Scenario: You sell several different categories of products. It’s likely that someone who once opted in, only wants to receive specific emails about that particular category. By chance, the last 3 campaign emails they received do not include that specific product category. Now your emails no longer feel relevant to them, so they stop opening your emails.
Question: Is it possible to send a re-sign-up form to the lists to allow people to segment themselves according to product interest?
Best answer by DovView original