Skip to main content

Analytics

Tap into bigger opportunities with streamlined marketing and customer insights that keep you in the know - ask your questions, get them answered, learn with others.

  • 408 Topics
  • 1,071 Replies
inboxingmaestro
Rank
inboxingmaestro
solved this question

Not seeing revenue results from a campaign

Hey there,2 things you should keep in mind during ESP migration:Ensure migrating not just your customers, but also the blacklisted data (bou...
  • 0
  • 7
inboxingmaestro
Rank
inboxingmaestro
solved this question

Gmail could not verify notice from email

Hi @thepowerofcopy It looks like domain misalignment and authentication related issues.Here’s what Klaviyo recommends:Root domain: mysite.or...
  • 0
  • 3
408 Topics
P
Contributor I
peytonFOBContributor I
asked in Analytics
Predictive Analytics - Next Best Product

Can someone help me understand how Klaviyo’s Predictive Analytics are pulling in for Next Best Product on the customer profile? And is there a way to exclude certain products? 

51
TJ Mapes
Problem Solver IV
L
Contributor I
lizlegattContributor I
asked in Analytics
Grouping URL clicks by custom property?

Hi! I have really tried everything and so I’m wondering if the community might have a work-around. I would like to pull down a report on total # of clicks by URL and grouped by a specific custom property (so I can understand what links my audiences are engaging most with during a period of time to inform future content). For example, what URLs are most clicked grouped by CP: region, value: AMER. Anyone have any ideas or is this a functionality Klaviyo might add in the future?

101
ArpitBanjara
Principal User I
N
Contributor I
Nick HContributor I
asked in Analytics
Low open rates, low click rates

I have multiple websites and have used Klaviyo for years. I'm down to one website account now since I was not seeing the ROI. Upon reviewing my analytics, I've identified that my open rate and click rates are both very low. My open rate typically ranges between 30% and 40% for my emails. My click rate is even worse, under 1%. I usually send a mix of promotional emails, sales emails, and informational emails on how to use the product, how to get the most out of it, and other relevant details. I wondering if anyone has advice of strategies that will improve these numbers. Thank you so much for your help.

141
annasophiefc
Partner - Platinum
T
Contributor I
thatguycharlesContributor I
posted in Analytics
Creating Custom Metric for Track Shipment Status Update

I want to duplicate the metric "Track123 Shipment Status Update" to my another store "C'est La Vie" from Harper Manchester, can you help me step by step guide on how. I tried creating inside custom metric setting but it looks like it has to do with API from the store account. I'm not sure what to do next. 

81
Byrne C
Community Manager
D
Contributor I
DannyStContributor I
asked in Analytics
Viewed Product & Add To Cart Metrics Counting Shopify Events Twice

I’m having an issue with my Viewed Product and Added To Cart metrics being recorded twice for a single Shopify event which is playing havoc with my flows. I have the standard Shopify integration live which pulls through everything perfectly, but I’m also getting a duplicate metric recorded which doesn’t have the variables I need or has them formatted in an unusable way. Klaviyo support were able to identify the source of the other metric as coming from this line of code, which is the Shopify native tracking solution Trekkie.This code is added via {{ content_for_header }} in the theme.liquid, which inserts this tracking code plus a whole lot of other core functionality to the site as well, so I can’t just get rid of it. Any suggestions on how I can resolve this? I don’t understand how this can only be happening with me when the Trekkie script is installed on all Shopify sites?

342
bluesnapper
Partner
A
Contributor I
Austin ChickContributor I
asked in Analytics
How to display stock of a dynamic product

Is it possible to display the specific number of stock left for a dynamic product in an email (e.g., abandoned cart)? And if so, how?

251
Byrne C
Community Manager
R
Contributor I
rdravesContributor I
asked in Analytics
Why does my conditional split data not match my initial email data on an abandoned cart flow?

I have an abandoned cart flow set up where they will receive a series of three emails if their cart is less than $3,000. When looking at the analytics for the past 30 days, it shows the initial email as 21 delivered and 15 skipped but the conditional split immediately afterwards shows 3 people in the ‘Yes’ category (have completed purchase) and 63 in the ‘No’ category (have not completed purchase).Shouldn’t the ‘No’ category be 21, same as the 21 delivered for the initial email? Do I need to change any of my profile filters?Here are the profile filters I have in place for the flow: The filters I have in place for the conditional split are the same.Thank you!

211
zacfromson
Expert Problem Solver II
E
Contributor I
echotechContributor I
asked in Analytics
How can I retrieve the URL from the "Link Activity" tab of a campaign via API?

Hello,I'm currently collecting data via the API.I'm trying to retrieve the URLs listed under the "Link Activity" tab of a campaign, but I haven't been able to find any relevant information in the documentation despite my best efforts.Could anyone let me know if there's a way to access this data through the API?Thank you in advance!

222
D
Contributor I
P
Contributor I
parachutecoffeeContributor I
asked in Analytics
Behavioral Events Tracking Not Working

Hello - I went through all the steps in this article: https://help.klaviyo.com/hc/en-us/articles/4425956184731.However, behavioral events are still not working. The typical Klaviyo events such as “Initiated Checkout” works, but the behavioral events such as “add to cart” or “Active on Site” are not.I tried disabling the integration and re-enabling it and toggling my app embed off and on again. Any ideas on how to get it to work? 

382
bluesnapper
Partner
MHagenco
Contributor I
MHagencoContributor I
asked in Analytics
Has the “Churn Risk Prediction” property been removed from the available properties available to use in segment definitions and CSV property exports?

 The article “How to segment by customer lifetime value (CLV)” states something that I don’t find to be true anymore which is:“Exporting CLV data can allow you to further analyze and predict the behavior of different groups of customers. In addition to your CLV and predictive analytics values, you'll be able to export Churn Risk Prediction. Churn risk will be exported into your CSV as a number between 0 and 1.”I see each profile shows me predictive analytics, including “Churn Risk prediction” which tells me that my client has enough data to determine predictive analytics. However, When I try to export a segment via CSV, there are no property options to select for export that has anything to do with “Churn Risk”. The only predictive properties I have options to select for export or in segment definitions are the following:Historic Customer Lifetime Value Historic Number Of Orders Average Order Value Average Days Between Orders Predicted Number Of Orders!--> Predicted Customer Lifetim

505
MHagenco
Contributor I
F
Contributor I
Felipe_devContributor I
asked in Analytics
Metric-Aggregates API for campaign/flow no longer works (400 Bad Request)

I’m trying to reproduce the old approach of querying /metrics + /metric-aggregates to get daily counts broken down by attributed campaign or flow (e.g. “Opened Email by $attributed_campaign”). In previous versions, a POST to:https://a.klaviyo.com/api/metric-aggregates used to return a valid response. Now, with the same revision: 2025-04-15 header and “2025-05-01T00:00:00” date formats, I get a 400 Bad Request (“Invalid input.”). Likewise, a simple GET /metrics?filter=equals(integration.name,"Klaviyo")&fields[metric]=id,name also returns 400.Questions: Does /metric-aggregates still support grouping by $attributed_campaign or $attributed_flow in the latest API? If so, what is the minimal working request (headers + body)? Is there a required header or content type I’m missing (e.g. content-type: application/vnd.api+json)? If the Metrics API no longer allows campaign/flow grouping, what is the recommended alternative for programmatically retrieving “per-campaign” or “per-flow” aggr

292
Byrne C
Community Manager
s0lid
Active Contributor III
s0lidActive Contributor III
asked in Analytics
How can I prevent my segment go to Inactive

Hello, Is there a way to prevent segments going to inactive? I have some segments that I don’t use in campaigns but using it to monitor the segment growth. Examples one-time buyers and repeat buyers. I wanted to monitor these 2 segments growth to make sure that our retention strategy is working.

292
s0lid
Active Contributor III
E
Contributor I
Emily.CContributor I
asked in Analytics
Custom Report based on highly clicked but not purchased items

Is there a way to create a custom report that shows items that are highly clicked on in an email, but with low placed order numbers? A report would tell me which products people are interested in but for some reason are not purchasing. Does such a report exist? If so, could you instruct how to build it? Thank you!

383
zacfromson
Expert Problem Solver II
B
Contributor I
bastingContributor I
asked in Analytics
KPI metrics for individual campaigns

I am trying to get the following KPI metrics (and more) for every email campaign (given the campaign ids). What is a good way to get these? Do I need to use data sync tools such as Fivetran or Airbyte to get all the data and then fire queries on them to calculate them? Here is the Klaviyo schema I got from Fivetran: https://docs.google.com/presentation/d/1PeT41zlqyrVj03umiIPh7mIX-hIN6F1Ds74GiShgH08/edit#slide=id.g23c09aaff5c_0_5 Open rate Click rate Sales Click through rate

524
zach.scheimer
Problem Solver III
L
Contributor I
lizlegattContributor I
asked in Analytics
Any way to see URL clicks by campaign tag??

Hi! We run three-month marketing sprints around a campaign topic, and I would like to be able to pull reporting to see what URLs specifically in those campaigns got the top # of clicks. Is there any way to pull this type of reporting without pulling all URLs for a date range and/or manually looking at each campaign send? If not, this might be a nice filter for Klaviyo to add on the custom reporting level.

393
zach.scheimer
Problem Solver III
angelicacamflo
Contributor II
angelicacamfloContributor II
asked in Analytics
A Campaign with No Links

If a campaign has no links because it is just an announcement or a non-sale type of email, will the engagement indicator score be penalized? Thanks!

413
M
Problem Solver IV
M
Contributor I
mmanningContributor I
asked in Analytics
Removing Activity and Metrics from My Personal Profile

I have my personal and work emails on my newsletter list for my business. I have found that Klayvio is tracking and measuring my activity on the site, like Add to Cart, even though I’m just testing functionality on my website.Is it somehow possible to keep myself on the newsletter list while supressing any activity I do so it’s not tracked within Klayvio?

383
M
Contributor I
L
Contributor I
liv950Contributor I
asked in Analytics
Help with benchmarks/custom reports

Hello! How I can find out the % for excellent, good, fair, poor etc. for key metrics (open rates, click rates, unsubscribe rates, bounce rates). How can I find these figures to determine in my custom reports which metrics need improving? Thanks!

353
emma.owens
Community Manager
B
Active Contributor IV
B BActive Contributor IV
asked in Analytics
Attribution issues anyone?

Hi All, Is anyone else having attribution issues with Klaviyo today? My most recent campaign shows conversions when I look at individual profiles of customers who clicked, but Klaviyo is showing conversions are at zero. Thanks,BB

432
retention
Partner - Platinum
P
Contributor IV
PrunellaContributor IV
asked in Analytics
Increment a profile property / variable on Klaviyo

Hello!I have a bit of an issue and I’m hoping to find a solution here.So, I want to build a flow on Klaviyo that targets people that have bought products that fall under the collection/product X. On Shopify, it is not really notified that those products belongs to the collection/product X but amongst the team, it is common knowledge that if a customer buys x or y product, he/she is buying the product X.In the flow I mentioned at the beginning, I want to put a conditional split to specifically target people that people that bought the X product a certain amount of time. So, if x, y and z are products under the X products, buying x and z would mean that the client has bought the X product 2 times. The issue is that there is too much products under X product which will make it difficult to create all possible combinations in the conditional split conditions. I thought of:Making some changes in the Shopify architecture so that products x, y and z become variants of X so that whenever one o

665
MANSIR2094
Expert Problem Solver IV
Ashley I.
Partner - Platinum
Ashley I.2025 Champion
asked in Analytics
Hard & Soft Bounce Rate Reporting

Hello Community!I recently had a request come in to produce a report on Soft Bounce Rate and Hard Bounce Rate. We are looking for a report of these metrics per campaign, per flow, and over a 6 month timeframe for the account as a whole.What is the best way to extract this data from Klaviyo?

251
MikeKumlin
Problem Solver I
A
Problem Solver I
armedandgorgeousProblem Solver I
asked in Analytics
create a segment where first order equals specific category

Hi,  My aim is to see a customers lifetime value based on the first product they bought. if a customers first purchase with us was from clothing - what is their lifetime value. granular is even better for some cases - eg if the first purchased item contained words “suzy D”, what is their historic CLV.I have made segments and exported data based on if a customer has purchased clothing, but where i am struggling is i want that segment to only show customers whos FIRST purchase was clothing, as opposed to ANY clothing purchase. Is this possible to do with klayvio?   

212
A
Problem Solver I
H
Contributor I
HeerContributor I
asked in Analytics
Repeat purchase rate

Hi Team,I'm currently analyzing the performance of our campaigns and evaluating customer behavior post-brand refresh. Specifically, I’m looking to measure the repeat purchase rate—customers who have placed more than one order—and compare this metric year over year.Could you please advise on where I can generate a report or access insights on repeat customer performance over time within Klaviyo?Thanks in advance for your support!

784
retention
Partner - Platinum
B
Contributor I
bellajmContributor I
asked in Analytics
Is there a way to see how a previous email performed in the first few hours

Is there a way I can view email campaign data from a specific time period, instead of just looking at all time? I would like to compare the results of an email sent only a few hours ago with one that was sent a week ago, to predict where this recent one will stand in a weeks' time. Thank you. 

442
annasophiefc
Partner - Platinum
T
Problem Solver I
TL176Problem Solver I
asked in Analytics
Klaviyo won't let me use abandoned cart flow template

Hi,I am using Klaviyo with Shopify integration. I double checked and everything is well integrated. I have welcome flows (using a klaviyo form) working correctly for a few months now.The plan is to create an abandoned cart for people adding a product to cart without starting the checkout. Then I plan on duplicating this flow once it is up and running for an abandoned checkout flow (changing the trigger of course and optimizing the filters). I created an abandoned cart with “Added to cart” trigger and it worked and received an email, however the dynamic table containing the cart and the “view cart” button are empty and the button has no link at all :The table : and the link of the button : {{ event.extra.checkout_url}}When checking the preview, the event does not contain any checkout_url Which made me doubt my flow is even correct. To test it, I wanted to use the klaviyo template but got this error : However, the metric “Added to cart” has some activity on Klaviyo which means it is corr

946
Byrne C
Community Manager
Terms & Conditions

Links & Resources

Platforms

Partners

Useful Things

About

  • Terms and Privacy |
    © 2024 Klaviyo All rights reserved. Klaviyo and the Klaviyo logo are trademarks or registered trademarks of Klaviyo, Inc. or its affiliates.