We run an Ecommerce store with more than 150 brands. In an ideal world we could send relevant branded emails for those who have purchased or viewed a specific brand. I would expect this would have best metrics, highest opens, clicks and conversions… However this would be a lot of work. Is there a way to leverage new dynamic features to populate such flows eg if segment = Prada then show dynamic product group = newest_prada and also to insert segment name = Prada and insert Prada graphic?
Your thoughts would be appreciated.
