Strategic advice

There are some Klaviyo features that quietly do a lot of work once you start using them well, but they do not always get the same attention.So this week’s community question:What do you think is the most underrated Klaviyo feature and why?It could be:a feature you use all the time that deserves more love something simple that made a big difference once you figured it out a tool newer users tend to overlook a “small” capability that punches above its weightIf you want, share:how you use it what problem it solves any tips or gotchas other people should know 

We have a large databased of both retail and trade customers.We implemented Klaviyo recently, so bulk uploaded a lot of contacts, so we don’t have solid consent tracked as some older systems have been retired. Most of the new customers who are created in Klaviyo comes via an API from our ERP system. These profiles are automatically been subscribed to Email and SMS (without express cosent). The remaning profiles are being added from Shopify where consent for a general ‘subscribe to marketing’ is ticked. This is again subscribing to both channels. I see huge risks here and want to remediate the current list, and fix up the process for new profiles.My plan of action for REMEDIATION of current data is;1. unsubscribe all profiles from SMS 2. for the profiles we cannot prove express consent for email, we launch a ‘confirm preferences’ campaign -> Email with button to Landing Page where customer can click to confirm Email subscribe

I want to create a Product recommendation flow as follows:Set-up: Client places order - wait 1 year.If order included product from category X, send her email.Within that email : “Because you liked X “ (the product she bought) > show itemFollow below with: “We think you’ll love these:” (similar products from new collection)Question: If client bought items from category X, Y and Z, how can I apply a filter so that I only show the product(s) from Category X that she bought and exclude products from other categories?Example: She bought a bikini and a one-piece swimsuit, but I only want to recommend new one-piece swimsuits based on her previous purchase. I’ll send her a separate email for bikinis later… I need to only show the one-piece(s) that she bought.

Hi Everyone,we are on shopify and klaviyo and are running into an issue and trying to find out how to fix it. We have an auto add to cart for a 10 year warranty on shopify site, when our clients abandon the cart or checkout they get an email with the 10 year warranty in there. Is there a way to exclude products from displaying in dynamic blocks in klaviyo? we just want to show the product and not the warranty that they left in the cart. Please let me know if anyone has any ideas on how to do this.

I previously used custom code inside a text block to exclude tagged products in Shopify from Abandoned Checkout flows (thanks to Joseph Hsieh for the original inspiration).I’m now using Klaviyo’s newer HTML block for the same functionality.I wanted to preserve:excluding tagged products in Shopify from Abandoned Checkout emails skipping the email if a product sells out before the first email sends inheriting the template’s global styleHere’s the code to copy into the HTML block: <div style="padding:20px;">  {% for item in event.extra.line_items %}    {% if not 'ac_exclude' in item.product.tags %}      {% catalog item.product_id unpublished="cancel" %}        <div style="padding:20px 40px;">          <div style="text-align:center; margin:0 0 15px 0;">            <a href="{{ event.extra.responsive_checkout_url }}">              <img

We have back in stock notifications set up with our Shopify store but we have multiple store locations where inventory is tracked. We have an Online store (where online orders are fulfilled) and many retail stores where inventory is separated for retail. I noticed that when we marked a product in stock at our retail location, or just simply transfer stock between retail locations, (that isn’t restocked at our online location) a customer was alerted. (They went to the product page and it was still listed as sold out). Is there a way I can only alert people when something is restocked at our online store location? 

Hi, we are moving our e-commerce businesses away from WooCommerce and using custom integration and wordpress checkout. How do I figured out what API calls I need to setup for all of the different transactional emails and customer interactions as well as “abandoned cart” etc emails and how to customize them using custom API calls since we won’t be able to use the WooCommerce integration? Hopefully that makes sense.

This is a curated index of the best articles and guides written by Klaviyo Community Champions — practitioners sharing what actually works from their own accounts and client experience. Organized by theme. 📥 List growth & acquisitionHow to Organically Grow Your List from Nothing — Jul 2022 Opt-in opportunities beyond the popup, common mistakes with popup timing and triggers, and why your list is your lifeline. 10 effective strategies to build your list before Cyber Weekend — Sep 2023 Pre-BFCM list building tactics — referrals, co-marketing, form optimization — that apply year-round.

This post is a curated index of the best discussions, guides, and articles the community has to offer on flow, hand-picked for quality, relevance, and usefulness. Bookmark it and come back when you need it.💡 Advice & Best PracticesWelcome flowsWhat is one best practice for creating a high-performing welcome series? One of the most engaged threads in the community. Practitioners share what actually works in welcome flows, from structure to suppression strategy. Multiple Lead Magnets/Offers: How to set up lists and welcome series How to manage separate welcom

Hi there,Recently, I created some flows with some emails and tried to send them through as their tests; however, most of the emails' width are collapse. If anyone can advise me, it would be greatly appreciated.Thank you. Kind regards,ED2  

If you have prompts that have been working well for you in ChatGPT with the Klaviyo app, please share them there. Klaviyo has an article with some starter prompts, but looking to see if there's anything deeper from y'all email 🥷🏼's. 

Hi everyone,I’m looking for the most scalable architecture for a multi-brand setup within one Shopify store using Shopify Markets. We are expanding to 5 different brands with unique root domains (e.g., .se, .nl, .de, etc.) and I need to solve our automated transactional email strategy.I have a few specific questions regarding what is technically possible in Klaviyo in 2026: Multiple Branded Sending Domains: Is it possible to verify and use 5 different root domains for sending within a single Klaviyo account? Or are we strictly limited to one Branded Sending Domain (BSD)? Neutral Domain Strategy: If we are limited to one BSD (e.g., novaorders.com), can we reliably use Conditional Splits based on the Shopify Market Handle to swap out logos, languages, and "Reply-To" addresses for all 5 brands within the same flow?

Hi everyone,We are changing our CMS from Prestashop to ShopifySo far, I believe a sensible course of action would be:Migrate all historical sales data from PrestaShop to Shopify Connect Shopify to Klaviyo using the native integration In parallel with steps 1 and 2, clone our existing Klaviyo flows and adapt their triggers and conditions to the new Shopify metrics — keeping them in Draft status Verify that the historical data is fully available in Shopify and that the new integration is syncing correctly Activate the new flows and deactivate the old ones Disable the PrestaShop integration in KlaviyoDoes it make sense? Did I leave out any steps?Many thanks in advance