Erica Liu Williams, founder and CEO of gr8nola joins us to talk influencer marketing, moving from farmer's markets to Google, and how she turned a fun diet idea into a successful food brand that is in over 100 stores. Oh, and how she got Halle Berry to feature gr8nola on social!
We speak specifically about the initial challenges that brands face in terms of distribution and initial marketing strategy without an abundant budget. The micro-influencer strategy is easy, and isn't always a success, but Erica highlights how important it is to make sure your finding influencers that are talking to YOUR desired audience.
Separately, being in the health food business, normally Black Friday/Cyber Monday aren't your biggest time of year. Erica speaks about how instead of getting caught up in the BFCM madness she focused on the new year to make sure she had new products available for those going through New Years resolutions.
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The Klaviyo Podcast is a way for marketers to learn email marketing, sms marketing, and ecommerce marketing from industry experts and peers. These should provide insights on how to increase your email marketing revenue, increase conversion rates, improve open rates, and generally provide email marketing best practices.