Multiple lead magnet flow logic

Hi @mike.potvin, welcome to the community!

I’m not sure if have come across this thread on this topic, but I presented one possible solution:

To recap it here, I prefer using a different $source value for each Lead Magnet signup into a single main List and to receive the same List Triggered “Welcome Series”.  Then create a Segment Triggered Flow (for each unique $source property) to send the unique Lead Magnet email (and/or messages) specific to that $source. You just have to interleave the timing depending on what sequences of emails you want between the Welcome Series and the Lead Magnet email(s). The advantages of doing this are:

• All emails go into a Main List, so you don’t have to keep updating/modifying a “Main Segment” rule.
• All subscribers will get the Welcome Series exactly once, and if they already received it, they won’t get it again.
• Users can theoretically get all Lead Magnets (once) without going through the Welcome Series multiple times.
• Each Segment Triggered Flow is separately listed in your Flow list for easy reporting and analytics purposes.
• Since each Segment Triggered Flow is separate from the Welcome Series, you can build even more sophisticated personalization, use Update Profile Property Actions and other contextually relevant follow-ups in that same Flow without managing a messy “tree” of branches in your main Welcome Series Flow.
• Since you only have a single Welcome Flow (except for the unique Lead Magnet email), you get the properly aggregated analytics for it, and you don’t have to maintain multiple duplicates (so changes to any emails in the Welcome Series, doesn’t have to be replicated multiple times which can be tedious to maintain). 
• You can future proof the process as you create new Lead Magnets, you simply have to create a new Form (with a new $source value) that is triggered by a New Segment Triggered Flow - and you don’t have to touch/alter anything you’ve already done.  

Of course there may be unique reasons to not do the above, or if you don’t think that you’ll have lots of different lead magnets now or in the future, you can use the “Separate List” for each signup - it’s easier to implement if you don’t mind cloning your Welcome Series for each List.

Also, there’s not a real way to prevent the same person using two or more different email addresses - so I wouldn’t worry too much about that.  People know that if they use different email addresses, they’re going to get a Campaign email for each.

But if the same email address are in different Lists or Segment, Klaviyo will automatically de-duplicate them if they are in your audience of the same Campaign (List or Segments). If you send separate Campaigns (with the same content) to different Lists or Segments separately, you can enable “Smart Sending” to avoid sending more than one email to the same email address.    

Hope this helps!

Hmm, I’m not sure how this got marked as “solved”… I’m still looking for a solution where the subscriber doesn’t have to wait 20+ minutes for a segment triggered flow to fire.

Hey Alex, I’ve read it in other threads, but my own testing confirms it.  The timing is variable, but it’s always more than 10 minutes.