+3I am testing offers in a popup form. But I can't go beyond 3%. Right now it's not even 2%. I tried every offers, but don't know what's the problem. Is there anything else I need to check or I am missing something? The popup triggers at 7 seconds, have exit intent and triggers on 85% scroll. The brand is doing $65k a month and the traffic is from meta ads.
Best answer by Wout Groot
Hey
Bit late to this one, but just came across it and felt it was worth adding to.
You’re asking cold traffic to take a small step (email) after they just clicked on a big deal. Even if your audience is good, humans make decisions emotionally, not logically.
Here’s what I’d do differently:
Your popup should feel like a continuation of the ad, not a downgrade. Instead of 10% off, frame it as “Unlock an extra 10% + your free guide”. Even small tweaks in framing lift conversion dramatically.
Ask one strategic question or preference before the discount code. It does two things: filters high-intent leads and gives you zero-party data to personalize immediately. For example: “Which goal are you aiming for: fat loss / muscle gain / energy boost?”
Cold Meta traffic rarely hangs for 7+ seconds. Instead of standard triggers, layer behavior-based triggers: scroll depth plus hover intent plus inactivity. Even “almost leaving” triggers can be split-tested with slight delays per traffic source.
People click ads for excitement, not for coupons. Lead with “exclusive,” “members-only,” or “limited access” language. The discount is secondary.
Test hero copy, offer framing, and imagery in parallel. Don’t optimize one thing at a time. Small percentage lifts compound massively.
Bottom line: it’s not your traffic, your popup, or the timing alone but the mismatch between what people expect, what you ask, and what they feel they get. Fix that, and your signup rate goes from 1–2% to something closer to 5–10% on cold traffic.
+37Hey
With Meta traffic specifically, the issue is almost always the audience quality and intent mismatch, not the popup settings.
People coming from paid social are cold. They landed on the site because an ad caught their eye, not because they were searching for the product. They're browsing, not buying. That makes them much harder to capture than organic or search traffic, and 2-3% on cold paid social traffic is actually pretty normal. It feels low but it's not necessarily broken.
That said, there are a few things worth looking at.
Your trigger setup is running three conditions at once: 7 seconds, exit intent, and 85% scroll. The problem is that cold Meta traffic tends to bounce fast. A lot of visitors won't scroll to 85% or stick around long enough for all three conditions to fire together. Try simplifying it to just time delay or just exit intent and see if views go up. More views with the same conversion rate means more signups.
One thing I'd genuinely look at: what's the view-to-submit rate, not just the overall signup rate? If the form is getting viewed but not converting, that's a copy or offer problem. If it's barely getting viewed at all, that's a trigger or targeting problem. Those two things need different fixes.
I hope this helps and thank you for sharing your question here in the community. If you are still stuck, feel free to schedule a call with us.
Cheers,
Arpit
+3Can't say the traffic isn't good enough. The brand is doing $65k a month with 1.8x ROAS. So the audience quality looks good I guess. The email attributed revenue is just 10.8% which I believe is due to low signup rate.
The current submit rate is 1.26%.
Popup views: 239
Submits: 3
As of trigger setup, anyone among those three i.e. 7 seconds, exit intent or 85% scroll, can trigger the popup. No need to meet all conditions.
Here's the full breakdown:
Ads offer: 50% OFF + Free workout guide
Popup offer: 10% OFF
Popup Step 1: Want 10% OFF your first order?
Step 2: Capture Email
Step 3: Capture zero party data
Step 4: Shows discount code
+37Hey
from what you've shared, your ads are selling 50% OFF plus a free workout guide, but your popup is only offering 10% OFF. If that's the case, that gap is likely your biggest problem. Someone clicks the ad already sold on a big deal, lands on your site, and then gets asked for their email in exchange for something much smaller. That's not a trade most people will take. maybe I am missing something here, so my question to you is how are the customers getting 50% off and a free guide?
Best,
Arpit
+3It's just the spring sale. No need to use any code. Some products have 50% off, some have 52% off while some have 48% off and many more. Its's the sale running right now. Also those products come with a free e-Book guide.
The popup gives an extra 10% off with a code in exchange for their email.
Is this something you wanted to know?
+29Hi
If people are managing to see the form, but aren’t submitting very often, it might be a good idea to A/B test the form’s design, like its hero image, text, or offer. I can’t say for certain why the submit rate isn’t where you’d like it to be, but A/B testing to see what draws more submits, and what doesn’t will be a good start!
+2Hey
Bit late to this one, but just came across it and felt it was worth adding to.
You’re asking cold traffic to take a small step (email) after they just clicked on a big deal. Even if your audience is good, humans make decisions emotionally, not logically.
Here’s what I’d do differently:
Your popup should feel like a continuation of the ad, not a downgrade. Instead of 10% off, frame it as “Unlock an extra 10% + your free guide”. Even small tweaks in framing lift conversion dramatically.
Ask one strategic question or preference before the discount code. It does two things: filters high-intent leads and gives you zero-party data to personalize immediately. For example: “Which goal are you aiming for: fat loss / muscle gain / energy boost?”
Cold Meta traffic rarely hangs for 7+ seconds. Instead of standard triggers, layer behavior-based triggers: scroll depth plus hover intent plus inactivity. Even “almost leaving” triggers can be split-tested with slight delays per traffic source.
People click ads for excitement, not for coupons. Lead with “exclusive,” “members-only,” or “limited access” language. The discount is secondary.
Test hero copy, offer framing, and imagery in parallel. Don’t optimize one thing at a time. Small percentage lifts compound massively.
Bottom line: it’s not your traffic, your popup, or the timing alone but the mismatch between what people expect, what you ask, and what they feel they get. Fix that, and your signup rate goes from 1–2% to something closer to 5–10% on cold traffic.
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