Klaviyo Analytics

Question

I may be missing something, so I’m hoping someone can point me in the right direction.

We are currently running a Meta ad for a specific product, and I wanted to build an audience in Klaviyo of people who abandoned a cart containing that product. My goal was to use that audience for retargeting or to create a lookalike audience in Meta.

When I go into Analytics, I can see reporting for the product itself, but I do not see a way to connect that product data back to the individual profiles or abandoned carts associated with it. Seeing the product performance is helpful, but without being able to identify or segment the customers connected to that activity, it feels somewhat limited for this use case.

Am I looking in the wrong place, or is Klaviyo not able to create a segment of profiles who abandoned checkout with a specific product in their cart?

Any guidance would be appreciated.

Temi O. · Accepted Answer

Hi ​@Jamesx0311,Great question here, and you're not missing anything in Analytics. That section is designed for aggregate product performance reporting, not for building audiences from individual profile behavior, so it won't give you what you're looking for directly.The right place for this is **Lists & Segments** (or a product-filtered abandoned cart flow). Here's how to approach it:Build a segment based on checkout events:1. Create a segment where someone has triggered a Started Checkout(or Checkout Started) event2. Add a filter on that event: Items contains [your product name]3. Add anothercondition that they have placed zero orders since that event — this captures the abandonment pieceOnce that segment is built, you can use it for your Meta audience sync (assuming your Meta integration supports segment-based syncing, which it typically does).A few things to keep in mind:- Shopify users: Make sure your checkout events are the current Shopify-branded ones, not the older deprecated gear-icon events — otherwise the segment may not populate correctly.- Segment-triggered flows:If you're planning to use this for an automated flow, note that segment-triggered flows only send to a given profile once, even if they re-enter the segment later. For repeat abandonment behavior, a metric-triggered flow is usually the better structure.- Anonymous visitors:Profiles need to be identified in Klaviyo to be usable in segments. Anonymous cart activity won't surface here until a profile is tied to it.Hope that helps point you in the right direction! Let us know if you run into anything while setting it up.Temi@Klaviyo

retention · Answer

Just to add to ​@Temi O.great summary, if you want to add “identified” users that “Added to Cart” - you should add the condition for “Add to Cart” with the product filtered as well. So I would add both “Added to Cart” OR “Checkout Started” to create this segment.

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