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Your marketing campaign isn’t complete without analytics.In today’s data-driven marketplace, 90% of enterprise-level organizations say that information and analytics are critical components of effective marketing strategies. And one of the most effective ways to gather this data is through A/B testing.A/B testing allows you to compare two different versions of a piece of marketing so you can understand which variations of your emails, landing pages, website forms, and SMS messages resonate most with your audience.And now, AI can make this process even more insightful—and efficient.AI-powered A/B testing not only helps you direct your audience to the best-performing content—it also calculates the statistical significance of your test results and provides you with win percentage estimates. And, it sends the winning version to your subscribers automatically.Considering 32% of marketers want to use AI for testing and optimization in the future, now is the time to get acquainted with everyt
Join the Klaviyo community in a fireside chat on October 9th, 2024 @ 12:00 PM EST, as we talk to Kelly O’Connell, Founder & CEO of Lighthouse Keepers Pantry, about her journey from working with Martha Stewart and Ree Drummond to launching her own gourmet food line and cafe. Learn first hand how Kelly brings her brand to life and tells her story consistently across multiple channels. Register Here Kelly O’Connell is a Cape Cod native who spent nearly two decades in New York City. She graduated from the Fashion Institute of Technology and spent her career managing product development and marketing for lifestyle brands such as Martha Stewart, The Pioneer Woman and Weight Watchers. In 2021, Kelly launched the Lighthouse Keeper’s brand of gourmet foods and opened a café and gourmet shop in the heart of her hometown of Yarmouthport with her business partner, Greg Bilezikian called Lighthouse Keeper’s Pantry.To kick off this fireside chat we had a few questions for Kelly to help the commu
Are you ready to dominate this year's Black Friday Cyber Monday (BFCM) weekend like never before? Join us as we gear up for the ultimate holiday marketing event! 🌟 Introducing the Klaviyo Community BFCM Challenge! 🌟 📅 Leading up to the big BFCM weekend, we've prepared a series of 6 challenges specially crafted to supercharge your holiday marketing preparations. These challenges are designed to help you stay ahead of the game, fine-tune your strategies, collaborate and support your peers and give you the opportunity to win $150 gift card to a Klaviyo Customer!How to Enter: Eligible entrants can enter the Contest by visiting any of the 6 challenge posts (posts titled: Community BFCM Challenge: and linked below) and responding with your strategy to the challenge in the comment section as your “entry”. Entries into multiple Challenges is encouraged but entrants may only win 1 challenge. As a participant, your Entry must fully meet all Contest requirements, as specified in the Terms &
Hey Klaviyo Community!With Black Friday and Cyber Monday just around the corner, it’s time to focus on one of the most critical aspects of your messaging—conversions. We want to hear your best strategies for turning visitors into buyers during this high-stakes shopping season.Challenge: Increase conversionsObjective: Share your most effective tactics for increasing conversions during Black Friday and Cyber Monday.How to Participate:Think: Reflect on the techniques that have worked best for you in the past or come up with a new strategy that you plan to test this year. Share: Post your conversion-boosting tactic in the comments below. This could be anything from optimizing landing pages, using social proof, offering limited-time deals, or creating a sense of urgency. Engage: Explore other members' tactics, give a “like” to your favorites, and discuss the potential impact of these strategies on your campaigns.Prize: The top 3 strategies with the most engagement (likes) will be evaluated
Hey Klaviyo Community!This Black Friday and Cyber Monday, it's time to put Klaviyo’s latest features to the test! We want to see how you're using these new tools to enhance your marketing campaigns and drive results.Challenge: Unleash the Power of New FeaturesObjective: Share how you’ve utilized one of Klaviyo’s new features (released in 2024) in your Black Friday and Cyber Monday campaigns.How to Participate:Explore: Dive into Klaviyo’s latest features, such as advanced automation, new AI capabilities, enhanced segmentation, or any other recent updates. Implement: Put one of these new features to work in your campaign. Share: Post your experience in the comments below. Describe the feature you used, how you implemented it, and the impact it had on your campaign. Engage: Browse through other members' submissions, give a thumbs up to your favorites, and share insights on how you might use these features in your own campaigns.Prize: The top 3 entries with the most engagement (likes) will
Hey Klaviyo Community!With Black Friday and Cyber Monday on the horizon, it’s the perfect time to harness the power of Klaviyo AI to enhance your marketing strategies. We want to see how you’re using Klaviyo AI to create smart, impactful campaigns that drive results.Challenge: Create with Klaviyo AIObjective: Share your most creative use of Klaviyo AI to optimize your marketing efforts for Black Friday and Cyber Monday.How to Participate:Think: Reflect on how you’ve leveraged Klaviyo AI—whether it’s for predictive analytics, personalized content generation, optimized send times, or something else entirely. Share: Post your AI-driven strategy in the comments below. Explain how you used Klaviyo AI, the impact it had on your campaigns, and why it’s a game-changer for your brand. Engage: Check out other members' strategies, give a “like” to your favorites, and dive into discussions to share insights and experiences!Prize: The top 3 AI strategies with the highest engagement (likes and comme
Hey Klaviyo Community!This Black Friday and Cyber Monday, let's elevate our personalization game! We want to see your most creative and effective strategies for delivering hyper-personalized experiences to your customers.Challenge: Hyper-Personalization HackObjective: Share your best strategies for hyper-personalization that creates a truly tailored experience for your customers.How to Participate:Think: Reflect on a personalization technique that has made a significant impact in your marketing efforts. Consider strategies that go beyond the basics, making customers feel like the message was crafted just for them. Share: Post your hack in the comments below. This could involve leveraging customer data in unique ways, creating dynamic content, or implementing a personalization strategy that has worked wonders for your brand. Engage: Explore other members' hacks, give a thumbs up to your favorites, and join the conversation to exchange ideas and insights!Prize: The top 3 hacks with the m
Hey Klaviyo Community!Black Friday and Cyber Monday are around the corner, and we're excited to see your creativity in action! One of this year's challenges is all about supercharging your email & SMS list growth.Challenge: Quick Win for List GrowthObjective: Share your best tips and strategies for rapid email & SMS list growth. How to Participate:Think: Reflect on your experience and consider a unique, quick, actionable tip or strategy that has helped you grow your email & SMS list rapidly. Share: Post your strategy in the comments below. It could be a pop-up idea, a social media strategy, an incentive or discount for sign-ups, or any other quick win. Engage: Read through other members' tips and give a thumbs up to the ones you find most valuable. Feel free to ask questions and start discussions!Prize: The top 3 strategies from each challenge with the most engagement (likes) will be evaluated to win a $150 gift card from a Klaviyo Customer! Terms and conditions apply.Deadl
Hey Klaviyo Community!With Black Friday and Cyber Monday approaching, it's the perfect time to fine-tune your omnichannel strategies. Seamlessly integrating multiple channels can enhance customer experience and drive sales, and we want to see your best ideas!Challenge: Quick Omnichannel StrategyObjective: Share a unique and impactful omnichannel strategy that you will be implementing this year for BFCM.How to Participate:Think: Reflect on your omnichannel marketing experiences and come up with a strategy that has worked well for you or that you think could make a big impact. Share: Post your strategy in the comments below. This could involve coordinating messages across email, SMS, social media, and other channels, or any other quick win for a cohesive omnichannel approach. Engage: Browse through other members’ strategies, give a “like” to your favorites, and join the conversation to exchange tips and insights!Prize: The top 3 strategies with the highest engagement (likes) will be eval
Let me explain more.We live in a competitive world where people constantly love to say that the “next big thing is it” and that “Facebook is dead” or “E-Mail Marketing is dead” or “SMS Marketing is dead”. However, I’d love to know what you guys have been reading, discussing and seeing, on what’s been happening within this area.PS- I’m a genuinely curious person that loves to hear others opinions :D please share
Hello Klaviyo Community! Let’s address the elephant in the room (industry): Privacy changes. We’re all talking about them, but are any of us really sure how to combat them? Luckily, I’m here to share some tips and tricks that will can help my fellow Community members how to overcome the challenges their brands may face as third-party data and cookies become a thing of the past. Why zero-party data can help brands combat the privacy changes Customers demand more personalized shopping experiences, but are also clamping down on the data they are willing to share; this makes creating personalized experiences difficult for brands. The secret to navigating privacy changes is zero-party data.Zero-party data is data that a customer freely shares with a brand, and it is becoming increasingly important as the e-commerce industry moves away from third-party data and cookies. Brands that collect zero-party data will be able to create personalized experiences that shoppers demand which will also
Welcome to the latest update from the Klaviyo Community Allstars! We're here to highlight the outstanding collaboration and support shown by our top members each month. Our community is a place for valuable insights, technical expertise, and collaboration opportunities. We want to thank each member for their contributions.🎉 Let's shine a spotlight on the top performers from April, who set the standard for excellence in our community. Join us in celebrating their success and let it inspire us all! 🎉🚨 Our top contributor: 🚨 🏆 Our top 5 contributors: 🏆 Checkout some of the top 5’s best answer contributions to the community: You might wonder, "How can I become a Klaviyo Community Allstar?" Well, there are many ways to earn points, from starting discussions and offering helpful advice to receiving likes and providing thoughtful solutions to others' questions.As you accumulate points, you'll rise through the ranks, unlock badges, and even secure a place on the leaderboard!
Hi!Could you please provide more information on whether an individual Upwork freelancer could become a partner of Klaviyo (and join that program)?Regards, Andrii.
Posting this as a PSA for anyone else who runs across this issue in the future and (fingers crossed) generate some momentum for the Klaviyo eng team to make an update for this edge case. TLDR: Linking to Costco’s website via a Klaviyo email campaign does not work unless you disable the global account setting “Email to website tracking” because of some Costco server-side security.That setting can be disabled by going to Settings > Email > Attribution.Longer version:I went to send an email about a new product we have listed on Costco.com but repeatedly got server errors on Costco’s site when I tested the link out of Klaviyo. This was with the campaign UTM tracking disabled (this will be important in a second).From Klaviyo, the Costco link is appended the following URL parameter from our account: ?_kx=ABCDEFGHIJKLMNOP%3D%3D.UHFmv9 . This is added because the global account setting "Email to website tracking" is enabled.This URL, while correct, causes an error on the Costco servers.
Hi Community! You’ve made it to the other side of the BFCM hustle and the holiday gifting season. As we roll into 2024, how do you architect a marketing strategy to help your business grow? It's time to decipher the secrets of success for the upcoming year. This article will shed light on best practices that are most relevant now and help you identify what levers will be most impactful for your brand so you can grow profitably and sustainably. Brands that succeed in 2024 will focus on customer retention, co-marketing with partners, and integrating people and numbers. It Starts With an Audit Take stock of your marketing successes and failures in 2023. Pay close attention to stress points like BFCM and other special promotions. Where did your marketing endeavors throw curveballs at your customer service team? Find out when they had a high volume of customer complaints, requests for help, and returns. Those signals should inform your marketing. When things “break down” for the customer,
The Black Friday and Cyber Monday (BFCM) shopping extravaganza demands meticulous planning and execution to deliver successful campaigns. However, the story doesn't end with the last click. As the year draws to a close, businesses are presented with a valuable opportunity to explore and refine their strategies, ensuring sustained success beyond the BFCM rush. Let's dive into how to review key BFCM data and use it to power your marketing communication after the holiday season. Data Analysis: Let's begin by digging into the data. It is important to understand customer behavior during the BFCM period. Key metrics to analyze include: open rates, click rates, conversion rates, and revenue generated from your email campaigns. It is essential to ask specific questions to gain deeper insights into your performance. Here are some questions to help guide your data review.Open rates: What was the overall open rate for the BFCM email campaigns? How did open rates compare to previous campaigns or
Hello everyoneMy name is Ameenah and I’m a community manager transitioning into email copywriting and marketing.I’m a total newbie in this field and I would appreciate any useful pointers.Thank youuu
Join the Klaviyo Community's Black Friday Cyber Monday monthly challenge and gear up for the ultimate weekend of holiday marketing! We're thrilled to present a series of exciting challenges each month leading up to BFCM, designed to supercharge your preparation. By actively participating in these challenges, engaging with fellow members by providing feedback and likes, you'll earn valuable points along the way.🏆Prizes to be won!🏆At the conclusion of the BFCM challenge, November 24th 2023, we'll reward our top 3 participants with an exclusive opportunity to receive:a personalized one-on-one account audit session with a Klaviyo expert. invitation to join one of our highly sought-after community Superuser group virtual meetups.Get ready to unlock your full potential, gain valuable insights, and network with the best in the industry. Join us in the Klaviyo Community's Black Friday Cyber Monday monthly challenge and let's power up your BFCM success together! Your first challenge should y
