How to filter out the converted leads?

Question

Hi everyone, my project is about to remarket the people who submitted a lead form on Facebook, but not converted yet. I have already synced the leads from Facebook to Klaviyo, and then I want to set up an automotive email flow to them from time to time till they converted.

The flow is that:

#1 email - send out right after they submitted a lead form on Facebook

#2 email - send out 7 days after email#1 to those who have submitted a lead form from Facebook but NOT converted yet

#3 email - send out 7 days after email#2 to those who have submitted a lead form from Facebook but NOT converted yet

However, I am not sure how to filter out the converted leads in the #2 and #3 email. It is not reasonable to send them the remarketing emails if they have already converted.

What is the trigger for the filtration?

Thank you!

bluesnapper · Accepted Answer

Hi @PhoebeeeeeAssuming your ‘conversion’ is a purchase, the flow is as below for Shopify but principle is the same for other platforms.Email #2 and Email #3 both have an additional filter ‘placed order zero times since starting this flow’.So, when your FB lead enters the flow by being added to your FB list, they get email #1 immediately and email #2 and #3 after the time delays if they haven’t purchased. However, email #2 and email #3 will beskipped if they do purchase.Hope that helpsAndyFilter for Email #2 and Email #3

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