Using personalization tags within event variables - is it possible?

Thanks for the response Kevin!

Just to make sure I’m being clear, I’m attempting to use `{{first_name}}` as part of the value of the `event.subject_line` key - so there’s a nesting situation here that doesn’t appear to be working properly. I will try `{{person.first_name}}` instead, but I’m not sure that’s going to change anything.

Thanks again! Will do some testing and see if I can find a way to make it work :) 

@kristinab,

The Klaviyo editor has the option to allow you to select the variable you need for first name.

I would suggest you to use this when adding variables just to be sure.

Now, since not all profiles have their first name populated I suggest to always have fallbacks when you're using variables. Make sure you're using the First name variable you've stored in Klaviyo.

{{ first_name|default:"FALLBACK TEXT HERE" }}

Omar Lovert // Polaris Growth // Klaviyo Master Platinum Partner

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