Show & Tell
Share your learnings, ideas or tips with others!
- 96 Topics
- 161 Replies
'23 marketing trends & networking recap session
Hi Community! Last week we had a great time getting together with some of our most engaged member of the Community, superusers, and Champions to network together and talk about marketing trends this year so our users can best align their brand’s strategies accordingly! It was great to hear from you all, especially @JessFosnough, @zoecccp, @cdetdi, @Omar, @Bobi N., @Ashley I., @Spark Bridge Digital LLC, @In the Inbox, @retention, & @chelsgrove ! A highlight for this event was hearing how each participant thought these trends were already showing up in marketing and how optimizing features like omnichannel and AI can promote further efficiency and personalization in marketing. @David To also shared some inside Klaviyo tips to help users in their Klaviyo account such as:Re-sending campaigns to non-openers hurts your deliverability Multi-step forms have a higher success rate than singular forms Simple segmentation vs complicated groupings yield he highest impact & much more! Fee
How to create an effective welcome flow
Hi Community! I’m excited to share with you all today on how to take your welcome flow to the next level! One of the most important email flows you can create for your brand is the welcome flow. (Okay, the abandoned cart is right up there, as well, but still!) Think of it like the magic flying carpet of emails that is there to guide them along the wonderful path of purchasing with your brand. If you're currently sending just a single welcome/coupon email in your flow.... and then crickets after that - you're leaving a huge gap in your customer journey! Your welcome flow should be all about turning your brand-new prospect into a best friend. In this article, I'm going to break down the steps we take when building an effective welcome flow of emails. Understanding Your Ideal Customer This step is going to be either a fun one or put you on the struggle bus, but truly understanding what your ideal customer wants, hates, and feels is vital to a successful welcome flow. I highly recommend ta
The value of converting Instagram followers to email subscribers for Shopify stores (3 years of data)
Hey folks!Since the privacy changes over the last couple of years have impacted ROAS on social ads, I've seen more questions about the ROI of social.I’ve also seen questions about get more value and driving more sales from your existing audience and customer base, especially in how to drive it through existing funnels (e.g. how to do more with less or what we already have).So I spent the last few months gathering data on Instagram for Shopify stores and now believe I have enough to share some findings. I plan to do the same for other social networks in the future.The TL;DRIt's still worth investing in Instagram, but spending on ads without a broader long-term strategy is harder to justify for most stores.Instead, you should be focused on converting your Instagram followers into subscribers (e.g., email or SMS). This allows you to consistently market to this audience long-term to better track, nurture and convert sales than you could with paid ads alone.Said another way: You own your em
Enrich Contact Profiles
Hello Community,As a data enthusiast, I love using technical flows to unlock the full potential of customer data. By leveraging the power of automation, I create tailored segments and data stamps that pave the way for unbeatable customization and personalization.And the best part? You don't have to start from scratch! In Klaviyo we have some examples that can be used right out of the box:Enrich first purchase date Enrich SMS subscription date Enrich email subscription date Enrich customer Interest based on product categoryI'd love to hear from you! Have you developed or utilized any other technical flows that have helped track customer behavior or add additional data points to your audience? Your insights could help us all take our data game to the next level. Let's share and learn from each other!
Community Showcase: Spring EditionInspiration
Welcome back to another Community Showcase where we highlight successful email and SMS/MMS marketing, start a conversation and help develop ideas for your next campaign. To help you start planting seeds for your Spring marketing, we have two great examples that truly flourished! Our MMS marketing example comes to us from Kinder Beauty. From the messaging and product image to send time, this was a highly impactful campaign, even without a discount offered! Check it out!Our next example is an email campaign from Prai Beauty. With a beautiful design and layout, discount and product features, it’s no wonder why their customers were “smelling the roses” and engaging with this email! Want to connect and collaborate with others in the Health & Beauty industry? Join our Health & Beauty Industry User Group!
Why clean your email list right after the holidays?
Hi Community! Happy Post-BFCM season. Cleaning your email list is among the most important tactics you should do to maintain a healthy marketing program. In my experience, most brands prefer to clean their list in Q2 or Q3, when sales cycles might be lower, or in preparation for the Q4 holiday push. Another great time would be right after the holiday season. During the holiday push - BFCM (Black Friday/Cyber Monday) and December - brands often expand their regular “active” segments to a broader range to try and engage lapsed or churned customers in hopes that those contacts may return to make a new purchase when prompted with an incredible offer. While customers are conditioned to receive an increased number of emails, the inbox service providers (ISPs) also expect the influx of messages and seem to tolerate it enough without penalizing the brand’s email reputation for breaking best practices*. You can also use this opportunity to weed out invalid addresses via bounces, given the inc
Using Oxygen Builder with Klaviyo - Inform Signup
Was suggested Klaviyo as a great solution by the mentor from Kellysellor.com and wanted to give it a try. I ran into small issue that I use Wordpress and OxygenBuilder as my webpage designer. When I went looking for information on does it integrate there was nothing on the whole web about about which was not a good start.But I loved what Klaviyo could do and set about trying to make it work. Life would have been alot easier if I had realised that my duckduckgo extension was blocking Klaviyo from working due to privacy (so take a note of that if you have privacy blockers running). However I did get it to work and from that wanted to post to community so other could fine out it can be integrated and it does work rather well with Oxygen Builder.Now into the technical stuff for Oxygen Builder people who have landed here:There are two ways you can do this. Add a code block to the area that you want the signup to appear then add the code into the PHP/HTML section (it is a div statement).
Abandoned Cart Email Remarketing Systems
Hi Community,What you think about remarketing system like AddShoppers?I have experience with AddShoppers and beside high onboarding fees after couple of months you can reach the values around 3 to 1 ROI with only commission fees. They provide exclusion list so you can easily exclude you active email marketing subscribers to not cannibalize revenue form Klaviyo.Also with good offer and additional personalized flyout or popup you can enrich Klaviyo audience. Did you use it for you brands? Maybe you have some other you can recommend?
Klaviyo Showcase: Valentine's EditionInspiration
With Valentine’s Day upon us, you might love some inspiration for your own marketing campaign. Twigs, apparel and accessories brand, shared an example of their marketing from last year. Below you will find excerpts from their highly successful email campaign. Between the design, product recommendations and discount offered, there are a number of reasons why this campaign was adored by their customers. Check it out!
How to optimize customer value in your Klaviyo account (CVO Pt.2)
Hi Community! As mentioned, a couple weeks ago I shared what CVO is and why it’s so impactful as a business. But for Pt. 2 today, we’re going to hit the ground running with the last installment of this series on how you can practically apply this to your marketing and Klaviyo today. Let’s get started! Where do you start and how can you do this in Klaviyo? I’ll go briefly over the whole CVO Methodology and explain some possible use cases in Klaviyo. In short CVO is a process. The process is similar to most Build, Measure, Learn; PDCA cycles; or something like the Double diamond framework. It includes the following steps: Begin with research (quantitative and qualitative) to find the most important issues that impact Customer Lifetime Value. Move into the ideation phase where you use these insights to come up with improvements. Implement or test these improvements. For the (qualitative & quantitative) research phase, work on RFM, NPS, surveys, JTBD interviews, and deep dives
What is Customer Value Optimization (CVO)?
Hi Community, Today I’m sharing about a topic I’m very passionate about and something that will change the way you think about optimizing the whole customer journey. It’s called Customer Value Optimization (CVO), and it is all about optimizing both the value FOR and OF the customer. The main problem in marketing today: One of the main issues a lot of companies are facing is that marketing costs are rising (they have been for a long time) and tracking & targeting is getting harder. All the while, competition is rising and buying habits change over time. Doing the same tricks as before might not work anymore, and throwing more money at it will not solve the problem. Now, if you look at the best-in-class companies, most of them do not focus on short-term profits (profits not revenue). Instead, they have a strong focus on the lifetime value of a customer! To maintain sustainable growth, you need to become smarter about your customers and their interactions with your brand. Enter CVO.
Recap discussion coming soon: [Account spotlight] Subscription secrets with Mamamade
Looking for the recording of [Account Spotlight] Subscription secrets with Mamamade? It will be made available on the 31st of January within a couple of hours of the session. About this event: The Account spotlight series offers a glimpse into a featured brand’s Klaviyo account and highlights the unique setup, marketing strategy, and learning opportunities that you can translate to your own business.Event description: Mamamade is a UK-based brand selling organic, nutrient-rich meals and snacks for babies and toddlers, frozen and delivered to busy parents’ doors. Join Katie, Growth Marketing Manager at Mamamade, and Jemma from Klaviyo, as we pull back the curtain on what it takes to run a successful subscription business.In this session we discussed: Necessary flows for a subscription business Personalised welcome series Upsell/cross-sell flows Community-building with webinars and loyalty programs Email design & CTA orientation How to combine email & SMS in flows to increas
Three keys to unlock optimal subject lines
In a world where people consistently spend up to seven hours a day online, what better way to advertise and inform than by putting it online? Connecting via email makes it easily noticeable and accessible. However, the vast majority of companies today are also dying for online attention. Unlike billboards, storefronts and signs that can easily stand out in a physical space, your audience's inbox has no limit on the number of emails it receives. Your email will be alongside hundreds of other emails, all with the same goal of getting people to notice and open them. So how do you make sure your email is the one that snags your audience’s attention? Easy: by effectively using your subject lines! Subject lines are the first touchpoint your consumer has with any email. It’s vital that your messaging is concise and enticing enough to prompt the viewer to open it. Some of the three key best practices I’ve found for optimizing subject lines are: 1. Length The character limit for subject
How to engage your unengaged segments after the holidays
In Part 1 of this series, “Why you should clean your email list right after the holidays”, we shared a couple of tactics to use during the holidays to effectively identify unengaged email subscribers from the increased send volumes during BFCM and December. If you missed it, make sure to check it out . In part 2, we want to explore alternative ways you can leverage segments of unengaged or even unsubscribed contacts identified during the holidays to market your products and services. Depending on your business, your engaged and unengaged segment definitions may differ. However, some segments we commonly look at after the holidays include: Email engagement: 90-day email open, 0-6 month purchase 180-day email open, 0-6 month purchase 365-day email open, 0-6 month purchase Non-opener, 0-6 month purchase Non-opener, no purchase Unsubscribed Website engagement 90-day active on site, 0-6 month purchase +90-day active on site, +6 month purchase +90-day active on site, no pur
How 'Mindset' plays an important role in email marketing?
The most important aspect of email marketing is not just about building an opt-in quality list or designing beautiful email templates or writing compelling persuasive copy or even playing with the automation workflows...Of course, all these aspects are crucial elements of your email engine...But, even before that, there's this 'ONE' thing that you ("as entrepreneurs & marketers") have to change, if you want to see long term predictable results from your email programs...And, that #1 thing is the "RIGHT MINDSET" to -- treat email address as a 'person';- build a true relationship with them the moment they exchange their email address with you - think for once 'how much you truly know them, their pain points & preferences';- move from list marketing mindset to relationship marketing mindset;- transition from “one-size-fits-all” to triggered and personalised communications;- be present at every phase of their customer lifecycle & ensure sending the right & relevant email at
3 Email Growth Strategies To Improve Deliverability & Email ROI
If you really want to bring great results from your email marketing to make a positive impact on your business, you must:1) Focus on your list building methods:- Be it your website, landing pages, app, social networks, POS, etc. - building a quality productive list (aka double opt-in) is a key. If you believe that double opt-in strategy will impact your business because your list growth will be slow, then you’re wrong! Focus on quality, and not quantity. Period!- Don’t avoid securing your email capture forms across all your digital assets using captcha / real time email validation to safeguard your email programs. You never know when you’d become a victim of next bot attack like list bombing.2) Focus on your list housekeeping:- Keep it simple & smart in your targeting & segmentation by tightening the engagement criteria across your segments.- Stop sending emails to people who haven’t really engaged with your emails in the last 3 months. Take a step back and understand why they
How To Win Back Your Users Effectively
Hi Community! Winback emails are pretty standard practice in marketing, and with good reason. They have been proven to boost engagement and bring customers back into the buying cycle. However sometimes I’ll be working with a client who has implemented a winback flow, but they aren’t seeing good results. Why does it work for some businesses, and not for others? The answer is in the details. How to Create an Effective Winback Strategy While a business might be sending out emails that are triggered by inactive accounts, there’s no guarantee that the email will be received, opened, or influence the customer to reengage. Not unless you tailor that email to meet not just your needs, but the needs of the customer. So before you create a generic email with the title “winback,” you first need to identify why the customer stopped engaging and what would persuade them to come back. Identify What Persuades Your Users To identify the why you’ll need to first evaluate your own product and anticip
How to target your customers from every angle
Hi Community! Tim here. Email marketing as a type of combat It’s true that in war and marketing, a multi-pronged approach is most effective. You don’t want to be physically attacking your audience obviously, but you do want to make sure that you’re covering all of your bases and engaging with them at every relevant opportunity in a marketing sense. A thorough engagement strategy will encourage your customers to stay engaged and hopefully make you the first company that comes to mind when they’re looking to purchase. How to retain your customers One of the biggest retention problems I see with my clients is that they often lose track of their customers once they’ve entered the funnel. It's so much easier to retain a customer that’s regularly receiving marketing or engaging with your brand than to try to win back a passive customer. It’s imperative to keep track of those customers and engaging with them consistently is key. This strategy is referred to as Lifecycle Marketing. As the n
Recap of Doe Lashes & Octane AI AMA
We had a great AMA session with Jacob Sappington @jsappington of Doe Lashes and Katie Krische of Octane AI today where we talked about the benefits of using a shop quiz, how quizzes can help you learn more about your customers, and how quizzes can help your business drive ROI. Check out the video below to hear more from Jacob, and how he determined the Shop Quiz was right strategy to drive email subscribers for Doe Lashes. If you missed the AMA session, we’ll include the recording of it here. There were lots of great questions that the audience asked, like:“What were key things you were looking for when scoping out different quiz partners”“How difficult was it to integrate quizzes with your tech stack when you were getting started?”“What are some examples of best questions to ask for quizzes” Have more questions about how to use a quiz? Share them with us in the comments below!
Recap discussion: [Interactive workshop] Set up dynamic coupon codes in Klaviyo (for non-Shopify/non-Magento users)
Hi there, Whether you attended our interactive workshop live or not, you can watch a replay below: In this session, we:Reviewed the differences between static and dynamic coupon codes Imported dynamic coupon codes into Klaviyo Added a dynamic coupon code to a message (email and SMS) Discussed tips to ensure your coupon program runs smoothly Useful links:Getting started with coupon codes in Klaviyo How to set up coupons for WooCommerce How to set up coupons for BigCommerce How to export coupon information Do you have a question you didn’t get a chance to ask during the session? Comment it below and we’ll be happy to help!
10 tips for a successful Cyber Weekend
For DTC and ecommerce businesses, the Thanksgiving/Black Friday/Cyber Monday weekend are one of the most, if not the most important event of the entire year. With so much riding on the performance of the holiday season, it is essential that brands adequately prepare their marketing plan and campaigns. However, so many businesses find themselves ‘running out of time’ and have to scramble in the last few weeks before the holidays. With the 2022 holiday season just around the corner, it's imperative to get your game plan ready to have an epic holiday sales season this year.Here are my top 10 BFCM Prep tips and strategies to make this Cyber Weekend your best one yet! #1: Audit last year’s campaign performance Start by looking back to see what performed well and what didn’t last year. This ensures that you’ll leverage the winners again and replace the losing campaigns for this year. Don’t just look at what campaigns generated the most revenue; instead, broaden your perspective to look for
Change my sender name at top of received email
When I send a test email the name (brand) at the top of the email is dispalyed in bold. I want to change the name of this. I have tried changing the name by going to Account > Contact Information > Organization. and changing it there, then saving it, but it hasn’t changed when I send a test email. Should I be changing it soemwhere else?
Recap discussion: [Account spotlight] A glimpse into Chike Nutrition’s marketing strategies
Let’s keep the conversation going with Shea and Julie from the October 26, 2022, Account Spotlight featuring Chike Nutrition! This is a collaborative space to post any of your additional questions or share your own marketing wins, strategies, or lessons learned with other like-minded business owners and creators. During this session, we discussed how the Chike Nutrition marketing team: sent a revenue generating email campaign to raise awareness of their new exclusive VIP Facebook group. approaches running offers and discounts and which are the most successful for them. ran a 24 hour initiative where they refunded a single same day purchase every hour and how they can improve similar campaigns in the future. If you want to learn more, check out our live training schedule to see when the next Account Spotlight session is scheduled. Key takeaways from the training: With repeat customers spending, on average, 31% more than first time customers, it’s no surprise that nurturing exist
💡 Idea: How we increased our new visitor form sign-up rate by 60%
Hey!With traffic acquisition becoming more expensive on FB, it’s become super important that we try to get qualified traffic into our owned ecosystem - either through a purchase or get their contact info (email, phone) while on the site.One area we’ve put a focus recently is the latter - getting their email address. Our primary way of getting that email was through a first time visitor pop-up. We were able to increase our opt-in rate from 3.5 - 5% on average to 8 - 9% by using a micro-commitment before the ask. Screenshot of our Klaviyo pop-up opt-in rate since the last week of December. We made the change mid-week for Jan 10. Ignore the traffic bars and look at the line graph.What does it look like in practice?Here’s a screenshot of how it looks to the visitor.The micro-commitment (usually just a simple Yes or No, we’re not wanted to have the visitor do any work yet - ie type their email) Screen 1 on the pop-up If they clicked “Yes, Please” we take them to the 2nd screen whic
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