time that deserves more love something simple that made a big difference once you figured it out a tool newer users tend to overlook a “small” capability that punches above its weightIf you want, share:how you use it what problem it solves any tips or gotchas other people should know 

We have a large databased of both retail and trade customers.We implemented Klaviyo recently, so bulk uploaded a lot of contacts, so we don’t have solid consent tracked as some older systems have been retired. Most of the new customers who are created in Klaviyo comes via an API from our ERP system. These profiles are automatically been subscribed to Email and SMS (without express cosent). The remaning profiles are being added from Shopify where consent for a general ‘subscribe to marketing’ is ticked. This is again subscribing to both channels. I see huge risks here and want to remediate the current list, and fix up the process for new profiles.My plan of action for REMEDIATION of current data is;1. unsubscribe all profiles from SMS 2. for the profiles we cannot prove express consent for email, we launch a ‘confirm preferences’ campaign -> Email with button to Landing Page where customer can click to confirm Email subscribe and SMS subscribe 3. If they click EMail subscribe they ar

I want to create a Product recommendation flow as follows:Set-up: Client places order - wait 1 year.If order included product from category X, send her email.Within that email : “Because you liked X “ (the product she bought) > show itemFollow below with: “We think you’ll love these:” (similar products from new collection)Question: If client bought items from category X, Y and Z, how can I apply a filter so that I only show the product(s) from Category X that she bought and exclude products from other categories?Example: She bought a bikini and a one-piece swimsuit, but I only want to recommend new one-piece swimsuits based on her previous purchase. I’ll send her a separate email for bikinis later… I need to only show the one-piece(s) that she bought.

Hi Everyone,we are on shopify and klaviyo and are running into an issue and trying to find out how to fix it. We have an auto add to cart for a 10 year warranty on shopify site, when our clients abandon the cart or checkout they get an email with the 10 year warranty in there. Is there a way to exclude products from displaying in dynamic blocks in klaviyo? we just want to show the product and not the warranty that they left in the cart. Please let me know if anyone has any ideas on how to do this.

I previously used custom code inside a text block to exclude tagged products in Shopify from Abandoned Checkout flows (thanks to Joseph Hsieh for the original inspiration).I’m now using Klaviyo’s newer HTML block for the same functionality.I wanted to preserve:excluding tagged products in Shopify from Abandoned Checkout emails skipping the email if a product sells out before the first email sends inheriting the template’s global styleHere’s the code to copy into the HTML block: <div style="padding:20px;">  {% for item in event.extra.line_items %}    {% if not 'ac_exclude' in item.product.tags %}      {% catalog item.product_id unpublished="cancel" %}        <div style="padding:20px 40px;">          <div style="text-align:center; margin:0 0 15px 0;">            <a href="{{ event.extra.responsive_checkout_url }}">              <img                style="width:300px; max-width:100%; display:block; margin:0 auto;"                src="{% if item.product.variant.im

We have back in stock notifications set up with our Shopify store but we have multiple store locations where inventory is tracked. We have an Online store (where online orders are fulfilled) and many retail stores where inventory is separated for retail. I noticed that when we marked a product in stock at our retail location, or just simply transfer stock between retail locations, (that isn’t restocked at our online location) a customer was alerted. (They went to the product page and it was still listed as sold out). Is there a way I can only alert people when something is restocked at our online store location? 

Hi, we are moving our e-commerce businesses away from WooCommerce and using custom integration and wordpress checkout. How do I figured out what API calls I need to setup for all of the different transactional emails and customer interactions as well as “abandoned cart” etc emails and how to customize them using custom API calls since we won’t be able to use the WooCommerce integration? Hopefully that makes sense.

This is a curated index of the best articles and guides written by Klaviyo Community Champions — practitioners sharing what actually works from their own accounts and client experience. Organized by theme. 📥 List growth & acquisitionHow to Organically Grow Your List from Nothing — Jul 2022 Opt-in opportunities beyond the popup, common mistakes with popup timing and triggers, and why your list is your lifeline. 10 effective strategies to build your list before Cyber Weekend — Sep 2023 Pre-BFCM list building tactics — referrals, co-marketing, form optimization — that apply year-round. From sign-ups to superfans: nurturing new subscribers for long-term engagement — Jan 2025 How to turn new subscribers into loyal customers through the early stages of the relationship, beyond just the welcome series.💌 Email strategy & copywritingHow to create an effective welcome flow — Mar 2023 Structure, timing, and content for a welcome series that converts — from a champion who's built dozens