Share your learnings, ideas or tips with others!
Hi Community! I’ve recently taken on a few new clients and have been focused on growing their lists with limited starting resources, so I just wanted to share some of my tried and true tactics to help boost that growth spurt! Let’s dive in. Opt-in Opportunities First and foremost, I always tell customers to start at the bottom of the sales funnel and work their way up. This holds true for ads, websites, and even email. For email, I would encourage new clients to make sure they are giving customers every opportunity to opt in. This includes opt-ins during checkout, back-in-stock notifications, and SMS. In my experience, I personally think collecting SMS opt-in right away is a good thing, even if you're not planning on using SMS in the immediate future. SMS requires some more legal hoops to jump through so it takes a little longer to collect those opt-ins, which means if you want to see growth, you’ve got to get started now! Keep Them Hooked Besides Opt-in opportunities, you should uti
Dennis Mistrioty, co-founder and CEO of Batch by www.wisconsinhempscientific.com, joins us on the podcast to talk about evaluating Black Friday/Cyber Monday and how to keep the foot on the gas through the holidays and new year. We focus on how to market products as gifts, using smaller items (both size and cost) to incentive last minute purchases or add ons to an already larger order. "Throughout the rest of the holidays our main focus is making sure we have 'ready to gift' items." The focus on making products gift ready and marketing less for self-purchases is something that a lot of brands should be focusing on over the next few weeks. Are you batching your products into gift items? If so what’s working?Our other podcast episodes feature a blend of customers and partners who give their advice, tell their stories, and share their experiences with Klaviyo. Learn how to make your email performance stronger by tuning in to our Growth Podcast on your preferred streaming platform:Apple Po
Hi all! What a great time we had together for our Superuser quarterly networking and strategy session yesterday! We shared 17+ exclusive strategies, tips and resources for a successful Q4 planning for our most engaged members of the Community! For this quarter’s meeting, we discussed strategies Klaviyo CSMs recommend for how to best prep for:The month of BFCM Cyber Weekend Year-end holiday marketingThank you to all who attended, loved hearing your Q4 BFCM launch and year-end holiday marketing strategies, especially from @retention , @stem , and @KatherineB ! Our Superuser attendees will receive the deck from our meeting so they can further research and utilize our exclusive tips and resources to best prepare for the upcoming quarter! Eager to attend these events in the future? You can qualify for events like these by becoming engaged members in the Community, aka Superusers! To became a Superuser you need to engage with at least 15 topics or provide 5 best answers in one quarter!
Upgrade your personalization in Klaviyo Templates: By now, I think we've all mastered the "Hello {First Name}" personalization feature on Klaviyo. It's always funny when it's sometimes implemented wrong and you literally see the word "First Name" in the email. I think it's time to upgrade personalization beyond just "First Name." Looking through dozens of Klaviyo accounts by now, one of the most powerful but underutilized feature of Klaviyo is the Show/Hide logic block in templates. The Show/Hide logic let's you show or hide a Block or Section of your template if it matches certain conditional logic. For example, imagine you're a Pet Toy Store, you may have a generic email like: "Hello John, thank you for joining tour Pets Toys Newsletter. We Love pets too, so we hope you find something here at our store that suits your pets' needs." A bit generic right? Now, imagine you have a custom property that defines what type of pet the subscriber has. With the Show/Hide block, you can have thre
Is it best to use a dedicated landing page app such as LeadPages or Unbounce along with Klaviyo? Which is the best and most cost-effective app? Thanks!
Hey Community, Brett here! It may be cliché saying, but where did the year go?! Somehow the holiday season is drawing near, and clients and consumers alike are all gearing up for the Black Friday Cyber Monday or BFCM frenzy. As someone who does all his clothes shopping for the year during this holiday weekend, I personally can’t wait! My wife thinks I’m crazy, but I love all the energy, promotions, and deals that brands put together for the “superbowl of ecommerce.” I make all my buying decisions based on which brands offer the best messaging and offers. True Classic I’m looking at you! While we all think of pricing cutting during BFCM, offering steep discounts may not be the right approach for your brand, or you may want to offset the margin compression with some other promotional ideas that increase your revenue. In this post, we'll explore five ideas that will help you stand out and drive engagement during BFCM, without heavily discounting your products. 1. Exclusive bundles and gi
Hi Community! I’m Ashley, one of the Klaviyo Community Champions here. Today, I am going to be sharing a how-to guide on creating a Black Friday Cyber Monday (BFCM) campaign calendar for the upcoming holiday season. Black Friday and Cyber Monday will be here before you know it, and many marketers have already finished laying the groundwork for a successful BFCM strategy for this year. Read on to learn how you can get started with planning your holiday campaign calendar! Build a strategy guided by your data Klaviyo is an excellent, unified data platform that gives marketers and business owners alike a clearer picture of their customer data. Whenever you are considering a new strategy, or looking to build a marketing campaign, it should always be guided by the data you have collected from your customers. Long before the holiday season, it is important to set yourself up for success by performing the following actions in the months leading up to BFCM: Determine your Smart Send Time Buil
It’s August, and if you haven’t started thinking about BFCM, (Black Friday Cyber Monday for the non-initiates) yet, then this article is for YOU. BFCM season means that customers are expecting something special. However, with so many paths to take, how do you know what offers will work and which ones will drive the most revenue for you? The types of offers to try There are several types of offers to choose from, and 6 years running BFCM campaigns has taught me that you should have at least two different offers. For example, these can be separate Black Friday and Cyber Monday offers, a VIP offer vs. everyone-else offer, or a primary offer then a secondary offer for people who buy early. Here are some great examples of common offers: Storewide discount (this type of offer works well for everyone). Large discount on one item (this type of offer works best on “staple” items that appeal to everyone on your list). Tiered discount (this type of offer is more complicated for your customer
Our July Showcase email template example comes from Archipelago with a great Black Friday Cyber Monday sale template to help you supercharge your BFCM preparation.Here we can see that the email is short, punchy and has a coupon/sale related to Cyber Weekend. They used strong photography/graphics. Brands can design graphics externally, save them as images and upload them into the email template using an image block. Then create one or two large buttons with CTAs at the top/middle of email. You might be thinking that it's problematic to use all images in an email. However, it is fine to use an all image based email, just add alt text to all image blocks. One idea Archipelago used was to only have one big graphic that’s well designed, and just lead customers to click to the website -the less is more principle. Share your examples of graphic driven BFCM templates in the thread below!
If you really want to bring great results from your email marketing to make a positive impact on your business, you must:1) Focus on your list building methods:- Be it your website, landing pages, app, social networks, POS, etc. - building a quality productive list (aka double opt-in) is a key. If you believe that double opt-in strategy will impact your business because your list growth will be slow, then you’re wrong! Focus on quality, and not quantity. Period!- Don’t avoid securing your email capture forms across all your digital assets using captcha / real time email validation to safeguard your email programs. You never know when you’d become a victim of next bot attack like list bombing.2) Focus on your list housekeeping:- Keep it simple & smart in your targeting & segmentation by tightening the engagement criteria across your segments.- Stop sending emails to people who haven’t really engaged with your emails in the last 3 months. Take a step back and understand why they
Hey, y’all! I’m Gabrielle, and I’m here to share some strategies to help you get the most impact from segmenting your audience. Why segments matter Email marketing has come a long way since the days of generic mass emails that resemble a somewhat interesting ad, but aren’t specifically relevant to the product you want. Today, successful brands understand the importance of delivering targeted and relevant messages to their customers. Segmentation is one of the most effective strategies for achieving this personalization. After all, you chose to do your email marketing with Klaviyo for a reason! In this article, we'll explore the key segments that every brand needs. I’ll also introduce some of my personal favorite segments to help you better understand dynamics in your customer base. Segmentation is the holy grail of email marketing, as it allows brands to tailor their messages to different customer groups with precision. To make the most impact with segmentation, it's essential to ident
Hey folks, just wanted to give some feedback and thoughts on the new customer profile UI that is rolling out next week.There seems to be a lot of dead space on the page that could be better used for conveying information. As it is now, there is a bunch of blank area around the main details and even within them, while the activity log is crammed over into the side:Activity log was very helpful for me to see what emails certain profiles were getting, but now there’s a lot more scrolling I’ll have to do than with the old UI. For my use, it was generally one of the most important parts of seeing a profile, though I know that might not be the case for everyone. Still, I’d like to see if have more space, perhaps by condensing some of those dead spaces on the page. (Side note, seeing emails with their headlines was wayyyy more convenient than seeing by internal title for me. Could we get an option to switch?)The switch of metrics to another tab is fine, though that was generally the second mo
Community Allstars The Klaviyo community proudly cultivates an energetic and collaborative space. Here, members unite to exchange valuable knowledge, empower each other, and provide constructive input. We are immensely grateful for the remarkable contributions made by our community members. Let's join forces to celebrate the exceptional achievements of our top performers in June. Brace yourself to meet the stellar individuals who have truly illuminated our path! 🏆Our top contributor this month is @bluesnapper , also known as Andy Dawson from Blue Snapper Digital Marketing with 239 points! Andy’s contributions include creating 16 replies to help fellow members, receiving 15 likes and giving 9 likes. Andy also had 8 of his replies selected as the best answer that supported other members questions. Andy has truly demonstrated what it means to be a Klaviyo Community Allstar. Thank you for all of your efforts! 🏆Leaderboard:🥇 @bluesnapper (239 points)🥈 @Sumaya (109 points)🥉 @dgibbs (
This months community Showcase template comes to us from Verb. Summer sales are a big revenue driver for many brands. Verb’s template uses 2 different discounts/offerings while using 1 call to action for their customers. By keeping the call to action the same (to shop now) and offering a discount on specific items and a free product on purchases over $45, Verb was able to achieve high click through rates on their Summer sales campaign!-Does your brand use Summer sales to drive revenue?-What templates does your brand use with multiple discounts/offerings?-What is your strategy when using more than one discount? What business goals do you go after?-What success have you seen from using multiple discounts? Share your examples and ideas in the thread below!Join our Apparel & Accessories Group today!
In today's fast-paced digital world, effective marketing strategies can make or break a business's success. Two powerful tools that have gained immense popularity in recent years are SMS marketing and coupons. When combined with the robust capabilities of Klaviyo, these tools can supercharge your marketing efforts and drive impressive results. Let’s explore the best practices for utilizing SMS and coupons in Klaviyo, enabling you to unlock their full potential and achieve outstanding engagement and conversion rates. Building a Solid SMS Strategy: SMS marketing is a direct and personal way to reach your audience, ensuring high open and response rates. When implementing SMS campaigns in Klaviyo, consider the following best practices:Obtain Permission: Before sending SMS messages, ensure you have obtained explicit consent from your customers. Implementing a double opt-in process will ensure compliance with regulations and maintain a high-quality subscriber list. Segment Your Audience: Use
Hi everyone,Love that Klaviyo has put this together. I’ve used Klaviyo for the past 3 years but the last year I’ve really doubled down and spent more time in Klaviyo than any other software. I’m looking forward to helping others here as well as getting help. If you want to connect on twitter my handle is @jsappington Thanks!
Hi Community! I’m excited to share with you all today on how to take your welcome flow to the next level! One of the most important email flows you can create for your brand is the welcome flow. (Okay, the abandoned cart is right up there, as well, but still!) Think of it like the magic flying carpet of emails that is there to guide them along the wonderful path of purchasing with your brand. If you're currently sending just a single welcome/coupon email in your flow.... and then crickets after that - you're leaving a huge gap in your customer journey! Your welcome flow should be all about turning your brand-new prospect into a best friend. In this article, I'm going to break down the steps we take when building an effective welcome flow of emails. Understanding Your Ideal Customer This step is going to be either a fun one or put you on the struggle bus, but truly understanding what your ideal customer wants, hates, and feels is vital to a successful welcome flow. I highly recommend ta
At Klaviyo, we wholeheartedly embrace and foster a vibrant community, where members come together to share their valuable insights, uplift one another, and offer constructive feedback. We deeply appreciate the incredible contributions of our members. Let’s celebrate our outstanding contributors for the month of May. Get ready to meet our allstar members who have truly shone bright!🏆Introducing our exceptional contributor for this month, Don Gibbs ( @dgibbs ). Don has truly made an impact with an impressive score of 180 points! Don has shared their expertise by initiating 8 new topics and providing valuable insights through 10 replies. Furthermore, their contributions have resonated with our community, garnering 5 appreciative likes. We applaud Don for their outstanding performance and dedication in making our community thrive with their invaluable contributions. Congrats, Don!🏆 Leaderboard:🥇@dgibbs (180 points) 🥈@Stefan_TheFIbreCo. (79 points)🥉@nambirajanks (77 points)🥉@miran
So you have a new Klaviyo account, and you're ready to build your first flows. Where do you start? The most wonderful benefit of using flows is they automate your email marketing in response to an action, or lack of action, taken by your subscriber. First things first Although these emails are automated, that doesn’t mean you can treat this like a “set it and forget it” type of tool. You’ll need to refine your flows over time. This can look like: adjusting the content A/B testing subject lines switching out offers to find which ones have the best conversion rate. Each iteration will be a little stronger as you’ll learn new information about what your unique audience responds to most. Designing a flow can feel daunting at first. There’s the logic of the automation to configure, deciding if/when to use a conditional split, and the content of the emails to write and design. If you go into this process expecting a perfect multi-email series, you might end up delaying the launch of your fi
Hello Klaviyo community!Our May community Showcase comes to us from Billy Reid. This template uses two different CTAs. Sometimes using too many CTAs can cause confusion of what the main point of the email is, but this email utilizes more than one CTA well. By only advertising these two main CTAs with clear differences is a good tactic, rather than many different CTAs for similar products. -What templates does your brand use with multiple CTAs?-What is your strategy when using more than one CTA? What business goals do you go after?-What success have you seen from using multiple CTAs? Share your examples and ideas in the thread below!Join our Apparel & Accessories Group today!
