I just started a flow and I have 2 email users who have been recorded as “clicked” in the analytics for that email….but those 2 email users do not show up in the “Opened” category as well. I know that those 2 email users opened and clicked on those emails because both of them are personal email accounts of mine. Why isn’t Klaviyo recording those 2 open events?
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My analytics say I have people who have clicked who have not opened an email- how is that possible?
Best answer by Bobi N.
Klaviyo tracking pixel by default is put on the bottom of the email so if your email is clipped or you don’t scroll till the end of your message it won’t count your email as open, and clicks are counted when you click so that is why you see the difference.
To fix this issue you can always change this setting and put your Klaviyo tracking pixel on the top of your emails so that this way every open will count.
To do this click:
- your account on the bottom left corne
- then click settings
- then click on Email
- then in the 2nd section Tracking Settings check the box for “Email Tracker Position” “Place the email tracking pixel at the top of the email content.”
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