How to create a segment based on property value that hasn't been collected yet?

  • 15 November 2020
  • 2 replies

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How do I create a segment for those whose birthday/birthdate is missing?

When I select Properties about someone and then select birthdate it doesn't give me any option to say "birthdate missing from profile".

I want to send an email to those who haven’t entered their birthday /birthdate yet but I can’t seem  select anything suitable to create the segment.


Best answer by andrew.bialecki 15 November 2020, 16:42

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If you set the property type to “Text” then you can choose “is not set” and that’ll create a segment of everyone who doesn’t have a birthday set.


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Brilliant, thank you!