Klaviyo new pricing model

  • 9 April 2024
  • 1 reply

Userlevel 1
Badge +7


I need some insight on how this new “requirement” works for old clients, do they need to change their plans to match the number of active profiles they have even though they don’t email all active subscribers?

Or can they simply continue with the plan they have which in some cases is a plan with lower active profiles,  (even though they have a slightly higher number of active profiles) but around the correct/realistic number of monthly sends?

I’ve tried asking Klaviyo support but not much info was given


Best answer by Bobi N. 9 April 2024, 09:15

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1 reply

Userlevel 7
Badge +42


For now yes they can keep the plans from before for old Klaviyo accounts (created before April).

This will eventually change in the future for old accounts to but for now the only thing that matters is number of sends per campaign and monthly number of sends. Total number of active profiles as condition for old Klaviyo accounts is still not enforced rule but will be some time in the future.