We are working on creating a newsletter with industry news, helpful links, opportunities, etc that we will send once per month.
Is there a way for customers who only care about promotional emails (holiday discounts, new items, restocks) to opt in to only promotional emails when they receive the monthly newsletter?
Like a button that will move them to a “Promo Only” type of list?
Thank you!
Welcome to the community
I’d approach it this way:
Add a muti-check box on your email subscription form for your list with the two content types - newsletter and offers - that you want as options. Push those to a custom property e.g content_preferences. You can add this as an optional 2nd step on your form, after they’ve added their email address (1st step), so you don’t impact opt-in conversions. Contacts can therefore add their preferences during subscription opt-in when they’re most engaged.
For your campaigns, add the same muti-check box options pushing to the same custom property (content_preferences) to your email preference page https://www.klaviyo.com/email/pages/preference-pages/ . You can link to this page in your emails using {% manage_preferences %} and ask them to state their preferences.
You can then use the custom property values in sending segments for your email campaigns (and as display show/hide logic).
Not every contact will update their preferences. And from day one, all existing contacts will have nothing in their content_preferences. So to ensure you hit all the optin contacts while respecting those who have selected their preferences, I would assume the following in your sending segments:
Does that help you?
Regards
Andy
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