Skip to main content

Analytics

Tap into bigger opportunities with streamlined marketing and customer insights that keep you in the know - ask your questions, get them answered, learn with others.

  • 395 Topics
  • 1,041 Replies
inboxingmaestro
Rank
inboxingmaestro
solved this question

Not seeing revenue results from a campaign

Hey there,2 things you should keep in mind during ESP migration:Ensure migrating not just your customers, but also the blacklisted data (bou...
  • 0
  • 7
inboxingmaestro
Rank
inboxingmaestro
solved this question

Gmail could not verify notice from email

Hi @thepowerofcopy It looks like domain misalignment and authentication related issues.Here’s what Klaviyo recommends:Root domain: mysite.or...
  • 0
  • 3
395 Topics
M
Contributor I
mmanningContributor I
asked in Analytics
Removing Activity and Metrics from My Personal Profile

I have my personal and work emails on my newsletter list for my business. I have found that Klayvio is tracking and measuring my activity on the site, like Add to Cart, even though I’m just testing functionality on my website.Is it somehow possible to keep myself on the newsletter list while supressing any activity I do so it’s not tracked within Klayvio?

163
M
Contributor I
angelicacamflo
Contributor II
angelicacamfloContributor II
asked in Analytics
A Campaign with No Links

If a campaign has no links because it is just an announcement or a non-sale type of email, will the engagement indicator score be penalized? Thanks!

81
M
Contributor II
L
Contributor I
liv950Contributor I
asked in Analytics
Help with benchmarks/custom reports

Hello! How I can find out the % for excellent, good, fair, poor etc. for key metrics (open rates, click rates, unsubscribe rates, bounce rates). How can I find these figures to determine in my custom reports which metrics need improving? Thanks!

163
emma.owens
Community Manager
B
Active Contributor III
B BActive Contributor III
asked in Analytics
Attribution issues anyone?

Hi All, Is anyone else having attribution issues with Klaviyo today? My most recent campaign shows conversions when I look at individual profiles of customers who clicked, but Klaviyo is showing conversions are at zero. Thanks,BB

152
retention
Partner - Platinum
P
Contributor IV
PrunellaContributor IV
asked in Analytics
Increment a profile property / variable on Klaviyo

Hello!I have a bit of an issue and I’m hoping to find a solution here.So, I want to build a flow on Klaviyo that targets people that have bought products that fall under the collection/product X. On Shopify, it is not really notified that those products belongs to the collection/product X but amongst the team, it is common knowledge that if a customer buys x or y product, he/she is buying the product X.In the flow I mentioned at the beginning, I want to put a conditional split to specifically target people that people that bought the X product a certain amount of time. So, if x, y and z are products under the X products, buying x and z would mean that the client has bought the X product 2 times. The issue is that there is too much products under X product which will make it difficult to create all possible combinations in the conditional split conditions. I thought of:Making some changes in the Shopify architecture so that products x, y and z become variants of X so that whenever one o

365
MANSIR2094
Expert Problem Solver IV
B
Contributor I
bastingContributor I
asked in Analytics
KPI metrics for individual campaigns

I am trying to get the following KPI metrics (and more) for every email campaign (given the campaign ids). What is a good way to get these? Do I need to use data sync tools such as Fivetran or Airbyte to get all the data and then fire queries on them to calculate them? Here is the Klaviyo schema I got from Fivetran: https://docs.google.com/presentation/d/1PeT41zlqyrVj03umiIPh7mIX-hIN6F1Ds74GiShgH08/edit#slide=id.g23c09aaff5c_0_5 Open rate Click rate Sales Click through rate

212
emma.owens
Community Manager
Ashley I.
Partner - Platinum
Ashley I.2025 Champion
asked in Analytics
Hard & Soft Bounce Rate Reporting

Hello Community!I recently had a request come in to produce a report on Soft Bounce Rate and Hard Bounce Rate. We are looking for a report of these metrics per campaign, per flow, and over a 6 month timeframe for the account as a whole.What is the best way to extract this data from Klaviyo?

161
MikeKumlin
Problem Solver I
A
Problem Solver I
armedandgorgeousProblem Solver I
asked in Analytics
create a segment where first order equals specific category

Hi,  My aim is to see a customers lifetime value based on the first product they bought. if a customers first purchase with us was from clothing - what is their lifetime value. granular is even better for some cases - eg if the first purchased item contained words “suzy D”, what is their historic CLV.I have made segments and exported data based on if a customer has purchased clothing, but where i am struggling is i want that segment to only show customers whos FIRST purchase was clothing, as opposed to ANY clothing purchase. Is this possible to do with klayvio?   

142
A
Problem Solver I
H
Contributor I
HeerContributor I
asked in Analytics
Repeat purchase rate

Hi Team,I'm currently analyzing the performance of our campaigns and evaluating customer behavior post-brand refresh. Specifically, I’m looking to measure the repeat purchase rate—customers who have placed more than one order—and compare this metric year over year.Could you please advise on where I can generate a report or access insights on repeat customer performance over time within Klaviyo?Thanks in advance for your support!

544
retention
Partner - Platinum
B
Contributor I
bellajmContributor I
asked in Analytics
Is there a way to see how a previous email performed in the first few hours

Is there a way I can view email campaign data from a specific time period, instead of just looking at all time? I would like to compare the results of an email sent only a few hours ago with one that was sent a week ago, to predict where this recent one will stand in a weeks' time. Thank you. 

352
annasophiefc
Partner - Platinum
T
Problem Solver I
TL176Problem Solver I
asked in Analytics
Klaviyo won't let me use abandoned cart flow template

Hi,I am using Klaviyo with Shopify integration. I double checked and everything is well integrated. I have welcome flows (using a klaviyo form) working correctly for a few months now.The plan is to create an abandoned cart for people adding a product to cart without starting the checkout. Then I plan on duplicating this flow once it is up and running for an abandoned checkout flow (changing the trigger of course and optimizing the filters). I created an abandoned cart with “Added to cart” trigger and it worked and received an email, however the dynamic table containing the cart and the “view cart” button are empty and the button has no link at all :The table : and the link of the button : {{ event.extra.checkout_url}}When checking the preview, the event does not contain any checkout_url Which made me doubt my flow is even correct. To test it, I wanted to use the klaviyo template but got this error : However, the metric “Added to cart” has some activity on Klaviyo which means it is corr

646
Byrne C
Community Manager
L
Contributor I
lizlegattContributor I
asked in Analytics
Any way to see URL clicks by campaign tag??

Hi! We run three-month marketing sprints around a campaign topic, and I would like to be able to pull reporting to see what URLs specifically in those campaigns got the top # of clicks. Is there any way to pull this type of reporting without pulling all URLs for a date range and/or manually looking at each campaign send? If not, this might be a nice filter for Klaviyo to add on the custom reporting level.

241
zach.scheimer
Problem Solver II
O
Contributor I
oli.dabContributor I
asked in Analytics
Matching Attribution Window between platforms

 Hey community!I have a question regarding attribution window and hopefully someone here might be able to help out in case you experienced similar issue.As a part of ESP migration, we have set our attribution window to be last clicked 2 hours to match our old set up in Ometria (2 hours last clicked). I do have a feeling that these aren't very comparable and are not directly equivalent, if  I drop the attribution window to 2 hours last clicked in Klaviyo, the revenue looks to be soo low, so I was wondering if anyone here experienced similar and could advise what's the best approach to matching them like for like? I feel like the default 5 days clicked (not taking opens into the consideration) is way to generous. I am aware we are quite strict with the 2 hours last clicked, but would like to match for comparable results between platforms.

703
Byrne C
Community Manager
S
Klaviyo Employee
sakariyeKlaviyo Employee
posted in Analytics
Top-Level vs Nested Data: What You Can (and Can’t) Use in Klaviyo Segments and Flows

Why Can’t I Use Certain Event Data in Segments or Flow Splits?Hey Klaviyo Community,We’ve seen a lot of questions come up around using event data in segments or conditional splits — especially when it comes to fields like product names or categories from an order. If you’ve ever run into a situation where you think data should be available for filtering, but it’s not, this post is for you. The Core Concept: Top-Level vs Nested DataIn Klaviyo, only top-level event data can be used in segments and conditional splits.But what does that actually mean? Top-Level Data = Filter-FriendlyTop-level data is any field that sits directly on the event — no digging through arrays or nested objects needed.Example — Placed Order Event:{  "event": "Placed Order",  "email": "customer@example.com",  "total_price": 49.99,  "shipping_country": "USA"} These fields (total_price, shipping_country, etc.) can be used in filters and splits, like:total_price > 50   shipping_country = USA   Nested Data = Not Dir

270
S
Klaviyo Employee
B
Contributor II
bea_r_lContributor II
asked in Analytics
Visual Clicks not showing in Link Activity

Until very recently, in Link Activity I could see a visual click map of where customers were clicking and to what % within my campaign:Campaign > Link Activity > [choose between List or Visual]In the last week this has disappeared. Does anyone know how to get this back as it is hugely useful! I have already tried logging in to Klaviyo on different browsers to see if this is a cache issue and am getting the same issue across Chrome, Firefox and Safari.TIA

324
B
Contributor II
E
Contributor I
Eric PContributor I
posted in Analytics
Decrease in Campaign Click Rate

Over the past month, we have notice a consistent decrease in our campaign click rates that we send to our 60-day engaged audience. Our content has not drastically changed, so I am unsure what might be causing this. Could it be related to recent changes from email providers to their security verifications/bot clicks?  Has anyone else been experiencing this over the past month? If so, do you know what might be the cause? Thanks!

705
C
Contributor I
S
Contributor I
stevenwithnorbyContributor I
asked in Analytics
Variability in Consent Timestamps

https://help.klaviyo.com/hc/en-us/articles/360037101072Are the consent timestamps for email, sms, push on Klaviyo Profiles fairly stable?Do these change every time a consent form is submitted or do they retain the first time that the person consented?

191
rqcha
Problem Solver III
P
Contributor IV
PrunellaContributor IV
asked in Analytics
Data mismatch between API and Klaviyo dashboard regarding Open Rate

Hi. I am currently working on a Google Sheet report using Klaviyo reporting API. I was able to get campaign performances like open rate, click rate, etc. I am working on a monthly basis so I am currently getting March data. I wanted to use the data I gathered to compute the average open rate for campaigns for instance but when I compare it to the overall open rate, in the Campaign Performance card from Klaviyo dashboard, the two numbers are completely different. What should I do? Am I wrong for computing the overall open rate this way?

502
P
Contributor IV
F
Contributor I
FriedmanLuniqueContributor I
asked in Analytics
Emails not sending - External Error - Email Domain

Hello, I've been trying to solve this problem for several days now and I can't seem to find a solution. Context: I've created a flow, obtaining emails is done via a pop-up, the emails obtained are added to a specific list, as soon as a new email is added to this list an email is sent without delay. The problem: no email is sent, in the deliverability section there's an “external error” bounce error. According to what I've read here and on other forums etc, the problem may be that I don't have a brand domain connected. I have tried to connect a sub-domain of my main domain with the indicated parameters (DNS registration) but each time 1 record is not detected even though it is present.Diagram: root domain -> domain-example.com -> brand domain -> send.domain-example.com and I add the indicated parameters to send.domain-example.com. I would like your help to understand if the problem comes from here and if so how to connect this subdomain and have my emails sent. Thank you in adv

241
Byrne C
Community Manager
B
Contributor II
brendanuyeContributor II
asked in Analytics
Historical Attribution and API Order Events

Will the historical attribution updates that took place this month be reflected in the order-level event data coming from the Klaviyo events API? They don’t appear to be yet. If I query the order events for a given period a year ago, the returned orders still have the same number of included attributions that they did before we changed the attribution settings. This is causing over-attribution for historical data that does not match the in platform historical reporting. Seeing this across all accounts, let me know if there’s a workaround, thanks!

544
Byrne C
Community Manager
F
Active Contributor II
FemyActive Contributor II
asked in Analytics
Onsite tracking for Shopify - viewed product, viewed collection, etc.

Hi, We have some events being measured by Shopify (Shopify icon in the metrics overview), but the following are tracked by Klaviyo via a snippet installed (gear icon in the metrics overview):Active on Site Added to Cart Viewed Product  Viewed CollectionI only recently found out there is now a possibility to set up all of these via the ‘Track Behavioral events’ setting in the Shopify Integrations tab, to ensure they will be tracked by Shopify. Would you recommend to move to Shopify tracking, and why yes/no? additional info: https://help.klaviyo.com/hc/en-us/articles/4425956184731 thanks!     

262
emma.owens
Community Manager
M
Contributor I
Maeve KrisContributor I
asked in Analytics
Fulfilled Order Value VS Revenue – The meaning behind Shopify metrics in Klaviyo segmentation

Hi there! I am currently creating RFM segmentation for our database in Klaviyo and came across these two metrics: Fulfilled Order Value and Revenue. Does anyone know, how to properly segment this case? Imagine a segment: Someone has fulfilled order at least once in the last 60 days and you need to know, how much this person actually paid. Should I use the FOV or Revenue metrics, which are integrated from Shopify? What is the difference between these two? Please, if you have any tricks on this, let me know, your knowledge will be deeply appreciated <3 Thanks so much in advance! 

342
emma.owens
Community Manager
L
Contributor I
LeitheContributor I
asked in Analytics
My revenue from Placed Orders shows significantly less than Fulfilled Orders.

What could be the issue here? I am using Shopify, and everything seems to be integrated correctly but fulfilled orders show up to 3x the revenue compared to placed orders and shows also different stats on flows and campaigns. We fulfill all orders within 1-2 days after purchase, so this shouldn't vary significantly. In the worst case, Fulfilled Orders should actually be slightly less.

392
retention
Partner - Platinum
R
Contributor I
R_JavarusContributor I
asked in Analytics
Can Klaviyo send an email to me when an A/B test is done?

Hi,I have several A/B tests running in several different Klaviyo accounts. Is there a way to set up that Klaviyo would send me an email when an A/B test is completed, so I wouldn’t need to manually check all the flows and campaigns?

251
retention
Partner - Platinum
Z
Contributor I
ZeMarkContributor I
asked in Analytics
Mobile Pop-Up Views Significantly Lower Than Mobile Sessions

Hi everyone,I'm experiencing an issue where the number of mobile sessions on my website is much higher than the number of users who actually see the Klaviyo pop-up.For example, in a given period:Mobile sessions: 400 Pop-up views (as reported by Klaviyo): 100On desktop, the pop-up views closely match the number of sessions, so this issue seems to be specific to mobile devices.

373
annasophiefc
Partner - Platinum
Terms & Conditions

Links & Resources

Platforms

Partners

Useful Things

About

  • Terms and Privacy |
    © 2024 Klaviyo All rights reserved. Klaviyo and the Klaviyo logo are trademarks or registered trademarks of Klaviyo, Inc. or its affiliates.