Analytics and Deliverability

Find answers to your analytics and deliverability questions here.

  • 680 Topics
  • 2,060 Replies
Ashley I.
Rank
Ashley I.
solved this question

Subscribe page (Custom domain)

@robk123five To clarify my comment:​​​​​@David To and @inboxingmaestro are correct in that you would not be able to modify the URL in the st...
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inboxingmaestro
Rank
inboxingmaestro
solved this question

Not seeing revenue results from a campaign

Hey there,2 things you should keep in mind during ESP migration:Ensure migrating not just your customers, but also the blacklisted data (bou...
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inboxingmaestro
Rank
inboxingmaestro
solved this question

Gmail could not verify notice from email

Hi @thepowerofcopy It looks like domain misalignment and authentication related issues.Here’s what Klaviyo recommends:Root domain: mysite.or...
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680 Topics

Dan N
Contributor IV
Dan NContributor IV
asked in Analytics and Deliverability

Significant drop in Open Rates

Hi,For some time now, we’ve had strong Open Rates for our broadcasts - in the early 70’s on average.  However since Feb/March, they have dropped significantly down to the late 50’s.   Digging a little deeper, I can see that Gmail seems to be the culprit as the Open Rate for these subscribers was around 70% in January but is now just 45% :(  I’m quite concerned by this as Gmail subscribers make up around 60% of our base. Does anyone know what could have caused this and how can I fix?  

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Bobby
Partner
16 hours ago
A
Contributor I
AmyScarrContributor I
asked in Analytics and Deliverability

How to see click through rates on clipped message

Hi everyone. We’ve had a few messages that have been clipped and when I previously used campaign monitor you could see click rates for the “see full message” link. I can’t seem to find this in Klaviyo? It’s not in the campaign link performance stats. Is this not enabled or am I missing where to find it?Thanks in advance

1
kaila.lawrence
Community Manager
17 hours ago
ryan-salesflow
Partner - Silver
ryan-salesflowPartner - Silver
posted in Analytics and Deliverability

New Total Subscriber Growth Report in Klaviyo

New feature in Klaviyo! Finally! I’ve been waiting for a tool like this for a while to help my clients understand overall subscriber growth. Thanks Klaviyo team for creating this. Just head over to https://www.klaviyo.com/people/subscribers 

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kaila.lawrence
Community Manager
17 hours ago
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Contributor I
FannyperretContributor I
asked in Analytics and Deliverability

Question for Yahoo requirements

HII want to respect Yahoo and Google requirementsI already did DMARC for my srore with Go Daddy and ShopifyI want to set up the things for Klavyio, I watched a tutorial and didn’t do anything yet but I don’t understand why in this case it’s ‘pending’??? I just watch the video and didnMt do any changeAlso is it easy to do all the things? or should I hire someone?Thank you 

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kaila.lawrence
Community Manager
5 days ago
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Contributor I
lydsalisonContributor I
asked in Analytics and Deliverability

How to add a NS recordy type in Shopify to set up a branded domain

Hi, I am not sure if I am missing something here but I am trying to set up my branded sending domain. My website is built in Shopify, Klaviyo recommends the dynamic routing option which then asks me to enter a TXT record (no problem) and 4 NS records. What is an NS record? There is no option to add this in Shopify. Thanks in advance for your help!

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R
Contributor II
6 days ago
S
Contributor I
StreampunkContributor I
asked in Analytics and Deliverability

How many emails can I send at once?

Hi Community!I’m getting in to email marketing to grow my start-up and have a bunch of things I’m trying to figure out so I can be more effective How many emails can I send at once? or in a single day? - Someone told me 50 per hourWho sets those limits? What happens if you exceed that number?I am using my own domain to send emails which I purchased over a month ago.Is Klaviyo sending the emails or is the company I host my email with sending them?  Thanks all for your help! 

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kaila.lawrence
Community Manager
6 days ago
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Contributor IV
Paul from Concise DigitalContributor IV
asked in Analytics and Deliverability

Klaviyo revenue reporting vs Shopify revenue reporting

Hi community,I have a question why I am seeing big difference between Klaviyo campaign and flows revenue in comparison to Shopify over 30 days.I have my Klaviyo attribution set to 10 days and I am seeing a big difference. Shopify Top Channel Performance below:Klaviyo Campaign and Flow 30 days report below: 

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B
Contributor I
8 days ago
K
Contributor I
Kelley.bContributor I
asked in Analytics and Deliverability

Custom Reporting - Analyzing Open Rates by Subject Line

I’d like to know how I can set up a custom report that to analyze Monthly Subject Line performance (Open Rate performance) with the Subject as a metric. I am reviewing opens in Custom Reporting and don’t see how to set it up - wanted to know if anyone else has similar issues or has created a template report.It’s a important report to analyze Brand performance and what resonates best with our segment. 

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sonomaemail
Problem Solver I
11 days ago
B
Contributor IV
blissyContributor IV
posted in Analytics and Deliverability

Results from using a Dedicated tracking link?

What measurable benefits have you experienced after implementing a Dedicated tracking link? Does Dedicated tracking link cost extra?

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kaila.lawrence
Community Manager
11 days ago
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Contributor I
heckdevoContributor I
posted in Analytics and Deliverability

Shared Sending IP doubled sending volume, decreasing reputation score

I’ve been noticing that we’ve had an increase in bounces on comcast and yahoo emails over the past 2 months. A recent campaign bounced back over 300 comcast emails so I dug deeper. The sending IP can be tied back to other issues I’ve seen: 168.245.121.105 I used Comcast postmaster tools which drove me to Sender Score. Compared to the other IPs our domain sending has been attributed to, this one had a score of 6 and appears that something happened in April:Send volume more than doubled for this IP. Is there a spam attack? Could Klaviyo have moved a large amount of brands to this one IP on accident or something? Anyone else having issues as well?

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kaila.lawrence
Community Manager
11 days ago
M
Contributor I
Mpond2Contributor I
asked in Analytics and Deliverability

Filter By List or Segment In Custom Reports

I want to create a report to show me sales performance just for a specific segment. Is it possible to filter by segment? 

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bluesnapper
Partner
14 days ago
M
Contributor II
mrosiqueContributor II
asked in Analytics and Deliverability

Should I send multiple review emails for each item a custom bought?

Hello to everyone,When Klaviyo is managing the requesting reviews emails, the email’s template has got the variables {{ event.products.0.product_title }} and {{ event.products.0.review_rating_url }}, where “0” is the first item for reviewing.If the order had three items for example, the second item would be “1” and the third “2”.The question is, if I want to send one email for each item instead of sending an email with all items, Must I have one template for each item? I mean, to customize one template for “0”, another for “1”, and so on.Thanks in advance for your interest .Miguel 

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kaila.lawrence
Community Manager
14 days ago
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Contributor I
LOUISGEOContributor I
asked in Analytics and Deliverability

Verizon Bounce Rate

We have recently experienced a very high bounce rate all of a sudden with Verizon users. This appears to have been an issue in the past, but I wanted to double-check the best practice for resolving this. Currently we have stopped sending to anyone with a Verizon email. Which of the following would be best to get this resolved ASAP?Create a segment of engaged Verizon addresses (who have opened an email in the past month) and send to this segment separately alongside our regular lists.  Create a Very highly engaged, highly engaged and engaged Verizon segment and start sending to each after a week (eg. week 1 only the very highly engaged, week 2 add in the highly engaged etc)?  Wait and see if it is a Verizon issue and try sending to Verizon customers in a day or two? My other question was, if we separate the engaged Verizon users, do we just stop sending to the unengaged ones indefinitely or is there a way to bring them back in eventually?  Thank you! (Aware there is a Klaviyo help docum

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kaila.lawrence
Community Manager
14 days ago
Y
Contributor I
Yogesh.dhimanContributor I
asked in Analytics and Deliverability

Data migrated via Klaviyo is not similar to MailChimp.

Hello,We recently migrated the historical mailchimp campaign data to Klaviyo via the Klaviyo integration app and selected the option “Collect open and click data for MailChimp campaigns."We observe that “Bounced” and “Recipients” metrics  are the same as MailChimp.But there are data mismatches between “Opened” and “Clicked” metrics.Why are the data not the same as mailchimp after historical data synced?Could someone provide some insight into this?  

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kaila.lawrence
Community Manager
14 days ago
K
Contributor I
KreesContributor I
asked in Analytics and Deliverability

Integrate Klaviyo with Shopify's Hydrogen as of 01-2024

I have been through all of the responses to how to integrate Klaviyo with Shopify Hydrogen but to no avail, since all answers seem to just refer back to the code provided at https://developers.klaviyo.com/en/v1-2/docs/integrate-with-a-shopify-hydrogen-store...This page is entirely out of date and does not easily integrate with Hydrogen’s current version. to get the Active onsite tracking working I was able to utilize the standard loadscript as described, but problems immediately arise for the viewed product and recently viewed item tracking. I managed to get them working as such within my products.$handle.tsx file, but it is drastically different than what was described:   useEffect(() => {    if (typeof window !== 'undefined') {      window._learnq = window._learnq || [];       const viewedProduct = {        Name: product.title,        ProductID: product.id.substring(product.id.lastIndexOf('/') + 1),        Categories: product.collections          ? product.collections.edges.map( 

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J
Contributor I
19 days ago
C
Problem Solver I
caitlinlmhProblem Solver I
asked in Analytics and Deliverability

HELP! DNS Record for Google Domains

I’m having an issue with Google Domains while making the DNS change updates, but want to make sure this isn’t something that can be changed in Klaviyo or if there’s a workaround!Simple issue: Google Domains doesn’t accept multiple identical host names, which is what Klaviyo has in their updates. It keeps giving an error under the 2nd, 3rd and 4th record that the “host name is already in use”.Does this mean that I’ll have to go with static, instead of dynamic? Or is there a workaround for this? I’ve looked at the help articles, nothing talks about the host names needing to be different. For some reason it won’t let me attach the screenshots.

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W
Contributor I
21 days ago
F
Contributor I
fabmolContributor I
asked in Analytics and Deliverability

check if I have a branded sending domain?

Hi Guys I got an email form you saying “Authenticate your emails with a branded sending domain” as I fire off more than 5000 emails at a time. I think I have this setup, how can I check? Is there a tool? ThanksFab 

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F
Contributor I
21 days ago
S
Partner
SlemmingPartner
asked in Analytics and Deliverability

Add To Cart Metric not working - Gempages

Hello everyone, I’m stuck on setting up the “Add to cart” metric and I’m starting to run out of ideas. I started out by trying the default script.I tried adding the code to a Custom Liquid Element in Gempages → Did not work. I tried adding the code to a Custom Liquid Element in Shopify → Did not work.After the first script did not work I gave the button an id, namely: “AddToCart” with the following script: <script type="text/javascript">var _learnq = _learnq || []; document.getElementById("AddToCart").addEventListener('click',function (){ _learnq.push(['track', 'Added to Cart', item]); });</script>Once again, I added the code to a Custom Liquid Element in Gempages and Shopify independently, which did not work. I tried opting for the third script, which is defined by class name. From this code I identified the Add To Cart button class to be: “gf_add-to-cart” I tried the following script on Gempages and Shopify independently as in previous trials.<script type="text/javas

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D
Contributor I
21 days ago
J
Contributor I
jbfahContributor I
asked in Analytics and Deliverability

Adding List Growth chart to a dashboard

Hi there,I know how to access a chart showing my list growth but I’m looking to replicate that as a new card in a dashboard and can’t for the life of me figure it out.

3
Sujal
Problem Solver IV
25 days ago
S
Contributor I
SLCKRtylerContributor I
asked in Analytics and Deliverability

Sharp Dropoff in Open Rates after switching to Branded Sender

Hello, I switched to the branded sender domain about 3 weeks ago and have seen a significant drop in open rates from about 40-50% to about 14%.  The drop off in open rate has to be a direct result of the domain ship as nothing else has changed. I am seeing this performance difference across all email types, including sale focused emails and information focused emails. I have not done any warming practices as my understanding from the Klayvio guidelines was that I wouldn’t have to. Is there anything I can do to help troubleshoot this drop?

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Bobi N.
Partner - Platinum
26 days ago
Julia.LiMarzi
Klaviyo Employee
Julia.LiMarziKlaviyo Employee
posted in Analytics and Deliverability

Placed order vs. Ordered Product Events: What's the difference?

If you have an ecommerce integration added to your Klaviyo account, you’ll see both Placed Order and Ordered Product events in your account. But what is the difference and why does Klaviyo include both?Placed OrderEvery order in your e-commerce store will generate one Placed Order event for the entire order. This event will include all line items, the value of the order, the categories or collections the products are from, item count, and other important information that pertains to the entire order. Placed Order value will equate to the total order value, including shipping and any applied discounts.Ordered ProductOn the other hand, Ordered Product events occur for each individual item ordered. These events don’t include information about the overall order, but have more detailed information about the individual item purchased, such as sku, or different variations and product attributes. The information included in this event will vary based on your ecommerce platform. If a customer o

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StefanUE
Expert Problem Solver II
26 days ago
N
Contributor I
Noman023Contributor I
asked in Analytics and Deliverability

Domain Reputation Sudden Drop after Applying DMAR SPF DKIM

Hi,After recent update of DMARC we are facing deliverability issue, We applied the settings on the start of Feb 2024, and from the day after our domain reputation dropped from high to bad, that was shocking.Also, in new google postmaster, another error “From Header Alignment” is visible, we checked all the settings and found no issues in anything. Is any of you have idea to resolve this issue. 

1
kaila.lawrence
Community Manager
26 days ago
K
Contributor I
kaniayubuContributor I
asked in Analytics and Deliverability

Sudden Increase in Email Campaign Bounce Rates?

I have noticed that recently my bounce rates have increased significantly from where they were previously. It seems as if the majoriy of them are coming from the Comcast.net domain. I have also seen hotmail/outlook/office365 and the second highest that much less than Comcast and some from something called “Proofpoint”. I’m not doing any differently with my email acquisition with emails subscribtions coming from people who actually touch my site and I’m using the same segments to exclude email addresses who havent engaged with any emails after a period of time.I’m wondering if this could be do to a setting possibly from when I setup the new branded sender domain or if there is something else I may need to look into. I’m getting a litte concerned because though the rest of my deliverability metrics seems to be favorable this one clearly needs to be addressed.Any advice on how to properly troubleshoot or correct this b/c I’m getting worried. Last thing I want is to be considered a bad sen

6
Travis
Active Contributor III
27 days ago
M
Problem Solver II
moodxmanagerProblem Solver II
posted in Analytics and Deliverability

Your best examples for the perfect analytics dashboard?

Hey people!I’ve seen a lot of good content here in Klaviyo’s community forum, but what I had issue finding was - examples of your reporting routine. Had invested like 20 minutes in this guide from Klaviyo, I’ve managed to make a decent looking dashboard whereas it shows me the open rates, click rates, unsub rates, spam rates in the past 30 days (seeing the difference on a daily basis). And a few targeted dashboards for my flows. Here’s a picture so that you can make sense of it all: But I believe that I haven’t even scratched the surface. Do you have any helpful examples or something that I could add (or filter)?Any advice would be very warmly welcomed!Thanks

6
M
Problem Solver II
27 days ago
L
Contributor I
Lara KhouryContributor I
posted in Analytics and Deliverability

What is the best strategy to follow once a profile adds to cart but doesn't purchase?

Hello! My name is Lara Khoury and I’m new here, trying to figure out the best way to utilize this amazing tool Klaviyo!I have a question regarding strategy.I’ve just sent my 3rd campaign yesterday afternoon, and while reviewing the deliverability of this campaign this morning I noticed a particular profile who has never purchased. She has viewed and added to cart around 4 products. But didn’t go through with the purchase. What would be the best way to proceed in that case, knowing that the abandoned cart flow is live and she must’ve received them. I’m open to sending her a discount code, but im just not sure how to do it and when.Would love some insights on this.Thank you!

4
ebusiness pros
Partner - Silver
28 days ago

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